Porsche Digital opens second location in the US

Porsche Digital opens second location in the US

06.08.2019: Porsche subsidiary continues to expand global network Porsche Digital has opened a second site in the US in Atlanta (Georgia) to extend the company’s business portfolio for North America. The team of business experts, designers an

Porsche subsidiary continues to expand global network




Porsche Digital has opened a second site in the US in Atlanta (Georgia) to extend the company’s business portfolio for North America. The team of business experts, designers and software engineers will develop and optimise new digital business models at this location. In addition to the “My Porsche” customer portal, the team is working on a central e-commerce platform as well as digital services.



In Atlanta, Porsche Digital is using the facilities at the Porsche Cars North America head office. The second US-based office is located in San Jose in Silicon Valley. It is planned to increase Porsche Digital team in the US to up to 45 employees during the course of the coming year. The wholly-owned Porsche subsidiary now operates six locations worldwide.



“North America is firstly home to very committed Porsche enthusiasts and secondly a hotspot for technology talents – especially in Atlanta,” explains Stefan Zerweck, Chief Operating Officer of Porsche Digital. “For this reason, it makes sense from a strategic point of view to extend our team in this region and intensify our local activities.”



A global network is an important and sustainable criterion for success in the technology and digitalisation sector in particular. This is the only way to ensure that customer requirements can be met individually and in the best possible way. “The Porsche customer experience must be as outstanding as the vehicle itself. This quality claim is paramount as part of our transformation from a pure sports car manufacturer to a digitally focussed company,” says Klaus Zellmer, President and CEO of Porsche Cars North America.





Porsche Digital: around 120 employees at six sites around the globe




Porsche Digital GmbH was established in spring 2016. The company has now grown to around 120 employees at six locations. In addition to the headquarters in Ludwigsburg and the new office in Atlanta, Porsche Digital operates sites in Berlin, Silicon Valley, Tel Aviv and Shanghai.



“We rise to the challenge of developing products and services for a demanding and digital lifestyle, which is partly not yet defined today,” explains Mattias Ulbrich, CEO of Porsche Digital GmbH. “To achieve this, we need to better understand customer needs and intelligently translate them into an exciting Porsche experience.”



The Porsche subsidiary develops and tests new value creation models and innovative product offerings in close collaboration with all areas of Porsche AG. Porsche Digital is also tasked with worldwide scouting: it identifies new trends, assesses them and secures access to relevant technologies for Porsche at an early stage. For this, Porsche not only relies on the company’s own innovation potential, but also builds on partnerships.





- Tanja Deutschenbaur -photo Porsche

 

Permanent-URL: http://www.automobilsport.com/porsche-digital-second-location-us---195388.html

06.08.2019 / MaP

More News

New Leadership for BMW Group Technology Office in Silicon Valley.
05.08.2019
The BMW Group announced that Lorenz Makeschin has been named Vice President of the BMW Group Technology Office USA, where he will lead several research and development teams working to bring new technological innovation, products, a more >>
Audi combines e-scooter with skateboard
05.08.2019
Audi e-tron Scooter: functionality and style for the last mile        The rider has one hand free, can look around and give hand signals        Production and sales planned for late 2020  more >>
A new Lamborghini Lounge in Porto Cervo
31.07.2019
Automobili Lamborghini officially opens its exclusive lifestyle Lounge in Porto Cervo on Sardinia’s Costa Smeralda for the 2019 summer season. Situated on the Promenade du Port, linked to Porto Vecchio (Old Port) and the num more >>
Porsche quality management: fit for e-mobility and digitalization
31.07.2019
Process and qualification programme adjustedNew technologies require new ways of thinking and working, including in quality management: that’s why, in preparation for its next step into electromobility, Porsche has created an extensive new training programme and adapted its processes. Further drivers are digitalisation and smart mobility: Alongside more >>
A padel legend, a CUPRA Ateca and a challenge
30.07.2019
The master stroke    Fernando Belasteguín, first-ranked world padel champion for 16 straight years and CUPRA ambassador, faces one of the biggest challenges of his career    36 metres high, a 70X50 cm target and a swing executed with pinpoint accuracy    The CUPRA Ateca, the best ally for a fea more >>
Lamborghini Avventura 2019: A Huracán EVO expedition above the Arctic Circle
30.07.2019
....to explore Norway's Lofoten Islands Norway has become the latest destination for Lamborghini Avventura, the series of Lamborghini expeditions organized to discover the most spectacular places and roads in the world. more >>
New Opel Corsa Top in Aerodynamics
29.07.2019
For Lower Emissions and Higher Efficiency    Model of aerodynamics: class-leading drag coefficient of only 0.29    Every detail counts: active aero shutter, smooth underbody, rear roof spoiler&nb more >>
PLAYMOBIL: THE MOVIE – Rex Dasher drives the Porsche Mission E
29.07.2019
Taycan example becomes a secret agent carElectric secret agent car: the Porsche Mission E sports car has a role in the new animated family film from Playmobil. The concept car is the prototype for the first all-electric Porsche, the Taycan, which will be launched in more >>
SEAT Leon has reached the 1 million sold mark since its launch in 2012
29.07.2019
•    Germany, Spain and the UK, the main markets of the Leon•    The third generation changed the recent history of the brand This week the third generation SEAT Leon has achieved the million unit more >>
Holger Gerrmann, new CEO at Porsche Korea
26.07.2019
Personnel change in the sales organisationHolger Gerrmann (49), currently Financial Director at Porsche Lizenz-und Handelsgesellschaft (PLH), will assume the position as CEO of Porsche Korea starting from 16 September 2019. more >>
All new McLaren Paris latest retail location in Europe
25.07.2019
   All new-McLaren Paris announced as the 26th retailer in the McLaren European retail network    French automotive retailer LS Group appointed to launch all-new McLaren Paris dealership    Servicing of McLaren cars to commence at new location from August 1 more >>
Lexus is a Sponsor of the 76th Venice International Film Festival
25.07.2019
For the third consecutive year, Lexus is a sponsor of the Venice International Film Festival – La Biennale di Venezia    Lexus UX Hybrid, the first full hybrid electric compact SUV in the premium segment, among the cars at the Biennale Cinema 2019    Actors, directors, and guests will arrive in about 35 Lexus more >>
BMW Group Plant Spartanburg doubles battery production capacity
25.07.2019
- Investment of around ten million US dollars in production of fourth-generation batteries - Production of new BMW X5 Plug-in Hybrid to begin in August 2019 BMW Group Plant Spartanburg in the US state of South Caroli more >>
SEAT, from hardware to software
24.07.2019
 •    The Software House announced at the Mobile World Congress will be called SEAT:CODE•    New structure led by brand CIO Sebastian Grams, and Carlos Buenosvinos as CTO of the new software centre•    This centre of excellence will be located in Barcelona•    O more >>
One million VW Touaregs: milestone to be celebrated by special model with elegant extras
24.07.2019
The Touareg “ONE Million” model with special Sechura Beige paintwork.    Stylish “ONE Million” model with new special paintwork, perfectly coordinated interior and exclusive details    more >>
Nutrition at the wheel - What kind of food sits well with driving?
24.07.2019
•    Eating right is key when sitting at the wheel for hours•    Driving consumes between 1,000 and 1,350  kilocalories a day•    Pasta, rice, onions and tomatoes do not make good driving companions•    Dehydration is just as dangerous for a driver as being under the more >>
Mercedes-Benz - Best Customer Experience 4.0
18.07.2019
 – Fact sheet including quotes by Britta Seeger: The most important facts on "Best Customer Experience 4.0" of Mercedes-Benz    Mercedes-Benz is developing its global sales network on a co more >>
New importer: Opel strengthens business in Israel
18.07.2019
    Fresh start: Lubinski Group has taken over as importer    Lubinski successfully sells Peugeot, Citroën and DS Automobiles vehicles in Israel    Profitable sales growth outside Europe important pillar of PACE! plan more >>
Groupe Renault and Coscharis Group start partnership to produce and distribute Renault vehicles in Nigeria
18.07.2019
    The Coscharis Group plant will start assembling Renault Logan and Renault Duster and will distribute the cars through their sales network throughout the country starting October 2019.    Groupe Renault is leader in Africa with 18% market share.  more >>
Predictive active suspension in the Audi A8 flagship model
18.07.2019
   Immense spectrum: maximum comfort or outstanding agility        The electromechanical suspension system can actuate each wheel individually        First-class travel experience: intelligently reduced longitudinal and transverse forces more >>
Mitsubishi Motors' New Brand Center "MI-Garden GINZA" to Open in September 2019
17.07.2019
Mitsubishi Motors Corporation (MMC) announces that it will open its new brand center, MI-Garden GINZA (pronounced "My Garden"), to showcase the combination of inspired design, time-tested engineering, and pioneering technologies that the Mitsubishi Motors brand and its brand message "Drive your Ambition" represent.  more >>
The BMW i3 by AC Schnitzer
17.07.2019
- improved aerodynamics and driving dynamics Anyone who wanted to drive an innovative BMW i3 with alternative drive had to do this without sporty accents. This is now changing: the Aachen tuning experts from AC Schnitzer have developed a tuning pr more >>
LIQUI MOLY -Fehlermeldung im Öl
16.07.2019
Durchwachsene Halbjahresbilanz bei LIQUI MOLY –erhebliche Schwierigkeiten durch neue Software Photo: Geschäftsführer Ernst Prost ist wütend wegen der Computerprobleme. more >>
SEAT starts production of a new gearbox
15.07.2019
•    The SEAT Componentes plant is now making the MQ281 transmission•    The maximum annual capacity of the new gearbox totals 450,000 unitsSEAT Componentes, one of the Spanish brand's three production centres more >>
New gearbox generation enables CO2 savings of up to five grammes per kilometre
15.07.2019
MQ281 manual transmission    More efficiency for the volume segment thanks to the new manual gearbox MQ281     Initially installed in the new Passat; other Volkswagen models to follow suit more >>
Ligier Automotive takes back direct control of the distribution of its racing cars in the United Kingdom
15.07.2019
Following the announcement made by United Autosports to run an Oreca chassis in the World Endurance Championship, Ligier Automotive terminates its exclusive distribution agreement in the United Kingdom with United Autosports and takes back direct control of the distribution of its racing cars in this territory. more >>
Reopening of renovated test tracks at the Nardò Technical Center
12.07.2019
Strategic development of the proving ground for future mobility testingAn important milestone dedicated to the vehicle testing of tomorrow: The renovation of the 12.6 kilometer long iconic car circular track and car dynamic platform of the Nardò Technical Center in Apu more >>
Toyota starts Automated Driving testing on urban public roads in Europe
11.07.2019
· Automated vehicle with safety driver will drive in Brussels city centre· Purpose is to study impact of diversity of human behaviour on automated driving systems· Adding European conditions to the car’s understanding, after successful drives in Japan and the US more >>
Autonomous vehicles reach a new milestone thanks to the collaboration between Groupe PSA and VINCI Autoroutes
11.07.2019
•    Groupe PSA and VINCI Autoroutes have tested new autonomous vehicle features in Saint-Arnoult-en-Yvelines (France), following on from the trial carried out in July 2017, which led to the crossing of a tollgate in full autonomous mode for the firs more >>
SEAT and Grupo Sesé link up via drone
11.07.2019
•    For the first time in Spain, two companies launch a parts delivery service using drones•    The drones will guarantee just in time delivery of parts in only 15 minutes•    This innovation will increase efficiency and flexibility at the Martorell plant more >>
#THE1challenge: The new BMW 1 Series gets people moving on TikTok.
10.07.2019
The new BMW 1 Series is getting people moving – not just on the road but online, too. BMW is extending its current campaign for the new model in the premium compact segment with the addition of a challenge on the intern more >>
SEAT updates its range, from the Tarraco to the Mii
09.07.2019
•    SEAT is making enhancements to its range of vehicles to improve the  attractiveness and usability of its range•    The updates will add new convenience features, safety technologies, a wider choice of trims and fresh colour options  more >>
FCA What's Behind -Balocco Proving Ground
05.07.2019
•    This series visits the iconic FCA proving ground in Balocco (Italy), which operates 24 hours a day with 200,000 hours of tests conducted every year.•    The activities and facilities enable simulation of ten years of a vehicle's life in just five months of testing to ensure the highest standards of quality, safety, rel more >>
Volkswagen Passenger Cars strengthens IT competence worldwide
04.07.2019
Dedicated IT organization at brand for tailor-made digitalization     Abdallah Shanti takes lead The Volkswagen Passenger Cars brand is laying the groundwork for efficient and tailor-made digitalization within the company going forward with a new IT organization. Abdallah Shanti has been name more >>
PSA Retail opens two Opel points of sale in Cologne
04.07.2019
.... a German first, as part of a wider European strategyPSA Retail, the distribution subsidiary of Groupe PSA, is opening one new Opel site in Cologne today, namely at Raderberggürtel, and will open a second outlet on the Widdersdorfer Strasse. more >>
TOYOTA GAZOO Racing to Commence Sales of GR Supra GT4 in 2020
04.07.2019
-  Promoting ever-better cars through customer motorsportsTOYOTA GAZOO Racing confirmed today that it will launch the GR Supra GT4, a race car for customer teams*1, in 2020. The announcement comes in response to growing customer expectations worldwide following the unveiling of the GR Supra GT4 Concept at the Geneva International Motor Show in more >>
A temperature difference of 100 degrees
02.07.2019
   Snow and sand, two different terrains with a common requirement of thinking ahead to drive on them correctly    Driving asistants are key to adapt to the different situations    Tyres, gear selection and braking are where the similarities end more >>
Automobili Lamborghini inaugurates its new paint shop in Sant’Agata Bolognese
02.07.2019
•    Paint shop for the Urus Super SUV offering a high level of color personalization •    Plant featuring innovative technologies inspired by the concepts of Factory 4.0•    The first plant in the world to use an artificial intelligence system applied to the painting process•   more >>
Comprehensive changes at Volkswagen Human Resources
02.07.2019
Several new leadership appointments     Board Member for Human Resources Kilian: “We are focusing on interchange and collaboration between sites and companies” The HR division at the Volkswagen brand is making new leadership appointments in human resources at several sites and companies this summer. In a more >>

2001-2019 automobilsport.com full copyright