Middle East commercial vehicles industry showcase opens in Dubai 05.03.2012: Major manufacturers in exhibition line-up; industry experts address key issues on conference floor caption: Opening tomorrow in Dubai, Commercial Vehicles Middle

Major manufacturers in exhibition line-up; industry experts address key issues on conference floor

caption: Opening tomorrow in Dubai, Commercial Vehicles Middle East brings together major manufacturers and the largest ever gathering of transport, fleet and logistics decision makers from across the region’s road transport business.


The showcase event for the Middle East commercial vehicles industry opens in Dubai tomorrow (6 March), bringing together the largest ever gathering of transport, fleet and logistics decision makers from across the region's road transport business.


The three-day event at Dubai International Convention and Exhibition Centre runs in tandem with the Commercial Vehicles Conference, which will see a panel of experts from leading transport organisations addressing key issues for the industry.


Mercedes-Benz, title sponsor for the exhibition and the recipient of the Fleet Truck of the Year 2011 award for its Axor truck at the Motor Transport Awards in London, will showcase its latest range of trucks, including its flagship model for the Middle East, the Actros, as well its off-road specialist, the Zetros.


Renault Trucks, which uses a network of 19 dealerships, 25 service points and mobile workshops to cover 19 countries across the region, will also have a prominent presence with its 4x4 Sherpa Scout military vehicle and the impressive 6x6 Kerax off-road truck.


The 30 tonne, 10.8 litre Kerax is the official support vehicle for the annual Dakar rally in Argentina, and was put through its paces in front of a large gathering of media last week in the desert near Bab Al Shams resort, impressing with its effortless ability to traverse the deep sand and lofty dunes.


Other industry heavyweights in the exhibition line-up include gold sponsor Shell, Michelin, Arabian Automobiles, Isuzu, IVECO , Hino, Daimler Middle East, and Emirates Transport.


Organised by Streamline Marketing Group and now in its third year, Commercial Vehicles Middle East (www.commvehicles.com) is the region’s only dedicated event to commercial vehicles, parts and services.


Alexandria Robinson, Project Manager, Commercial Vehicles Middle East said: “Commercial Vehicles Middle East exhibition and conference is the only event in the region providing an all-in-one platform for knowledge exchange, commercial partnerships, market analysis, and technology updates for transport, fleet and logistics managers.


“The event will feature more than 3500 square meters of exhibition space, and will be busy with product demonstrations, networking functions, a workshop programme and more than 100 local and international exhibitors showcasing the widest range of commercial vehicles, parts and services in the region.”


Among the panel of industry experts addressing the Commercial Vehicles Middle East Conference will be Marc Laferriere, Director of Michelin Middle East, who will explain to delegates how choosing the right fleet equipment and systems can save up to AED 300,000 per year on operating costs.


The conference culminates on Thursday with feature seminar by the RTA, which will outline the new registration process of heavy vehicle trailers as part of their continued focus on heavy vehicle safety.

- Gareth Wright, photo Total Communications Dubai -