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Deutsche Messe launches ambitious strategic program

25.03.2009: * City and State express strong entrepreneurial commitment to exhibition organizer Deutsche Messe AG is preparing to launch an ambitious strategic program dedicated to securing and expanding its position as one of the world's leading exhibition


    * City and State express strong entrepreneurial commitment to exhibition organizer


Deutsche Messe AG is preparing to launch an ambitious strategic program dedicated to securing and expanding its position as one of the world's leading exhibition organizers over the next few years. Entitled "Hermes +", the plan is intended to realize new growth and cost-saving potential for Deutsche Messe. The program will include new exhibition themes, including within the cutting-edge sector of climate and environmental protection. Deutsche Messe plans to introduce new exhibitions and provide a range of new exhibition-related services, including consulting, in addition to its current turnkey exhibition packages.

"As a supporting measure, the State of Lower Saxony and the City of Hannover will provide Deutsche Messe AG with a total of 250 million euros," stated Lower Saxony's Minister President Christian Wulff at today's cabinet press conference in Hannover. "The City and State both have faith in the Deutsche Messe business model," he affirmed.

"Deutsche Messe has stood for Lower Saxony and Hannover for over 60 years. Its activities are responsible for securing more than 20 000 jobs in Lower Saxony, 11 000 of which are located in Hannover alone. Together we shareholders are raising this capital to ensure that the company can continue to exploit its entrepreneurial opportunities and look securely to the future," commented Lord Mayor of Hannover Stephan Weil.

"In the past, Deutsche Messe has always financed major investments in its infrastructure and exhibition grounds internally," reported the company's Managing Board Chairman Wolfram von Fritsch. "This increase in share capital provides a sustained guarantee for the future of our enterprise because it provides us with leeway to invest in new projects and business areas. It will enable us to undertake the necessary partial write-down of the exhibition center and continue to repay our liabilities," he continued.

"Based on its strategic program and the capital increase, Deutsche Messe is in great shape to exploit future market opportunities and remain viable as Germany's leading exhibition organizer," declared Deutsche Messe Supervisory Board Chairman Walter Hirche. "Customers, cooperation partners and competitors alike attest to the company's excellent expertise in its target sectors, as well as its strong customer orientation and exemplary competence in organizing major and concurrent events," he added.


- Olaf Glaeseker,Dieter Sagolla, Hartwig von Saß-

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25.03.2009 / MaP

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