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Luna-C Clothing Launches Online Store

Luna-C Clothing Launches Online Store

26.01.2012: Racing-Themed Apparel Company Debuts Web Store Ahead of Rolex 24 Luna-C Clothing, combining passion for racing, technology and style in an innovative apparel company

Racing-Themed Apparel Company Debuts Web Store Ahead of Rolex 24



Luna-C Clothing, combining passion for racing, technology and style in an innovative apparel company, today announced plans to unveil its online store this Saturday, January 28 in conjunction with this weekend's 50th Anniversary Rolex 24 At Daytona. The web store is located at www.lunacclothing.com.


 The new Luna-C Clothing line melds high tech and high style, with designs that are edgy and inventive. The company benefits from a team of talented professionals who have been associated with some of the world's top brands. From high-end designer sportswear to developing styles for Formula One teams, the diversity of experience is extensive, unique and exciting.


Leading the company is Luna-C founder Lee Davis, who knows the importance of having a strong team as an accomplished race car driver.  Davis is the two-time reigning Cayman Interseries champion. He created Luna-C to express his love of cars and racing in the form of a clothing line.


"We have been working on Luna-C for more than three years and are excited to launch our online store," said Davis. "It is no coincidence that we're launching on the day of the 50th Anniversary Rolex 24 At Daytona, where the eyes of the racing world will be focused. We are also looking forward to putting our Luna-C technology to the test at Daytona, where extreme and unpredictable conditions are always present."


The online store features an exclusive variety of men's sport shirts, polos, tees, thermals, hoodies, accessories, and limited edition jackets, all incorporating the latest in fabric technology.


Among the technologies used by Luna-C products are several from Schoeller Technologies AG including coldblack®, which when exposed to sunlight, allows a person wearing a dark shirt to maintain a similar temperature as one in a white shirt, thereby reducing sweat; it also provides a minimum UPF 30 UV protection. 


Another is c_change™, a wind and weatherproof membrane that "opens" as body temperature and moisture levels rise, and "closes" when body temperature and moisture levels lower, always ensuring a pleasant body climate. 


Also utilized is NanoSphere®, a naturally self-cleaning finishing technology that allows dirt, oil and water to run off the surface of fabrics and creates a higher abrasion level. Furthermore, Luna-C is pleased to announce the use of carbon fiber, which is a first in a fashion line of this type.


Additional details will be announced later this week, but a strong Luna-C presence is expected throughout the weekend at Daytona, including both the Rolex 24 At Daytona on Saturday and Sunday, Jan. 28 - 29, for the GRAND-AM Rolex Sports Car Series, and the GRAND-AM 200 on Friday, Jan. 27, which kicks off the 2012 GRAND-AM Continental Tire Sports Car Challenge.



About Luna-C


Luna-C is an innovative clothing company that combines passion for cars, racing, technology and style. It is the brainchild of gentleman racing driver Lee Davis, leading a team of innovative specialists who have been involved with some of the world's leading brands. 


With access to state-of-the-art materials, Luna-C's designs combine inventive technology with style to create very distinctive items.  It's a bit crazy, a bit unique, a bit edgy and very cool!  Available at www.lunacclothing.com, and select boutiques.




- Adam Saal -  photo Luna-C

Permanent-URL: http://www.automobilsport.com/luna-c-clothing-online-store-ahead-rolex-24-daytona---95694.html

26.01.2012 / MaP

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