CEMAT - Statement by Prof. Dr. Christopher Jahns

28.05.2008: CEMAT - Statement by Prof. Dr. Christopher Jahns

...., Executive Director, Supply Management Institute - SMI

* On the occasion of the Opening Ceremony for CeMAT 2008

Ladies and Gentlemen:

Let me join my colleagues here in welcoming you to the show. You will have to excuse me if I seem a little excited - that's because of the scientist in me, who has experienced something of a "high" today!

My special thanks for this unique high must go to Deutsche Messe, who had the courage and the vision to arrange this intellectually and scientifically enriching experience here today for the benefit of persons like myself and many internationally renowned experts, senior executives and politicians.

As you perhaps know, some of us have already been quite busy today, or rather "ahead of our times" all day long. The very first international eve-of-CeMAT conference called FUTURE OF LOGISTICS, which has just ended, delivered precisely what its name implies: future. Our future. Not just the future of logistics and supply chain management, but the future of global supply networks - and hence the future of us all.

Still fresh from the day's impressions, I don't want to overstate the importance of the event. But in all modesty I have to say, quoting the words of Dr. Stefan Walter who headed our excellent scientific support team, that it was a unique event. As he put it:

"Throughout the world, there is no other event like FUTURE OF LOGISTICS that examines and analyses visionary issues ranging from intralogistics to global supply chain management from the pioneering perspective of the futurologist." Based on my experience today, I can only concur wholeheartedly with my colleague's assessment - along with all my fellow participants and speakers who unanimously endorsed the view that today's event was truly unique.

I should like to use this opportunity to render you an equally unique service by summarizing and condensing a whole day of the future into less than ten minutes. As people are interested first and foremost in other people, let me begin with a brief sketch of the assembled talent.

On the subjects that determine all our futures we held discussions - at times very animated discussions - with experts from the Harvard Business School, MIT, Deutsche Bank, IBM and Amazon, as well as from the Zambian Ministry of Health, the German Ministry of Transport (Transport Minister Wolfgang Tiefensee is patron of the Conference), the Bill and Melinda Gates Foundation and the Indian Institute of Management.

I was also deeply impressed, both intellectually and personally, by the lecture given by - and the subsequent discussion with - Professor Anil K. Gupta, whom SPIEGEL magazine recently described, in a nice turn of phrase, as the "Gandhi of technology". The professor doesn't sit back in some academic ivory tower, but travels far and wide, like a nomad, traversing the Indian subcontinent and observing peasant farmers and their backbreaking toil.

He uncovers the innovations they have come up with - innovations created from the will to survive or out of sheer desperation, some of which are astonishingly inventive. He then documents these innovations, patents them, brings them to market - and then channels the profits back to the farming community. It is a striking example of social responsibility in action.

And an example to us all, showing how a humane and peaceful future with prosperity for all can be achieved not by working against the markets, but by working with them. Provided we can shape that future in the right way. At which point you may well ask the perfectly reasonable question: What is "the right way"?

The big problem with the future is that it is not yet here. So how can I shape something in the right way if it does not even exist yet? This paradox was addressed years ago by the pharmaceutical and automotive industries, by the telecommunications industry and the oil industry. And they find answers by means of scenarios, systematically mapping out and exploring various paths the future might take ten and more years down the road. What is now standard practice in these and other industries has hitherto been largely absent from the logistics sector: reliable long-term studies of the industry and where it is going.

We sought to make good this omission with our study on the future of logistics between now and the year 2025, which some of you will already be familiar with. On the basis of this study we have now launched an interesting new initiative, never before seen at the international level in the logistics industry: a so-called Real Time Delphi survey of expert opinion. None of us can look into the future. But if the expertise of many individuals is bundled and statistically analysed, the result is a clear and remarkably reliable picture of the future of logistics in 2025.

Ahead of today's Conference we collated the views of the invited international experts and participants from the logistics industry, and then discussed and refined them during the course of the day. And I must say that I have rarely learned so much about the future of logistics in a single day. I should now like to share some of these insights with you by outlining, in the brief time available, the six future trends on which the surveyed experts and logistics specialists were most in agreement.

First: Today's formula for business success will not be worth very much tomorrow. It is not the financial strength of a company, its network or its strategy, that will determine its commercial fortunes in the future, but its ties with a cluster and its use of the services and synergies associated with that cluster. Any company that wants to be doing good business in the year 2025 needs to be close to a cluster - or should at least be part of a network involving other market players.

Secondly: Waste management is the key to future wealth. Experts estimate that it will often be more profitable to recover and recycle materials from household refuse and industrial waste than to extract them at source. This view is shared by the Fraunhofer Institute, which recently coined the term "reverse logistics" to describe this phenomenon. I

t is not difficult to imagine that today's worsening raw materials crisis will be substantially alleviated, if not entirely overcome, by reverse logistics. And not only for countries that have few natural resources, but also for our own companies. This means a lot more work coming our way in intralogistics, but also a notable upgrading of the role of intralogistics within a company's operations. In other words, the intralogistics specialist will be a recycling expert and supplier of raw materials.

Thirdly, and this is going to be highly controversial: What many environmental campaigners today see as the remedy for our congested roads, namely a major shifting of traffic onto the railways and waterways, is regarded by the experts in the survey as the least probable option. This is political dynamite, of course, in terms of environmental policy. But in terms of planning for the future it is a blessing: if we know that in all probability we are flogging a dead horse here, then we can start backing another runner right now.

Fourthly: Logistics is a lifeline in times of disaster. Anyone who reads the newspapers these days is getting a foretaste of the more tragic side of our future: the world is increasingly afflicted by disaster. In many cases these are natural disasters that we cannot prevent. The real question is: how do we deal with them in an effective and professional way?

One answer to this question has already been found: global health care supply chains. Just as we take it for granted that there will be bananas on the supermarket shelf in the morning, medical logistics makes sure that vital medical supplies reach disaster areas quickly and in sufficient quantities.

Fifthly: Logistics is going green. The experts anticipate that innovations in transport logistics will play an important part in reducing our consumption of natural resources. This has already resulted in the coining of a new buzzword, namely green logistics.

And finally: the factory in the living room is the next big thing. MIT, the Fraunhofer Institute and Bill Gates are all researching this new trend, which is known as "fabbing": in future families will be able to manufacture everyday household items within their own four walls with the aid of a so-called fabricator. I need hardly add that this will revolutionize logistics as we know it today.

So those are some of the trends and issues that we considered and discussed today during the course of the FUTURE OF LOGISTICS. As interesting as these insights are in themselves, none of us can get a handle on the future just by being interested. The skills needed to cope with the future are acquired not through mere interest, but, as Peter Sellers once put it, by developing the ability to scratch before you itch.

Thanks to their experiences at the Conference, many senior managers whom I met today are going home asking the right questions. What does this new knowledge mean for me, my company, my employees and my understanding of logistics? How have I always implicitly pictured the future of logistics? Where have I gone wrong?

How do I need to correct my picture of the future? And how, in the light of this knowledge, do I need to correct the course that I am currently steering in order to bring my ship safely into port without running it onto the rocks? And in order to avoid the rude awakening that is summed up in the American proverb: "The future is the time when you regret not having done what you could have done today."

This change of course, in our businesses, in our personal lives, is what makes the difference. Making the change today will put us on the right course for tomorrow. This is the lesson that those of us at the Conference today, and now you too this evening, can take home with us. This evening we are formally opening CeMAT 2008.

Tomorrow, as we tour the stands and view the various exhibits and presentations, we will learn about the elements of the more immediate future. But it is only if we can fit these elements from the immediate future into the bigger picture of the more distant future that we will be able to use these elements in the right way to achieve success for ourselves, our businesses and our society.

That is my wish for each and every one of us.

Thank you for your attention.


-Deutsche Messe -

Permanent-URL: http://www.automobilsport.com/cemat-hannover-prof-dr-christopher-jahns-smi-supply-management-institute-deutsche-messe---38221.html

28.05.2008 / MaP

More News

CeMAT 2008, 27 to 31 May Hannover - Lift platforms reach new heights
* Work economy and safety are key issues * Jobs for lift platforms increasingly complex * Flexible, lightweight solutions in vogue * Heightened degree of automation * Ergonomics and convenience also in demand Lifting platforms are an important factor in intralogistics efficiency, as their safe and effective deployment is indispensabl more >>
CeMAT 2008, 27 to 31 May- CeMAT Hannover at a glance
Display categories: Complete plant installations, systems and accessories, continuous handling systems, robot logistics, cranes, lifting platforms, access platforms, hoisting gear, logistics management, auto ID systems, software, hardware, services, eLogistics, procurement, warehousing systems and equipment, factory equipment, industrial trucks and accessories, por more >>
CeMAT 2008, 27 to 31 May FUTURE OF LOGISTICS International CeMAT Conference 2008
* on 26 May 2008 at the Convention Center in Hannover * Under the aegis of Federal Minister Wolfgang Tiefensee * Matthias von Randow on the Freight Transport and Logistics Masterplan * Prof. Dr. Anil Gupta - the "Ghandi of Technology" The first International CeMAT Conference - "Future of Logistics" - will be held on 26 May under the a more >>
Impulsgeber Digital Factory: Sonderschauen treffen ins Schwarze
HANNOVER MESSE 2009 (20. bis 24. April 2009 ):   - 47 000 Besucher informierten sich über Trends und Entwicklungen - RapidX und myOpenFactory werden 2009 fortgesetzt Zufriedene Aussteller, die von einer deutlichen Steigerung der Anzahl von Kundengesprächen berichten, und zwei erfolgreich neue Sonderschauen in Halle 17 hab more >>
CeMAT 2008, 27 to 31 May - Highlights among the "Products & Innovations"
These "Highlights" are a small selection from the Products and innovations press service for the CeMAT 2008 (registration is mandatory). The press service already covers nearly 180 exciting product innovations and will be updated and extended up until the start of the fair. Printing with uniquely generated codes Data Elektronik will be introducing Hardw more >>
CeMAT 2008, 27 to 31 May Highlights among the "Products & Innovations"
Autopickers for fast and medium-moving products The warehouse logistics specialists from Knapp claim that their fully-automatic picking system is the most reliable solution available for the order processing of fast and medium-moving products. As is pointed out, the slim construction width of the new SDA ejector results in a considerably smaller space requ more >>
LIGNA HANNOVER 2009 (18 to 22 May)
* Resource efficiency a keynote theme at LIGNA * Early-bird discount for exhibitors registering by 31 May 2008 The threat of global climate change is forcing industries of all kinds to refocus on energy and resource efficiency as matters of strategic importance. These issues are already shaping up to be keynote themes at LIGNA HANNOVER, the world's l more >>
HANNOVER MESSE 2008, 21 to 25 April
Significantly higher turnout and fascinating technology displays at this year's HANNOVER MESSE * 200,000 visitors - a significant increase of around 30 percent * Core themes of energy, industrial automation, robotics, R&D and the     recruitment of next-generation engineers all hit the mark * Impressive cutting-edge tech more >>
Progress/Success of the Partner Country Participation of Japan at HANNOVER MESSE 2008
HANNOVER MESSE 2008, 21 to 25 April   * Statement by Japan External Trade Organization (JETRO) Hannover Messe 2008 will soon come to a successful end. Over the past few days, having seen many visitors not just from Germany but also from all over the world, I have once again realized that Hannover Messe is, indeed, one of the world more >>
HANNOVER MESSE 2008, 21 to 25 April - hot topics
World premiere for the EcoCarrier HY3 The EcoCarrier HY3 will be making its first ever public appearance at HANNOVER MESSE 2008. This lightweight commercial vehicle is intended primarily for local authorities and companies with regional operations. The EcoCarrier HY3 is powered by a fuel cell hybrid system, which helps save energy: it only needs about 50% o more >>
HANNOVER MESSE 2008, 21 to 25 April Just ask the friendly service robots!
Anyone who's ever bought anything from a DIY store will probably recognize this scenario: long aisles filled with thousands of products and not a single salesman in sight. In the future, Toomas, the shopping robot, will be able to help you in situations like this. Toomas will be presented at HANNOVER MESSE 2008. Star seller Toomas was developed by MetraLabs GmbH in collab more >>
Japan leads world in energy efficiency
HANNOVER MESSE 2008, 21 to 25 April * Japan demands 50% worldwide reduction in greenhouse gas emission levels by 2030 at World Energy Dialogue conference * Industrial nations, including Germany, struggle to catch up Hannover, Germany. At the third World Energy Dialogue (22 - 23 April) Masashi Nakano, Japan's Senior Vice Minister of the more >>
CeMAT 2008, 27 to 31 May A helping hand for heavy loads ...
- innovative port handling technology as a major selling point * Automated port technology takes the limelight * Trend towards outsourcing services * Green credentials grow in importance * Cutting-edge crane controls enable order sequencing As the number of products transported by ship continues to grow, and companies s more >>
HANNOVER MESSE 2008, 21 to 25 April - hot topics
"Ouch" means "that hurts"! And now technology can also show feelings If you put your hand on the hotplate, it hurts because on average a single square centimeter of human skin contains over 300 receptors that register pain, pressure, heat and cold. In the future, an electronic network modeled on the human nervous system will protect technical structures: aircraft, more >>
A truck full of high tech from the Nanocosmos
HANNOVER MESSE 2008, 21 to 25 April The 18-wheel, double-decker nanoTruck tour of Germany is underway. The German Federal Ministry for Education and Research is using the nanoTruck in its information campaign "High tech from the Nanocosmos". At the moment, the truck is parked at HANNOVER MESSE 2008 waiting for your visit. Films are screened and laser shows more >>
HANNOVER MESSE 2008, 21 to 25 April Hot Topics
A five-course chocolate banquet: Bahlsen demos eco-friendly production process At HANNOVER MESSE 2008, the Bahlsen company is demonstrating the journey that a delicious snack bar takes from its origins as a cookie and liquid chocolate. Visitors are able to observe the exemplary environmentally sound workflow in an energy efficiency tunnel. Energy resources more >>
Weltpremiere auf der Hannover-Messe: Volkswagen präsentiert den „Park Assist Vision"
„Park Assist Vision" dirigiert Passat autark in jede Lücke Die Szene wirkt völlig irreal: Ein Passat Variant naht heran, bleibt stehen, der Fahrer steigt aus, wirft die Tür zu und zielt im Weggehen mit einer Fernbedienung auf den Wagen. Schon parkt der Kombi rückwärts wie ferngesteuert ein, stellt dann selbst den Motor ab und verriegelt sich. Ruhe. Doch irreal ist more >>
Solid growth: DOMOTEX produces another good performance in Shanghai
* 1,014 exhibitors - a ten percent increase * 39,509 visitors - 11 percent growth * DOMOTEXasia/CHINAFLOOR again the biggest trade show of its kind   in Asia The good growth rates achieved by this year's DOMOTEXasia/CHINAFLOOR (11 - 13 March) represent a continuation of the event's sustained success. With 39,509 visitors attendi more >>
CeMAT 2008, 27 to 31 May - Highlights among the "Products & Innovations"
These "Highlights" are a small selection from the Products and innovations press service for the CeMAT 2008 (registration is mandatory). The press service already covers nearly 110 exciting product innovations and will be updated and extended up until the start of the fair. Electric chain hoist with innovative technology Kito will be introducing a new elect more >>
21 to 25 April - Technical innovation is the way out of the climate impasse
HANNOVER MESSE 2008,   * WORLD ENERGY DIALOGUE on the construction of new power plants and grids designed to protect the climate * According to industry statistics, over 25 per cent of the planet's CO2 emissions could be avoided by the introduction of technical innovations in the energy sector; in Germany alone 40,000 megawatts of fossi more >>
21 to 25 April Motion control: Efficient production processes
... utilizing the latest automation technology can save users a lot of money HANNOVER MESSE 2008, * Special display "Energy Efficiency in Industrial Processes" showcases     intelligent drive units * Fitting frequency converters to pumps can save users tens of thousands    of euros more >>
DOMOTEX HANNOVER 2009, 17 to 20 January 2009
International architecture competition for innovative interior design concepts gets under way once more: * Prize money increased to 60,000 euros * Closing date for entries: 6 June 2008 * New entry category: Change of use/Conversion of existing buildings Deutsche Messe Hannover invites entries for "contractworld.award 2009". The presti more >>
HERMES AWARD 2008 Jury nominates five companies for top international technology prize
HANNOVER MESSE 2008, 21 to 25 April From a field of more than 50 entrants an independent jury under the chairmanship of Prof. Dr. Wolfgang Wahlster, who heads the German Research Centre for Artificial Intelligence (DFKI), has nominated five finalists for the 2008 HERMES AWARD. This is the world's most valuable prize for technological achievement, and is awarded eac more >>
CeMAT 2008, 27 to 31 May Job & Career Market at CeMAT
The Job & Career Market is featured for the first time at this year's CeMAT. Located in Hall 27, Stand G16, it concentrates all recruitment-related activities in a single display and offers a wealth of information and advice for job-seekers. On each day of the show industry-leading companies will be presenting their current job offers and career opportunities. The media partn more >>
CeMAT 2008, 27 to 31 May
High-powered supporting program at the International CeMAT Forum * Modern intralogistics in action * Daily changing program looks at different aspects of logistics with cross-industry applications On each of the five days of CeMAT 2008 the International CeMAT Forum in Hall 12 will be hosting a series of events. Each day the focus will more >>
Die neue CeBIT setzt Maßstäbe
Spitzenvertreter aus Wirtschaft, Wissenschaft und Politik nutzten die CeBIT 2008, um die Zukunftsthemen und Leitideen der Informationsgesellschaft zu diskutieren und voranzutreiben. Aussteller und Besucher geben der neuen CeBIT Bestnoten Quer durch alle vier Ausstellungsbereiche - Business Solutions, Public Sector Solutions, Home & Mobile Solutions und more >>
Mit der Robotics Academy Schule machen
HANNOVER MESSE 2008 - HANNOVER MESSE und Volkswagen Coaching bieten Roboter-  Kurzschulungen für mittelständische Firmen in Halle 17 - Praxiserfahrene Trainer der Volkswagen Coaching fungieren als   Dozenten - Robotic-Unternehmen stellen ihre Highlights als Trainingsobjekte zur   Verfügung Die Ro more >>
IVAM Product Market features over 70 exhibitors
HANNOVER MESSE 2008, 21 to 25 April International experts offer insights into industry and research at Innovations for Industry Forum   Taking place during the MicroTechnology trade fair under the umbrella of HANNOVER MESSE 2008 (21 to 25 April), the IVAM Product Market at has sold out. Staged on around 1,000 square meters of display space, more >>
Cebit Hannover 2008 - Exhibitors have their say , part 4
CeBIT 2008, Hannover 4 to 9 March  Hartmut Wagner, SVP for Global Sales and Marketing, Iron Mountain Digital: 'Since 2002, CeBIT has been one of the most important platforms for us to unveil our storage and backup solutions. The restructuring of the show was an unexpected bonus for us. The visitor turnout was much higher than exp more >>
Cebit Hannover 2008 - Exhibitors have their say , part 3
CeBIT 2008, Hannover 4 to 9 March  Antje Hundhausen, Head of Corporate Architecture and Corporate Fairs, Deutsche Telekom AG: 'We enjoyed a very successful CeBIT 2008, after starting off with high expectations. Despite the shorter duration of the fair, we welcomed just as many visitors to our Telekom stand as last year. The weeke more >>
Cebit Hannover 2008 - Exhibitors have their say , part 2
CeBIT 2008, Hannover 4 to 9 March Jörg Hollerith, Sales Support Mobile Industrial Solutions, Casio Europe GmbH: 'What really sets CeBIT apart is the fact that customers get the opportunity to try out the equipment for themselves first hand, rather than simply seeing products behind glass. This is the only way to impress users. Customers can co more >>
Cebit Hannover 2008 - Exhibitors have their say , part I
CeBIT 2008, Hannover 4 to 9 March   Karl-Heinz Streibich, Chairman of the Board, Software AG: 'CeBIT got off to a real flyer. Even on the first day, we had significantly more customers and visitors than last year. These are essentially trade visitors who are increasingly looking to compare different providers and are using CeBIT a more >>
New CeBIT raises the bar
CeBIT 2008, 4 to 9 March The relaunch of CeBIT was a success: "The new CeBIT format has succeeded across the board, drawing an enthusiastic response from visitors and exhibitors alike," declared Ernst Raue, Managing Board member at Deutsche Messe, at the close of this flagship IT show. "This six-day event has generated a fresh sense of optimism and a premoni more >>
Trends & topics: A condensed look at CeBIT highlights
CeBIT 2008, 4 to 9 March Hannover CeBIT 2008 featured a fascinating array of IT and telecommunications products, solutions and themes. Here are some of the highlights: Green IT The very first international "green IT" showcase and forum for suppliers and users from around the world was successfully launched at CeBIT 2008. Key aspects included more >>
Arcor gewinnt Best of CeBIT-Award 2008 von TeleTalk
Arcor gewinnt auch in diesem Jahr einen "Best of CeBIT"-Award der TeleTalk. Die Redaktion des Fachmagazins für Call Center, Hotlines und Telekommunikation prämierte in der Kategorie "Call Center- und CRM-Lösung" das Arcor-Produkt "Arcor-Interactive Voice Services ACD". Die innovative Lösung vereinfacht den Arbeitsalltag von Call Centern, in dem sie neben der Anrufverteil more >>
The telephone as communication hub in a wireless network
CeBIT Hannover 2008, 4 to 9 March  If you have a DSL connection for fast Internet access and a FRITZ! box for your wireless home network, then the new FRITZ! Mini from AVM could be just what you're looking for. At CeBIT 2008, you can see and hear how this handy little wonder of communication technology uses WLAN to the full. The FRITZ! Mini is first an more >>
From zero to Windows in 40 seconds - laptops from Ferrari that are ready for the racetrack
CeBIT Hannover 2008, 4 to 9 March The sleek and streamlined ranks of Formula 1 racers have been swelled by a new companion - at CeBIT 2008, Acer is revealing a new product that is pure dynamite. The Ferrari 1100 notebook has some truly impressive technology under the hood, including a 12 inch screen, Dolby surround sound via loudspeakers and a Radeon X1250 graphics more >>
Getting doctors and lawyers chatting with their computers
CeBIT Hannover 2008, 4 to 9 March Doctors and lawyers can now get a real taste of what's it's like to be Captain Kirk - instead of using a keyboard and mouse, they can simply tell their computer what they want! Language technology expert Linguatec is unveiling specialist solutions for the Voice Pro 11 speech recognition program at CeBIT 2008 in Hannover. Th more >>
Perfect introduction to controlling for growing companies
CeBIT Hannover 2008, 4 to 9 March  Your sales are really taking off, your customer base is expanding and your product portfolio is growing rapidly - with all this going on, you may well find that your conventional financial management system is struggling to cope. The expandable controlling software Summa One Version 5.0 - on show at CeBIT 2008 in Hannover - a more >>
2001-2021 copyright automobilsport.com