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Deutsche Messe expands product portfolio with addition of REAL ESTATE NORTH

19.09.2009: * New international trade fair for commercial real estate in Hamburg * REAL ESTATE NORTH expands product portfolio of Deutsche Messe

   * New international trade fair for commercial real estate in Hamburg
    * REAL ESTATE NORTH expands product portfolio of Deutsche Messe
    * Exhibition offerings to include commercial real estate in northern and northeastern Europe, with special focus on logistics


Deutsche Messe AG is expanding its product portfolio. On 2 and 3 June 2010 it will stage the first-ever REAL ESTATE NORTH - the International Trade Fair for Commercial Real Estate - with Hamburg as the venue.

"The market for commercial real estate in north and northeastern Europe has a highly promising future, leading us to anticipate sustained growth. Now is the right time to establish the international REAL ESTATE NORTH trade fair and use it to achieve a perfect mesh of supply and demand," commented Stephan Ph. Kühne, Member of the Management Board at Deutsche Messe, announcing the event.

Exhibitors include municipalities, business and metropolitan regions, real estate developers, consultants and agents, facility and project managers, investors, architecture offices and service providers as well as providers of information and communication technologies. The business development agencies of Hamburg Metropolitan Region, including rural development companies from the states of Schleswig-Holstein, Hamburg and Lower Saxony, are non-commercial partners of REAL ESTATE NORTH, additionally extending their exclusive support as Members of the event's Advisory Board. The two-day trade fair will be staged at the Tango Terminal at Hamburg Airport.

Commercial real estate poised for upturn


Staged next June, the trade fair will reflect the gradually improving climate in the real estate sector. Expectations regarding rising rents and profits and a stronger willingness to invest have climbed steadily over the past few months.

Tradeshow concept for exhibitors and visitors


REAL ESTATE NORTH brings together supply and demand for commercial real estate with an eye to logistics themes, geared also to promoting business networking and sales. Apart from services like consulting, brokering and development, the event features sectors like commercial real estate financing and management.

The event will additionally showcase business regions and municipalities, architectural, planning and engineering offices as well as associations. Specialists will be able to share information on the latest market trends and services in the real estate sector. The tradeshow is rounded off by a series of platforms for targeted networking via professionally organized matchmaking, forums and tours.

Strong international component


"Apart from having a sound overall concept, REAL ESTATE NORTH is also strongly focused on the international component," reported Kühne, adding that the event was being marketed by Deutsche Messe's international sales network, concentrating heavily on the Baltic states, Russia and Scandinavia. "Hamburg is currently undergoing a highly dynamic phase on the real estate market. As an international port city moreover, it represents the ideal venue for an international trade fair dedicated to commercial real estate," concluded Kühne.

Further information on contact partners and opportunities to exhibit is available from info@real-estate-north.de. Beginning in October, the tradeshow website goes online with the URL www.real-estate-north.de.


Reactions from Advisory Board Members:


"The Hamburg Metropolitan Region needs a forum where we as business development agencies can meet investors from across the globe and convince them of the advantages our region has to offer. Given its worldwide connections, Deutsche Messe is the ideal partner for this venture," stated Heinrich Lieser, Spokesperson for the Business Development Board of the Hamburg Metropolitan Region.

The Business Development and Technology Transfer Corporation of Schleswig-Holstein (WTSH) is the main business development partner in that northern German state. One of its key tasks consists of location marketing and recruiting enterprises from Germany and abroad. An essential platform for presenting Schleswig-Holstein as a business location involves international real estate shows. "Up to now the north of Germany lacked a true showcase for highlighting our location," explained Dr. Bernd Bösche, Managing Director of WTSH, adding:

"We are delighted this gap has now been filled with the establishment of REAL ESTATE NORTH." Bösche continued that the WTSH saw the inclusion of exhibitors, investors and visitors from the whole of northern and northeast Europe as a superb opportunity to introduce northern Germany's location-specific advantages and projects to an international audience. "We have been won over by the concept of REAL ESTATE NORTH and will definitely be among the exhibitors in 2010," affirmed Bösche. And he underscored the fact that WTSH would also be actively supporting and shaping the further development of the event by sitting on its Advisory Board.

"Real Estate North offers a new and professional platform for showcasing the business potential of the southern part of Hamburg Metropolitan Region to a national and international audience. By expanding to the north, west and east of Europe, we can intensify our location marketing on the one hand. On the other, we can now come into direct contact with the relevant target groups. For the exhibitors at Real Estate North, this means a new customer clientele from Germany and abroad, resulting in the development of new markets in the field of commercial real estate and business settlement," stated Jochen Winand, Member of the Management Board of Süderelbe AG.


- Julia Born-

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19.09.2009 / MaP

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