Conference to build cultural bridge between China and UAE 08.04.2012: Chinese Cultural Awareness, Social & Business Communication Conference to help UAE businesses improve their

Chinese Cultural Awareness, Social & Business Communication Conference to help UAE businesses improve their understanding of Chinese business practice and the demands of the “most lucrative” UAE tourists


Faced with a rapidly growing number of affluent Chinese visitors heading to the UAE, the need for firms across the Gulf state to have a better grasp of Chinese culture and their approach to business has never been greater.


An estimated 300,000 Chinese tourists traveled to the UAE last year and spent $334 million, according to a study by MasterCard, making Chinese tourists the most lucrative for the UAE. Per capita spending by visitors from China was AED4,092 per tourist compared with AED3,477 per average British tourist and AED3,996 per average Kuwaiti tourist, figures showed.


To help UAE firms take advantage of this growth, the Dubai Chinese Learning Center (DCLC), in partnership with Dubai-based event organiser The Main Event (TME), will hold the Chinese Cultural Awareness, Social & Business Communication Conference, on 23rd-24th May, to enable professionals to better understand the customs and principles of dealing with Chinese tourists to the UAE.


“The UAE has seen a huge rise in the number of tourists from China since 2009 when it gained “approved destination” status from the Chinese government to allow tourist groups there,” commented Lucy Chuang, Managing Director, Global Sino and DCLC.


“The UAE has certainly benefited from its safe-haven status amid regional turmoil and the number of visitors from China is expected to grow further as they continue to enjoy the mix of leisure, cultural and retail tourism Dubai and Abu Dhabi have to offer. A flying time of around eight hours and a growing airline capacity between the two countries, help make the UAE an ideal destination for Chinese tourists.”


In March this year Abu Dhabi’s Etihad Airways signed an MoU with China Eastern Airlines that included joint route and schedule co-ordination. Meanwhile, Dubai’s Emirates continues to increase the number of routes for its Airbus A380 to China. Not to be outdone, China’s big airlines are embarking on an aggressive expansion plan to match that of the major Gulf carriers.


The rising number of Chinese tourists in the UAE reflects the overall jump in the number heading overseas. Around 57.4 million Chinese went abroad in 2011, up 20.4% from 2010 according to the NTA. This figure is expected to increase to around 84 million by 2015.


Day one of the conference in Dubai will focus on Chinese cultural awareness and experts will introduce delegates to a number of topics including language, belief and customs; cultural values and attitudes; the Chinese socio-economic environment; social etiquette and protocol and building relationships.


The second day will look at social and business communications and cover areas such as the behaviours and needs of the Chinese traveler; negotiating with Chinese customers; dining and entertainment and greetings and introductions.


The conference will also cover titles and forms, colour symbolism in Chinese culture and the Chinese way of negotiating.


“This forum will benefit anyone who has face-to-face or virtual contact with China and Chinese tourists in the UAE. This includes business owners, marketing managers, and sales executives of tourism services, luxury goods and activities,” remarked Shannon Norris, Director,TME.


“At the end of the conference delegates will have a better understanding of the key drivers that motivate the Chinese traveler and will appreciate the etiquette fundamentals for social and business situations. They will also be able to demonstrate improved communication skills with the Chinese community.”




About Chinese Business Insight


Chinese Business Insight is an organisation that combines the considerable joint experience of The Main Event and the Dubai Chinese Learning Center. The collaboration was formed to create Chinese cultural awareness, through social and business communication, welcoming Chinese visitors and engaging with the broader Chinese community throughout the United Arab Emirates.




About The Main Event                       


Established in 2003, Dubai-based TME offers a full range of events and promotion services, handling everything from campaign inception to execution. Events include the Mother, Baby and Child Show and the British Fashion in the Gulf Show.



About the Dubai Chinese Learning Center (DCLC)    


Dubai Chinese Learning Center (CLC) was established on January 15th, 2007, as a non-profit organization. Currently we have around 100 students, 30 nationalities and 10 classes (5 levels), including children and adults classes.


Along with the increasing awareness of the importance of Chinese language and the dedication CLC achieves, more and more people and media have been attracted to CLC. CLC was interviewed by Gulf news, Xpress, Dubai One TV City 7 TV, Thomson Reuters and BBC world News.


Besides the achievement of teaching Chinese language, CLC also involves the business culture training program. In Jan, 28, CLC hosted an event: Communication Cross the Culture in Madinat, Jumeirah. The delegates mainly were from Huawei and du. With the concept of culture empower business, Clc deliver a successful seminar during the event.



CLC representatives had presentation for:

-    Arabian Business woman Forum, 2011 in Armani Hotel .

-    MBA students in Wollongong University in Jan, 2012.

-    The management teams in Al Tayer Group in Feb. 2012.




About Lucy Chuang

Besides her current work, Lucy H Chuang also engaged the project by Falcon and Associates which is a strategic advisory group for Dubai Leadership. She was working as Chinese Advisor for Arab Business Club where she was responsible to bridge the Chinese business community and the local enterprises in UAE.

In addition, Lucy H Chuang is the founder of Dubai Chinese Learning Center with the mission of not only teaching Chinese language and introducing the Chinese culture, but also cooperate the companies to empower their business with better culture understanding.

Because the center is very well recognized in Dubai with its successful achievements and high profile students, it has been interviewed by the local Medias in Dubai, such as BBC world, Thomson Routers, Gulf news, Dubai one TV and etc. Lucy H Chuang has her Bachelor study in Beijing, China, and Master study in Gothenburg, Sweden.

Her previous international working experience also includes supply chain management for Ericsson in Sweden and England, and business consultant in Swedish Trade Council in China.




Jack Dulka, Shamal Marketing Communications Dubai also photo