CeBIT 2009: Substantial growth for 'Green IT World'

CeBIT 2009: Substantial growth for 'Green IT World'

18.12.2008: The BITKOM high-tech association and CeBIT are greatly expanding their joint commitment to the topic of green IT, which at CeBIT 2009 will now have its own designated hall - Hall 8, where 'Green IT World' makes its debut on some 2,000 square meters of flo

CeBIT 2009, 3 to 8 March

    * Innovative, energy-efficient solutions to be showcased in Hall 8
    * Forum features presentations, lectures and discussion panels
    * German environmental ministry assumes patronage


The BITKOM high-tech association and CeBIT are greatly expanding their joint commitment to the topic of green IT, which at CeBIT 2009 will now have its own designated hall - Hall 8, where 'Green IT World' makes its debut on some 2,000 square meters of floor space. The German Ministry of the Environment (BMU) has assumed patronage of the event. BITKOM and Deutsche Messe presented their joint green IT concept recently at CeBIT Vision in Hannover.

'Green IT World represents a forum where visitors can get comprehensive information about economically and ecologically successful products and business models and network with other providers and users,' declared Martin Jetter, member of the BITKOM board. 'The topic of green IT has grown in importance over the past year and that is why we have decided to expand our commitment to the topic at the upcoming show,' he added.

Green IT World features presentations by ICT enterprises of their most innovative 'green', i.e. environmentally friendly products and solutions - from energy-saving notebooks for everyone or energy-efficient computer centers to high-end video conferences in HD quality. This special display moreover features innovative concepts and future-oriented visions of the ways in which users can employ ICT to save on money and resources.

In 2008 CeBIT put green IT on the official exhibition agenda for the first time. According to Ernst Raue, Managing Board Member of Hannover-based Deutsche Messe with responsibility for CeBIT: 'The overwhelming majority of trade visitors at CeBIT 2008 wanted more information on green IT topics. The key issues here involve the energy efficiency of IT systems, plus the opportunities for using IT technology to optimize energy consumption in the relevant user industries themselves. Green IT has evolved into one of the ICT industry's biggest future markets.'

At the heart of 'Green IT World' at CeBIT 2009 is the green IT forum, featuring presentations and panel discussions with leading industry specialists. A special highlight will be the joint annual green IT conference of the environmental ministry and BITKOM, at which Federal Minister of the Environment Sigmar Gabriel will appear.

Energy consumption has become an important purchasing criterion for German consumers. According to a spring 2008 survey commissioned by BITKOM and conducted by market research institute Forsa, 41 percent of German consumers feel that energy efficiency is a key criterion when shopping for computers, monitors, printers or other high-tech products.

This means energy consumption now enjoys the same status as performance. 50 percent of consumers moreover declared themselves willing to pay more for particularly climate-friendly Internet or telecommunications services. According to survey findings, a majority of Germans would be prepared to pay an average of 13 percent more for enhanced environmental or climatic compatibility, for example, by ordering 'green' electricity. Every tenth consumer would even be willing to pay up to 20 percent more.

The German Association for Information Technology, Telecommunications, and New Media represents more than 1,200 companies, including 900 direct members with 700,000 employees and combined sales of around 135 billion euros annually.

Our members consist of software manufacturers, IT and telecommunications service providers, hardware and consumer electronics manufacturers, digital media enterprises etc. BITKOM is particularly committed to helping improve the legal framework, modernizing the education sector and promoting innovations-oriented economic policy.



- Anne-Kathrin Seibt-

Permanent-URL: http://www.automobilsport.com/cebit-2009-green-it-world-energy-efficient-solutions-bitkom-deutsche-messe-hannover---53812.html

18.12.2008 / MaP

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