With Motio, Renault is targeting older vehicles

In view of the ageing vehicle parc (eight years on average today), Renault’s Motrio range targets the older vehicle market. Motrio parts complement the genuine replacement parts range. They are aimed at owners of vehicles more than six years old, who are looking for a value-for-money solution tailored to the age of their car.

As proof of their quality, Motrio parts ship with a one-year warranty, just like Renault genuine spare parts. The range is now available throughout the Renault network. Motrio parts also benefit from the efficiency of Renault logistics, bringing customers a high rate of availability, and the service quality of the Renault network.

The Motrio range also includes a number of packages (parts and labor) for oil changes, brakes, exhaust systems, etc. These packages will be rolled out gradually across France from September in the primary network (dealers and RRG outlets), secondary network (sub-dealers) and Renault Minute outlets.

In Europe (excluding France), Motrio packages will be available in Germany, the Netherlands, Belgium and Portugal by end-2008 and from all European outlets by end-2009.

Created in 1998, the Motrio range has since expanded considerably. In the space of ten years, the number of line items has increased tenfold, from 600 to 8,000. At the same time, the number of product families has doubled to 41. Motrio is broken down into three ranges: universal products (batteries, engine oil, servicing fluid, wipers), routine maintenance products (brake pads and disks, oil filters, etc.) and technical products (exhaust systems, shock absorbers, etc.).

Since the brand was created, Motrio's turnover has risen steadily, totaling €73.4 million in 2007, up 19% on 2006.

The range covers 80% of the European parc, i.e. 32 vehicle makes and more than 4,000 models. Motrio brand products are distributed in 35 countries and were recently launched in Turkey.

Motrio products are available on Dialogys, the electronic documentation system. Documentation for Motrio parts can also be accessed from the site Renaultp@rts. At the same time, Motelio, a multibrand documentation system designed to access all manufacturer data (servicing and repair plans, procedures and data) has now been deployed across 90% of the primary network in France.

Launched in 2003, the Motrio network was one of the first multi-brand repair networks. Five years after its creation, it has proven a success. In 2008, it has 1,350 members, of whom more than 1,000 in France.

The Motrio network is also developing in Poland (33 sites), Portugal (37 sites) and is well established in Argentina with 200 repairers. This network, which is built around the brand name of Motrio, sells a wide range of tools and services: diagnostic tools, Motelio documentation, packages, a financing card for endcustomers, a website, etc. 

- Isabelle Meillier-