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08.08.2007
MINI lifestyle Collection 2007. New York, London, Dubai – always on the move in the world’s major cities
Whether in New York, London or Dubai, MINI is always on the move and yet always at home all over the world. Available at the MINI Lifestyle concept store in the Mercato Mall, Dubai or through all MINI importerships throughout the region, the MINI Collection 2007 is aspirational and cult-brand fashion at its most cutting-edge. Four new themes have been launched with the MINI Collection 2007 - representing a truly stylish homage to the small popular car’s cosmopolitan charm is the "Cities" theme, with its stylised city motifs of the most vibrant cities and depictions of the MINI complete with its legendary roof flags. As a humorous extra, whatever city you’re in, you’ll find its name printed and hidden away inside the waistband. Designers of the collection have also translated the new MINI’s technical details into stylish looks. The MINI’s suspension, for example, provides the inspiration for the striking "Spiral" motif. The "Road Movie" theme, with its fast-paced driving scenes, makes it clear what an exciting experience it is to drive a MINI. And because the MINI road trip never ends, the shirts, in addition to featuring four curved stretches of road, also sport a field for the wearer’s own personal road highlight, symbolising the message: to be continued... Anyone who is as well-travelled as the MINI will have plenty of stories to tell. And this is precisely what the "Story" motif conveys, showing the car’s silhouette in words around the fascinating world of the new MINI. For business or leisure, the wealth of accessories in the MINI Collection 2007 will deliver that inspirational MINI feeling whatever the occasion. Packaged in an innovative, Neoprene sleeve, two Journal Books offer ample space for important dates, addresses and off-the-cuff ideas – and of course the MINI. The silhouette of the new MINI graces the cover of the black book, while the green book features the MINI convertible. Equally practical and trendy is the black Notebook, with its sturdy Nylon cover and elastic strap in vibrant MINI orange that holds the book closed. A high-quality MINI logo made from metal accentuates this striking look. The eye-catching notebook is safely stowed away in its Neoprene cover.
A true classic for MINI fans is the minimalist MINI Belt, a woven belt made from the same material as the MINI seatbelt, with a black / white contrasting strip and high-quality metal buckle complete with MINI logo. The fleecy Beach Towel is the perfect invitation to relax, but it has a surprising positive/negative effect in store: one side of this cool beach towel features the woven silhouette of the new MINI in white on a black background, while on the other, the image is reversed.
The entire MINI Collection 2007 is now available via the Internet at www.MINI-ME.com . The site also has a copy of the latest MINI Collection catalogue for you to download.
- Rana Jones, BMW Group Middle East-
Author: maggy (admin2)
Last modified: Wednesday, 08.08.2007 - 03:11 More reports from this category all copyright automobilsport.com.
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The new MINI is melting its fans’ hearts across the world with its evolutionary new design, enhanced dynamism and thrilling go-kart feeling. In the same spirit, the MINI Collection 2007 is also constantly cutting-edge, unconventional and sporty - featuring trendy outfits in the unmistakeable MINI design and cool accessories that make the irresistible MINI lifestyle a reality. 
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