NetApp joins Aston Martin Cognizant Formula One™ Team to pioneer data-driven racing strategy

NetApp joins Aston Martin Cognizant Formula One™ Team to pioneer data-driven racing strategy

01.03.2021: Cloud-led, data-centric software leader’s partnership ushers in new racing era with data, fuelling continuous performance improvement NetApp (NASDAQ: NTAP), a global, cloud-led, data-centric software company, and Aston Martin Cognizant Formula On

Cloud-led, data-centric software leader’s partnership ushers in new racing era with data, fuelling continuous performance improvement




NetApp (NASDAQ: NTAP), a global, cloud-led, data-centric software company, and Aston Martin Cognizant Formula One™ Team today announce a multi-year partnership as the world-famous car company gears up for its return to Formula One competition.


After more than 60 years away, the British car brand returns to the F1 grid, supported by NetApp, with a new edge: an innovative approach to racing using the power of data.



The partnership with NetApp reinforces Aston Martin Cognizant Formula One™ Team’s commitment to unlocking the very best of cloud by outfitting the racing team with world-class data and cloud services. Broad and ambitious in scope, the partnership will focus on maximising performance both on and off the track.



From trackside to factory to cloud, the data used to inform Aston Martin Cognizant Formula One™ Team’s racing strategies will be available in real time on a global scale. Using NetApp’s data fabric, the team will be able to extract more value from its data to better gauge car performance and address necessary refinements before, during and after each race.


NetApp’s data fabric will also help reduce operational complexities, while ensuring data compliance, security and protection of the team’s intellectual property. By standardising on NetApp across all of its platforms, the British racing team will be able to maximise resource utilisation and remove inefficient data siloes, enabling costly IT investments to be diverted back into car and team development.



James Whitemore, Chief Marketing Officer of NetApp, said:
“We are thrilled to partner with Aston Martin Cognizant Formula One™ Team as it embarks on a highly ambitious data journey in pursuit of greater speed, higher reliability and unmatched efficiency.


By tapping into our 28 years of data-centric innovation, we are proudly supporting the team as it pushes the boundaries of continuous performance improvement beyond the finish line.”




Otmar Szafnauer, CEO & Team Principal, Aston Martin Cognizant Formula One™ Team:
“Formula One teams have always been pioneers in analysing data for a competitive advantage, especially when milliseconds mean the difference between pole position and starting somewhere in the middle of the pack.


The team’s partnership with NetApp, along with title partner Cognizant, represents a new stage in our journey of continuous improvement. We are excited to introduce NetApp as part of the Aston Martin Cognizant Formula One™ Team as we strive to make everything we do faster and smarter.


By empowering our brilliant team of people with NetApp’s industry-leading data solutions, we are ushering in a new era of racing where we can constantly evolve to be a faster, smarter and more exciting team.”





Matt Bishop- photos Aston Martin

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01.03.2021 / MaP

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