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CeBIT SME Studio 2010

20.10.2009: CeBIT 2010, 2 to 6 March * Networked business means better business for SMEs * CeBIT SME Studio 2010 reveals how only excellence can prevail * CeBIT SME initiative to reach more SME decision-makers than ever

CeBIT 2010, 2 to 6 March

    * Networked business means better business for SMEs
    * CeBIT SME Studio 2010 reveals how only excellence can prevail
    * CeBIT SME initiative to reach more SME decision-makers than ever


Networked businesses are bringing a new dynamic to small and medium-sized enterprises (SMEs), as communication becomes faster, cooperation more intense and ICT systems more high-performance than ever. At the upcoming CeBIT 2010 (2 to 6 March), the CeBIT SME Studio will play a major role in the new SME strategy of the world's leading management and ICT exhibition.

The centerpiece of the SME campaign at CeBIT will consist of a studio environment in Hall 4, backed up by around 100 online events and several thousand entrepreneurs in direct interaction. Beginning in November, an online campaign will be launched to reach past and future CeBIT visitors. As top CeBIT executive Ernst Raue puts it:

 "We are reacting to the changing interactivity and information habits of our biggest target group, SMEs, by providing even more offerings targeted to meet their needs. Innovative entrepreneurs are networking with other entrepreneurs and picking up new ideas from the digital world which only CeBIT can offer them, which they are then implementing in their business processes, driving new growth in the process."

The CeBIT SME Studio is the brainchild of the renowned network set up by the G+F group, which takes advantage of its SME and thematic competence to combine management requirements with technology solutions.

"Our 'BestPractice IT' and 'nextbusiness IT' initiatives represent issues and contact opportunities which are essential to today's small and medium-size enterprises," reports Andreas R. Fischer, Managing Director of the G+F group. He adds that "the combination of this with online elements will turn the SME initiative into a unique platform which offers CeBIT visitors and online participants access to practical knowledge as well as concrete ICT applications."


Interaction promoted at "Competence Studio"

As part of the CeBIT SME Studio, the "Competence Studio" will feature interviews with leading experts from the ICT industry, who will explain the ICT processes and structures which need to be in place for SMEs to respond adequately to current and future challenges. Interested entrepreneurs can find out the latest trends and information here - whether directly, as part of the studio audience, or live via the Internet.

For Ernst Raue, this represents the concerted continuation of the interactive dialog between SMEs and the ICT industry in the digital age. "We are deliberately going online with our entire content to make it available to an even broader public," he declares, revealing a key motivation behind the expanded SME initiative.


Combined focus on management issues and ICT solutions


At the "Business Studio" - another studio within the context of the CeBIT SME Studio - the focus will be on the constructive combination of management issues with ICT solutions. Numerous events over the five-day show will concentrate on how SMEs can position themselves as top enterprises for the long haul, with rotating topics geared to companies from all sectors of industry.

The target group for the Business Studio consists of leading-edge company founders, industrial SMEs, innovative skilled tradesmen, service-minded SMEs and networked entrepreneurs.

The mission of this unusual studio concept is to establish state-of-the-art information and communications technologies as the key to SME innovations and growth.


About the G+F group


The G+F group consists of four companies based in the German cities of Baden-Baden, Hamburg and Forbach as well as Helsinki, Finland. The group employs best-practice reports, IT knowledge-sharing, targeted initiatives and networks to communicate with SMEs, the ICT industry and representatives from government and science in Germany and throughout Europe.

About CeBIT


CeBIT is the world's foremost tradeshow and congress for the ICT (information and communication technology) industry and its global clientele. CeBIT has been annually staged by Deutsche Messe in Hannover, Germany since its inception in 1986. This unique showcase covers all the products, services and solutions which enhance our digital lives, both on the job and at home.

The upcoming show (2 to 6 March 2010) is devoted to the theme of "Connected Worlds", with major emphasis on the following topics and displays: Business IT, Green IT, Internet & Mobile Solutions, Webciety, Destination ITS, TeleHealth, Security, Banking & Finance, Communications, ICT Infrastructure and Planet Reseller. The official CeBIT Partner Country in 2010 is Spain. For more information, visit www.cebit.com.

   
Monika Brandt-

Permanent-URL: http://www.automobilsport.com/cebit-sme-studio-2010-ict-studios-ernst-raue-deutsche-messe-hannover---71723.html

20.10.2009 / MaP

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