DTM signs cooperation with rights distributor IMG

DTM signs cooperation with rights distributor IMG

21.03.2018: • New partner for DTM’s international TV distribution • ITR and IMG agree upon two-year deal

•    New partner for DTM’s international TV distribution

•    ITR and IMG agree upon two-year deal

•    IMG is the leading distributor of sports and entertainment formats

DTM umbrella organisation ITR succeeded in finding International Management Group (IMG) as new partner for the international distribution of the series’ TV rights. As a start, the cooperation with the globally active company has been signed for two years.

It is an important step for the expansion of the series’ professional commercialisation as well as its increased international distribution. Germany, Austria and Switzerland, however, are excluded from this agreement.

“We are very happy to have found a partner in IMG, the world’s biggest independent rights distributer in live-sports coverage, to establish DTM on a broader international stage. With IMG’s expertise we are looking to develop the show and entertainment formats for DTM events,” says Achim Kostron, General Manager of ITR GmbH.

“The DTM is one of the most popular international touring car series with a big following of motorsports fans from around the world and featuring Germany’s three premium car brands Audi, BMW and Mercedes-Benz,” says Christian Salomon, SVP, Managing Director IMG Germany, Austria & Switzerland.

“We are excited about growing awareness of the series, including through our existing motorsports business, as well as ensuring as wide a viewership as possible across all broadcast platforms

IMG is active in more than 30 countries and organises hundreds of live events and brand-entertainment experiences per year. The group that was founded by Mark McCormack in Cleveland, Ohio (USA), is a leading and independent producer and distributor of sports and entertainment content.

IMG specialises in particular as rights distributor for the National Football League (NFL), the NASCAR Series and the Olympics – as well as the secondary distribution of the German ‘Fußball-Bundesliga’. Motorsport is an inherent of the comprehensive IMG sports portfolio.



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21.03.2018 / MaP

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