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Presenting AutoID/RFID at CeBIT 2009

23.01.2009: * Featuring over 50 presentations, AutoID/RFID Forum covers gamut of latest automatic identification and RFID trends* AutoID/RFID Solutions Park highlights best-practice examples from aviation, transportation, logistics, wholesale/retail, manufacturing an

Basic technology for the Internet of the Future and tomorrow's logistics:CeBIT 2009, 3 to 8 March

    * Featuring over 50 presentations, AutoID/RFID Forum covers gamut of latest automatic identification
       and RFID trends
    * AutoID/RFID Solutions Park highlights best-practice examples from aviation, transportation, logistics,
       wholesale/retail, manufacturing and the health care sector


Radio Frequency Identification (RFID) is becoming increasingly pivotal to automated processes. This is because innovative radio technology can be deployed in a virtually unlimited range of applications. At CeBIT 2009, numerous big-name experts will present the latest developments in automatic identification at the AutoID/RFID CeBIT Forum in Hall 7.

Applications-focused presentations, live demos and dialog sessions


The audience at the AutoID/RFID CeBIT Forum (March 3 to 8) can look forward to reports from the field and valuable background knowledge. "Every day of the show will feature a balanced program covering RFID, barcode and Data Matrix," explains Dr. Sven Prüser, Senior Vice President in charge of CeBIT at Deutsche Messe, continuing: "A holistic approach is our watchword, since these technologies stand to make inroads in ever more areas of our lives in the not-too-distant future."

The main concept of the forum, coordinated by the "RFID im Blick" trade magazine, is to promote a dialog between the speakers and their audience. Panel discussions and roundtable sessions as well as guided tours of the AutoID/RFID Solutions Park will provide CeBIT visitors with numerous opportunities to discover the ideal solutions for their application needs.


Top enterprises support AutoID/RFID CeBIT Forum


The sponsors Feig Electronic, Metro Group, Psion Teklogix and Siemens are supporting the AutoID/RFID CeBIT Forum and making every effort to ensure the AutoID and RFID program stands out as a genuine highlight at CeBIT 2009.

The METRO Group, for example, will explore the application opportunities for innovative radio recognition in the "Retail/Wholesale & Logistics" sector. "RFID technology holds great potential for the retail sector," reports Dr. Gerd Wolfram, Managing Director, MGI METRO Group Information Technology. The Metro Group was the first German retailer to recognize the manifold potential of the technology:

"Our approximately 400 RFID locations throughout Europe provide us with an outstanding infrastructure," he comments. "On that basis we will be able to step up the deployment of RFID technology in our logistics systems and test even more applications in the coming year."

Markus Weinländer, Marketing Director at the Siemens RFID Competence Center, is a strong proponent of further developing these leading-edge technologies - above all for industrial applications. Weinländer has no doubt about how successful the CeBIT AutoID/RFID Forum will be, since the level of interest among CeBIT visitors last year was already very high:

 "We are delighted at the strong response elicited by the new concept for the AutoID/RFID display sector. Last year we succeeded in greatly increasing the volume of tradeshow leads, and we have high expectations for our repeat appearance at CeBIT 2009", he said.

Feig Electronic will elucidate the fundamentals of automatic identification technologies at CeBIT 2009, including a presentation of the various international standards. And Psion Teklogix will present the general requirements for mobile computing in an industrial environment and sketch out the potential for optimization based on examples from the field.

Automatic identification technologies make continued inroads into all areas of life

The quantity and diversity of speakers underscores the fact that automatic identification technologies are already well on their way to making sustained changes to our world. On 3 March, the first day of CeBIT, for example, Rainer Jilke from the Karstadt Warenhaus company will talk about benefits and cost-factors involved in deploying RFID technology in the fashion industry.

Alexander Wehrle, representative of the VfB Stuttgart soccer club, will present a payment card based on RFID technology which is already becoming an established feature of state-of-the-art sports and stadium management. Health care will be the featured topic at the AutoID/RFID Forum on Saturday, 7 March, when Lars Dronigke from the German Red Cross will speak about optimizing logistics for transporting blood and blood products.

And the European Union (EU), which has been closely monitoring the success of automatic identification technologies and has already initiated the "RFID Expert Group", will be represented at the forum by Dr. Peter Fries, who will report on how the EU plans to secure the gains made up to now and facilitate further advances.


Solutions from the field showcased at AutoID/RFID Solutions Park


With its broad scope, covering everything from current trends to the political debate on automatic identification in Europe, the AutoID/RFID CeBIT Forum is an ideal supplement to the applications-focused framework of the AutoID/RFID Solutions Park. "With its AutoID/RFID Solutions Park, CeBIT 2009 has created an outstanding opportunity to present the complexity of these new technologies in a graphic way," states Prüser, adding:

 "Automatic identification technologies are going to have a sustained impact on numerous processes in a variety of sectors. This is why we are enhancing the concept of this successful show, in order to provide exhibitors with a unique platform on which they can present the benefits of their newest technologies in all facets."

The Auto ID/RFID CeBIT Forum is supported by the German association for the AutoID industry AIM Deutschland, the German Association for Information Technology, Telecommunications and New Media (BITKOM), the RFID Information Forum and the Technical University of Applied Sciences at Wildau.

Further information on AutoID/RFID at CeBIT 2009 is available at: www.cebit-forum-autoid-rfid.de.

Anne-Kathrin Seibt

Permanent-URL: http://www.automobilsport.com/cebit-2009-hannover-autoid-rfid-basic-technology-future-logistics-forum-deutsche-messe---54947.html

23.01.2009 / MaP

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