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CeBIT 2009, 3 to 8 March  The Internet is now part of the workplace

CeBIT 2009, 3 to 8 March The Internet is now part of the workplace

17.02.2009: The Internet is now an integral part of the workplace. Nearly nine out of ten employed persons surveyed surf the Net several times daily for professional reasons. Only eight per cent use the World Wide Web less often than once a day for work purposes. Web

.... nine out of ten employees surf the Net on a daily basis

    * CeBIT TrendCheck: companies invest in Internet-based applications
    * 58 per cent now think Internet competence is essential
    * CeBIT explores the Internet phenomenon through this year's No.1 topic: the Webciety

The Internet is now an integral part of the workplace. Nearly nine out of ten employed persons surveyed surf the Net several times daily for professional reasons. Only eight per cent use the World Wide Web less often than once a day for work purposes. Web 2.0 content now plays an increasingly important role in business life, particularly wikis and social networks.

Such were the findings of the latest CeBIT TrendCheck, which surveyed more than 5,000 ICT experts from over 100 countries. The main value of the Internet, according to the respondents, lies in facilitating the exchange of knowledge. 58 per cent of those surveyed believe that knowing how to use the Internet has now become an essential skill. And this applies both at work and at home. But the respondents also agreed that our schools still have a long way to go in teaching Internet skills.

At CeBIT 2009, which runs from 3 to 8 March in Hannover, society's increasing reliance on the Internet will be explored through this year's No.1 topic, the 'Webciety'.

The CeBIT TrendCheck survey on the Webciety also showed that businesses have recognized how important the Internet is for them. 'No professional business process can function today without the Internet', asserts Ernst Raue, the Board member at Deutsche Messe AG who is responsible for CeBIT.

Given the enormous commercial potential of the Internet, nearly two thirds of the companies surveyed said that they are planning to increase, or at least match, the level of investment in Internet-based applications this year compared with last year - and this despite the present difficult economic conditions. The top priorities for most companies planning to invest more in the Internet are marketing and communication tools, process optimization and customer-service applications.

The importance of the Internet for business is reflected in the skills that employers now expect of new job applicants. More than 70 per cent of the businesses surveyed confirm that an ability to use the Internet is one of the core skills they are looking for. However, the majority of respondents think that our children do not receive adequate training in Internet skills at school. Just four per cent of the survey participants think that our schools provide adequate training in Internet use. In short, our schools still have a long way to go.

For the CeBIT TrendCheck, Deutsche Messe AG conducted an online survey of trade visitors who had attended CeBIT 2008. The survey was conducted between 9 and 15 January 2009, and the findings are based on 5,185 valid interviews.

CeBIT 2009 is making the Web society its No.1 topic. 'More than 1.5 billion people are now online, and the number is growing daily. The Internet is revolutionizing virtually all our business processes at an accelerating rate, and life in the 'global village' would be inconceivable without it. It has become a permanent feature of our society - the Webciety', says CeBIT boss Ernst Raue. At CeBIT in Hannover the world of the Internet is brought vividly to life. I

n a special Webciety Area visitors will discover how the Internet now permeates every area of our working and domestic lives, and what new innovations will be shaping our online experiences in the future. Here exhibitors will be able for the first time to stage a 'Homebase' presentation, designed in the visual language of the Web and supported by sophisticated lighting and projection effects.

   
- Hartwig von Saß-

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17.02.2009 / MaP

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