The new BMW 5 Series at BMW Welt.

The new BMW 5 Series at BMW Welt.

15.02.2017: An interactive vehicle exhibition and special display on “BMW Films” provide a great visitor

 An interactive vehicle exhibition and special display on “BMW Films” provide a great visitor

Saturday saw the launch of the new BMW 5 Series sedan. At the same time, BMW Welt is devoting an exclusive special exhibition to the world’s most success business sedan.

 Visitors have the opportunity not only to see two models up close but also to experience the new technical features at interactive stations. And film fans have the chance to view the new BMW film “The Escape” and see the actual car used in the film along with several props.

The Escape” – the new BMW film.

In the latest release from BMW Films, “The Escape”, the new BMW 5 Series sedan plays the leading role. Clive Owen, the Hollywood actor and cult driver from “The Hire” films, plays a mysterious hired driver and rising star Dakota Fanning plays Lily, a clone, in an action-packed short featuring thrilling chase sequences and breathtaking stunts.

From now till February 25, visitors to BMW Welt have a unique opportunity to experience the original BMW 5 Series model from the film “The Escape”. Other film props and exclusive insights into the making of the short make this special exhibition a one-off experience – and not just for cineastes.


“The Escape” is an homage to the legendary “The Hire” series of BWM films on its 15th anniversary. A total of eight of those films were made in two series in 2001 and 2002. Each of the films featured Hollywood greats both in front of and behind the camera.

Playing alongside Clive Owen as the hired driver, were stars such as Forest Whitaker, Mickey Rourke, Madonna, Gary Oldman and James Brown. Cult directors including Guy Ritchie, Ang Lee, David Fincher and Ridley Scott took the BMW shorts to Hollywood level, which did not go unnoticed at international film festivals.

 In addition to the Titanium Lion in Cannes, “The Hire” won just about every other award for the creative arts.


The new BMW 5 Series exhibition.

Sporty, elegant and stylish, the seventh generation of the BMW 5 Series sedan had its market launch worldwide in February 2017. An unprecedented array of high-tech features and improved handling make the new BMW 5 sedan an extremely attractive package.

The new BMW 5 Series sets new standards in connectivity and driver assistance, offering BMW customers perfect support in their day-to-day driving. The dynamic nature of this new premium car is also reflected in the exhibition in BMW Welt.


Since the start of February, visitors have been able to inspect the latest generation of the BMW 5 Series sedan in a special display opposite the BMW Welt Lifestyle Shop. Multimedia elements are used to illustrate the innovative key features of the new BMW 5 Series for visitors, including new controls and displays, the digital BMW Connected mobility assistant, and the various diver assistance systems.

Various touch screens provide visitors with a comprehensive insight into the dedication and innovation that has gone into developing this vehicle. One of the three walls focus on the multi-sensual experience. Among other things, visitors can find out about the Ambient Air Package. This package is an optional extra on the new BMW 5 Series.

At the push of a button, the Ambient Air Package fills the interior of the car with a subtle, pleasant fragrance. Visitors can test two of the eight available fragrances at the exhibition. Ambient light creates a relaxed, cozy atmosphere in the interior, underlining the luxurious feel of the vehicle and serving as a functional light source.

A backlit “5” at the exhibition demonstrates the variety of lighting options and the moods they create.


The seventh generation of the BMW 5 Series.

With around 7.9 million vehicles sold by the end of 2016, the BMW 5 range is one of BMW’s core series. The sixth generation alone recorded sales of more than 2.1 million, making it the global leader in the premium segment of the upper mid-range.

The seventh generation of the new BMW 5 Series has now arrived to defend this lead with an impressive array of innovative features. Intelligent voice control, gesture control and a 70 percent larger head-up display in combination with the networked services of BMW Connected, together with features such as on-street parking information and remote 3D view are just some of the many highlights of the new BMW 5 Series sedan.


The new BMW 5 Series sedan will be on show throughout 2017 in the special exhibition. “The Escape” set will be on display only until the end of February. On Monday, February 14, the first customer will drive away their new BMW 5 Series sedan at a BMW Welt handover.


Bernhard Ederer-photos BMW


15.02.2017 / MaP

Weitere Beiträge

SEAT - Science on wheels
Every climatic condition in a single chamber“From the desert heat of the Kalahari to the frigid environment of Lapland. In this room we reproduce every type on climate on Earth” says a technician wearing a white lab coat as he places a dashb weiter >>
Cars learn how to see: Volkswagen and Mobileye create new
 Swarm data paves way for autonomous driving: Volkswagen and Mobileye sign agreement    ‘super navigation data' for autonomous driving    All for one and one for all: Volkswagen fleet is ideal for generating extended navigation data via crowd-sourcing    Revolutionary navi weiter >>
Universal pre-installation for smart accessories and Collection product
 As stylish and practical as the smart itself: new accessories for fortwo and forfourTwo body variants, two transmission variants, four modern combustion engines and, most recently, the smart electric drive with local emission-free drive: smart now offers an unp weiter >>
Alpine: Lightweight, functional and beautiful
Alpine’s legendary agility has always been driven by low weight. In the new Alpine our engineers have applied this principle to the seats, which combine ultra-low weight with excellent lateral support to enable the driver to feel at one with the car.  weiter >>
Porsche joins “Startup Autobahn” innovation platform
Next step in the digital campaign Porsche has become the latest partner of the Startup Autobahn innovation platform in Stuttgart, where newly established companies from around the world are devel weiter >>
Custom 2017 Acura NSX Heading to Auction in Support of MusiCares Foundation®
    Acura returns for fifth year as 'Official Vehicle Partner' of MusiCares®    Proceeds from MusiCares Person of the Year Tribute to Tom Petty auction will benefit musicians and music people in ne weiter >>
SKODA CITIGO mit neuer Frontpartie und aufgewertetem Innenraum
› Neugestaltung: Motorhaube, Kühlergrill, Stoßfänger und Nebelscheinwerfer › Nebelscheinwerfer optional mit Cornering-Funktion ausgestattet› Modifiziertes Design für Kombiinstrumente, neues Leder-Multifunk weiter >>
BMW partners with QMerit to launch new BMW Installation Services
09.02.2017 platform offering convenient charging station install options for BMW i and BMW iPerformance drivers.BMW of North America announces that QMerit will provide BMW i and BMW iPerformance drivers with customized installation of home charging solutions to enable convenient and reliable vehicle charging. weiter >>
Personnel changes in the BMW Group Design team
The BMW Group introduced its new design team under Chief Designer Adrian van Hooydonk. Jozef Kabaň will be responsible for design for the core BMW brand, while Domagoj Dukec will head the design team for BMW i and BMW M vehicles.Jozef Kabaň, 44, from Slovakia, joins the BMW Group design team after holding various positions in the Volkswagen Group. Domagoj Dukec weiter >>
Carlock offers GPS on steroids
Advanced Real Time Car Tracker & Alert System Easily Tracks Your Car In Real Time &  Notifies You Immediately of Suspicious Behavior   weiter >>
Unstoppable Fiat Tipo completes world tour in 133 days
A standard-specification Fiat Tipo has completed an amazing journey of 41,000 km - the same distance as the earth's circumference - in 133 days. The epic road trip took in 22 countries and 122 cities, with journalist Okan Altan in the driving seat.The Fiat Tipo d weiter >>
BMW partners with the Directors Guild of America
... for the 69th Annual Directors Guild Awards.Fresh from its starring role in BMW Films’ “The Escape,” the All-New BMW 5 Series Sedan was featured on the red carpet alongside Hollywood’s biggest stars. weiter >>
L’Opel Corsa, voiture la plus vendue en Belgique en janvier 2017
•    L’Opel Corsa en tête des immatriculations en janvier 2017 avec 1.399 unités•    Part de marché d’Opel en hausse sur le premier mois avec 7,40% sur le marché VP weiter >>
Les pneus Bridgestone dotés de la technologie RFT
...équipement d'origine de la Lexus LS 2017Bridgestone Corporation (Bridgestone) a annoncé que les pneus TURANZA T005 dotés de la technologie RFT seront les pneus d’origine de la Lexus LS 2017. Grâce & weiter >>
New active chassis control tips balance in favour of McLaren second-generation super series
    McLaren Proactive Chassis Control II system monitors dynamic and driver inputs to provide outstanding breadth of handling balance, grip and ride comfort    Drivers will be able to choose Comfort, Sport, or Track chass weiter >>
Neuer Opel Vivaro Sport ab sofort bestellbar
•    Stilvoll: Dynamischer Look trifft Top-Praktikabilität und feines Ambiente•    Interessant: Attraktiver Preis bei umfangreicher SerienausstattungDer Weltpremiere auf der IAA Nutzfahrze weiter >>
Nina Grigoleit übernimmt Kommunikation für Nutzfahrzeugreifen und Guide MICHELIN
Nina Grigoleit übernimmt zum 1. Februar 2017 erneut die Verantwortung als Pressesprecherin Nutzfahrzeugreifen und Guide MICHELIN für Michelin in Deutschland, Österreich und der Schweiz. weiter >>
Greaves 3D Engineering Professional Pit Equipment Insider
Greaves 3D Launches Their Latest Innovation –The Tyre Scraper TS03.The unique and popular Tyre Scraper by Greaves 3D Engineering originally launched in 2015 and has now been redesigned to inc weiter >>
Seminars at the North American Tire & Retread Expo
The conference program for NATRE will be even more robust this year than before. In addition to presentations aimed at commercial and retread dealers as well as passenger/light truck tire weiter >>
The final Rolls-Royce Phantom VII marks the end of an era
... as Rolls-Royce enters its next phaseFrom the creation of ‘New Phantom’ in 1925, every generation of this most fabled name in luxury has served to define its moment, not only in Rolls-Royce’s history weiter >>
McLaren Automotive collaborates on future combustion technology
McLaren Automotive has announced a strategic project to design and develop technology for the next generation of powertrains. Working with a number of partners including BMW Group, the project will develop weiter >>
Honda “Upgrade” Offers Tasty Treats During the Big Game
    “Upgraded” exclusive Tasty recipes served up by Amazon Prime Now, courtesy of the all-new Honda CR-V     “The Upgrade Presented by Honda” features a first-of-its kind collaboration with BuzzFeed&rsquo weiter >>
point S-Gewinnspiel : Über 5000 Teilnehmer wollen YOKOHAMA-Preise
Passend zur kalten Jahreszeit verloste der japanische Reifenhersteller YOKOHAMA gemeinsam mit dem Reifen, weiter >>
GM and Honda to Establish Industry-First Joint Fuel Cell System
.... Manufacturing Operation in MichiganAdvanced fuel cell technology will be applied to each company's future productsPhoto caption:   Toshiaki Mikoshiba, chief operating officer of the North American Regi weiter >>
Mercedes-Benz advances design idiom consistently: "The days of creases are over
The Mercedes-Benz designers have restyled the product range with great success. The upcoming compact class generation marks the dawn of an even more rigorous implementation of the design idiom of "sensual purity". The "Aesthetics A" sculpture provides a first indication. weiter >>
Voluntary safety recall for Porsche two-door sportscars
 – affected customers will be contacted directlyPorsche replaces fastening screws for fuel collection pipesPorsche is inspecting 16,429 vehicles around world in the 911 Carrera, 718 Boxster and 718 Cayman model lines, of which 2,576 are in Germany. On the affected vehicles, it is possible t weiter >>
Mitsubishi Motors to supply 635 Outlander PHEVs to National Police of Ukraine
– Second MMC Shipment Under Green Investment Scheme –Mitsubishi Motors Corporation (MMC) announces that through its local importer and distributor MMC Ukraine*1 MMC is to supply the National Police of Ukraine with 635 units of the Outlander PHEV. These vehicles are to be delivered around July 2017. The supply stems from weiter >>
MICHELIN Pilot Sport 4 S – Rennfeeling für die Straße
Ultra-High-Performance-Reifen für exklusive Supersportmodelle in 42 Varianten erhältlichSchnellere Rundenzeiten, kürzere Bremswege, höhere Laufleistung: Der neue MICHELIN Pilot Sport 4 S für weiter >>
Le Groupe JEC célèbre l'innovation composite au JEC WORLD 2017
Cette année, le salon se tiendra du mardi 14 mars au jeudi 16 mars 2017 au Parc des expositions de Paris Nord Villepinte, et le Groupe JEC dévoile dès aujourd’hui le nom des 13 lauréats des JEC Innovation A weiter >>

© 2001-2017 full copyright