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CeBIT 2009, 3 to 8 March Exhibitors and highlights at 'Green IT World'

18.02.2009: For the second time now CeBIT has teamed up with industry association BITKOM and the Federal Ministry of the Environment (BMU) to explore the theme of 'green IT'. The special presentation 'Green IT World' features presentations by an impressive number of

    * Innovative and energy-efficient solutions on 2,000 square metres
    * 3rd annual conference organized by the Federal government and BITKOM on 5 March with Minister Gabriel

For the second time now CeBIT has teamed up with industry association BITKOM and the Federal Ministry of the Environment (BMU) to explore the theme of 'green IT'. The special presentation 'Green IT World' features presentations by an impressive number of big-name companies, including Alcatel-Lucent, EnBW, Fujitsu Siemens, Hitachi, IBM, Nokia-Siemens and Sun.

The centrepiece of 'Green IT World' is the lecture forum of the same name, which will host a program of lectures and platform discussions on all aspects of green IT from 3 to 8 March. One of those taking part is the distinguished former director of the UN's environmental program, Prof. Klaus Töpfer. The high point of the proceedings comes on 5 March, when the BMU, the Federal Environment Agency and BITKOM will be staging their joint annual conference under the title 'Sustainability in the digital world'. The Federal Minister of the Environment, Sigmar Gabriel, is also expected to attend.

'Green IT World' is co-organized by BITKOM and CeBIT, under the patronage of the BMU. 'By using ICT products, businesses can streamline their business processes, which saves both energy and costs. With 'Green IT World' we are offering visitors a dedicated platform where they can learn all about products and business models that have proved a commercial and environmental success.

And here they can meet and talk with other suppliers and product users', says Mario Tobias, a member of the Executive Board of BITKOM. 'At the heart of 'Green IT World' are issues relating to the energy efficiency of the IT systems themselves, but also the central question of what kind of efficiency gains can be achieved by industry through the intelligent use of IT.

The growth of 'Green IT' as a display category at the show demonstrates that the IT industry takes its environmental responsibilities very seriously. At the same time the displays underline the enormous commercial potential of 'green' solutions. Green IT is going to be a major growth area for the industry in the future', says Dr. Sven Michael Prüser, Vice President of CeBIT at Deutsche Messe.

The forum in Hall 8 serves as a central hub for information-gathering. It will host a running program of lectures and presentations by senior figures from industry, the scientific community and government. The line-up for 3 March, for example, includes British Telecom, the Global e-Sustainability Initiative, Denmark's national IT authority and the World Wildlife Fund.

On the following day Germany's role as a centre and driver of green technologies will be debated by BMU Permanent Secretary Matthias Machnig, Prof. Klaus Töpfer, Dr. Torsten Henzelmann (a partner at Roland Berger Strategy Consultants), T-Systems CEO Reinhard Clemens and Thomas Schröder, CEO of Sun Microsystems Germany. The joint annual conference of the BMU, Federal Environment Agency and BITKOM takes place on 5 March.

On Friday 6 March the focus of the lectures shifts to computer centres. The Saturday and Sunday are devoted to the more general themes of 'Green IT @ home and in our schools'. On Saturday the use of energy-efficient IT in the home will be discussed by the President of the Federal Environment Agency, Prof. Andreas Troge; the Chairman of the Board of Alcatel-Lucent, Alf-Hendryk Wulf; and the Vice President and Managing Director for Germany of Fujitsu-Siemens Computers, Bernd Wagner.

The exhibition section of 'Green IT World' will be showing services, products and information relating to themes such as computer centres, communication, innovations and consultancy. The list of companies and organizations which have already confirmed their participation includes Alcatel Lucent, the Federal Ministry of the Environment and the Federal Environment Agency, Deutsche Telekom, EnBW, e-shelter, Fujitsu Siemens Computers, Germanwatch, Hitachi, IBM, the Federal Ministry of Economics and Technology, the British IT trade association Intellect UK, Nokia Siemens Networks, Siemens IT Solutions and Services, Strato, SUN and TIA.

The complete program for 'Green IT World' is available online at http://www.bitkom.org/de/themen_gremien/51051_55520.aspx


BITKOM, the German Association for Information Technology, Telecommunications and New Media, represents more than 1,200 companies, including 900 direct members with a total turnover of approx. 135 billion euros and a total workforce of 700,000. They include suppliers of software, IT services and telecommunications services, manufacturers of hardware and consumer electronics, and digital media businesses. BITKOM campaigns for a better regulatory framework, the modernization of our education system and an economic policy designed to promote innovation.

 
- Anne-Kathrin Seibt-

Permanent-URL: http://www.automobilsport.com/cebit-hannover-green-it-world-exhibitors-and-highlights-energy-efficient-solutions-bitkom---55907.html

18.02.2009 / MaP

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