CeBIT 2010: New notebooks for mobile computing

21.02.2010: CeBIT 2010, 2 to 6 March * Full-size laptops, netbooks in pocket format and tablet PCs From 2 to 6 March, CeBIT 2010 will showcase new notebooks and software solutions representing the latest trends in mobile computing. Other

CeBIT 2010, 2 to 6 March

    * Full-size laptops, netbooks in pocket format and tablet PCs



From 2 to 6 March, CeBIT 2010 will showcase new notebooks and software solutions representing the latest trends in mobile computing. Other sought-after products on the electronics market in 2010 will be portable computers for business, leisure and travel with an almost unlimited variety of applications. Indeed, full-size laptops for business use and netbooks in pocket format will be joined during the coming months by an increasing array of devices controlled via a touch-sensitive screen. Experts predict that the new tablet PCs with high-speed Internet access - ideal for reading electronic magazines and wireless surfing - will take the market by storm. Corporate consultancy firm Deloitte anticipates that sales of tablet PCs will run to high double-digit millions this year alone.

It seems that the time has come at last for intelligent surfing tools, which have hitherto languished on the sidelines. Deloitte has also noted that the first tablets were designed primarily for corporate use and were hindered by the scarcity of interfaces. By contrast, the new generation, aimed principally at "lifestyle consumers", has undergone further development.

But even disregarding these intelligent newcomers, PC manufacturers in Europe, the Middle East and Africa (EMEA) saw sales figures rise significantly during the fourth quarter of 2009. IDC market researchers have calculated that growth equalled 3.5 percent compared to the same period in 2008, with the notebook sector enjoying a rise of 13.7 percent. At the same time, the runaway success of netbooks continues unabated: worldwide, around 14.5 million compact computers left the shelves in 2009 - a whopping 110 percent more than in 2008.

Debut for mobile all-rounders with 3D displays and multiple touchpads

"Mobility will be at the focus of the customer's interest in 2010," says Stefan Engel, Central Europe Regional Director at Acer Computer GmbH. "In particular, notebooks with 3D technology and touchpad functions will sell extremely well." Other product areas will also benefit from these new technologies: "3D displays and projectors as well as all-in-one PCs with multi-touch functionality will play a key role on the market."

Acer will exhibit the Aspire 5740D, a new 3D notebook, at CeBIT 2010. The company's Aspire One D250 with an Android operating system is designed for trendsetters on the move who want to stay in constant contact with their virtual community. The debut of the Aspire Z5610 all-in-one PC featuring multi-touch operation and Windows 7 will be another highlight in Hannover. 

Asus is also looking optimistically into the future. "We anticipate that the greatest demand in 2010 will come from the consumer market," reveals Marketing Director Holger Schmidt. "One of the main reasons for this is the launch of powerful notebooks with Intel® Core i7 and i5 processors. They adapt automatically to the user and offer optimal performance with minimal power consumption."

A show highlight from Asus will be the new NX90 model with Bang & Olufsen ICEpower® audio technology. Schmidt comments: "With its elegant housing made from polished aluminium, this eye-catching new designer product is highly sophisticated and offers an unparalleled audio experience. What's more, the NX90 is the first notebook with touchpads to the left and right of the keyboard. They allow two functions to be executed simultaneously using gesture control."

Alongside continuing high demand for ultra-portable netbooks and 15-inch notebooks, MSI expects desktop PCs to make a comeback: "All-in-one computers are enjoying increasing demand thanks to new technology and user convenience," reports Berk Kutsal, Press Officer of the MSI agency Trademark Public Relations. MSI will be presenting an array of innovative new products at CeBIT 2010: "Our highlights will include the super-slim U160 netbook. And the new C Series notebook models featuring powerful Intel Core™ i3 and Core™ i5 processors offer enhanced performance as well as great looks." CeBIT visitors can also preview products scheduled for market launch after the show. "They include an innovative 24-inch multi-touch PC with a Core™ i3 processor and 3D display."

American manufacturer Dell will also be unveiling new solutions at CeBIT 2010 - once again with its own large stand in Hall 2. "We have had a thrilling year with a plethora of new products, services and solutions," emphasizes Steve Felice, President of Small and Medium Business at Dell. "For instance, we launched ground-breaking laptops such as the Latitude Z and the Vostro V13.

During 2010 we will be bringing further innovations onto the market in those segments that are the most important to our customers: high-quality IT solutions that allow users to work more productively and efficiently, and also save money." The Dell stand at CeBIT will feature solutions for public-sector buyers from local government, education and health departments. And in cooperation with the ADAC motoring organization, Dell will be exhibiting a multi-touch tablet PC in a real-life application: the fully rugged Latitude XT2 XFR computer.

Up close with leading new software programs

Alongside an array of innovative hardware solutions, CeBIT 2010 will showcase a wide variety of software innovations. For instance, Microsoft will unveil to the German public for the first time the latest Beta versions of Microsoft Office 2010, Microsoft SharePoint Server 2010, Microsoft Visio 2010, Microsoft Project 2010, Microsoft Office Mobile 2010 and Office web applications for corporate customers. These software and services products embrace a wealth of new functions designed for user convenience. For example, the Outlook Social Connector integrates records of past communications and feeds from corporate and social networks within Outlook. Office Mobile 2010 allows the Office suite to be used on PCs, smart phones and browsers. Microsoft has furthermore improved the interfaces between Office 2010 and Office web applications.

In the "Developer Cinema", part of the Microsoft stand in Hall 4, visitors can attend a special session entitled "How software and services can change your world", where applications for business and private customers will be explained. Microsoft will also exhibit the latest designer PCs and form factors such as touchscreen all-in-one PCs, netbooks and power gaming systems from a number of hardware partners.


- Gabriele Dörries-

Permanent-URL: http://www.automobilsport.com/cebit-hannover-2010-notebooks-mobile-computing-laptops-pocket-form---76278.html

21.02.2010 / MaP

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