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CeBIT 2009, 3 to 8 March The 'design: driving innovation' special display highlights design ...

26.02.2009: The special design and technology display, design: driving innovation, will take place for the second time in Hall 26, at Booth A70, at this year's CeBIT Show from March 3 to 8, 2009. The display will showcase design solutions for the working and living e

...and technical solutions for the living and working environments of tomorrow

    * Do-it-yourself TV with the KI.KA TRICKBOXX
    * World premiere: Fraunhofer IDMT presents 'Hopscotch'

The special design and technology display, design: driving innovation, will take place for the second time in Hall 26, at Booth A70, at this year's CeBIT Show from March 3 to 8, 2009. The display will showcase design solutions for the working and living environments of tomorrow, whereby the topic of 'design' will not only concentrate on the aesthetic aspects. It will also reflect such issues as energy efficiency, resource-friendly production processes and the utilization of innovative, environmentally compatible materials.

The special display organized by iF International Forum Design GmbH in cooperation with Deutsche Messe Hannover also serves as a dialog and lecture forum for exhibitors and visitors to the CeBIT Show. On each day of the show, experts will deliver informative talks, provide additional information and host discussions on current topics focusing on design.

design: driving innovation will focus on the following five main topics:


The Demographic Change - The winners of the universal design award 2009 will be on display here: products and services that deal with the demographic change.

LINGA, a state initiative from Wolfsburg in Lower Saxony that promotes equality for the generations in daily life, is working together with partners to present an age-simulation suit. Anyone wearing the suit is made to feel as though they are about 75 years old - it allows younger people to experience what the physical limitations of ageing feel like first hand.

Another new project will also be officially launched here: InnovAging - Demography Management in Small and Mid-Sized Enterprises in the Region, an innovative platform for everything relevant to age and ageing.

The 'City - State - Thuringia' exhibition will explore the effects of global demographic change.


Ecology and Sustainability - BMW Group proudly presents the first, fully electrically powered, completely emissions-free MINI E. It is considered as a forerunner of highly advanced, ecologically oriented technology.

Material Applications -DESSO, a floor-covering manufacturer, will present its new 'cradle-to-cradle' design and environmental program. This is a process that is used to manufacture products that are either completely biodegradable or can be reused as raw materials for new products.

The jury for the iF material award 2009 will meet at the booth for an open jury session on March 5, 2009. All 98 innovative materials, products and processes, which can also been seen by the CeBIT visitors, will be judged by an international jury of experts (Simone de Waart/Material Sense, Eindhoven; Karsten Bleymehl/Material ConneXion, Cologne; Michael Lanz/designaffairs GmbH, Munich). They will select the winners of the iF material award as well as those entries that will be honored with the iF gold awards in this competition.

Inspiration - This category will feature pioneering competition entries in the international iF concept award 2009 competition for young designers - and is also open to all visitors to the CeBIT Show. The jury will be at work on March 3 at an open jury session at the special display booth.

The Fraunhofer Institute for Digital Media Technology (IDMT) will present a real world premiere: its dance mat game called 'Hopscotch'. This game is designed to help scientists find out whether it's easier for children to learn school subjects while they are active and moving or while they are sitting down still at a desk.

KI.KA, the children's TV station, will present its TRICKBOXX - an educational media project during which children create animated films, i.e. they create their own TV shows. The shows are regularly broadcast on the KI.KA channel on Sundays at 10:30 am. CeBIT visitors are welcome to take a closer look at the TRICKBOXX during the show.

KIDS interactive GmbH from Erfurt develops and produces interactive blackboard tools and contents for interactive whiteboards, which are now being used more and more frequently in classrooms and conference rooms. Presentations will include interactive wall maps for geography lessons and the interactive set square.

Design Exhibitions - In connection with the 'niedersachsendesign' project, small and mid-sized enterprises will have an opportunity to present creative, innovative sample products from Lower Saxony on some 100 m² of display space.

Fahmoda, a vocational school for fashion design and custom tailoring in Hannover, will present trends and visions in daily fashion shows.



- Annegret Wulf-Pippig-

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26.02.2009 / MaP

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