Michelin invests in American motorsport

Michelin invests in American motorsport

31.10.2018: Am sure if you are reading this then you are quite familiar with Michelin Man. Well, how about Michelin tyres? The brand name has become very popular not because it has been running since 1891 but since




Am sure if you are reading this then you are quite familiar with Michelin Man. Well, how about Michelin tyres? The brand name has become very popular not because it has been running since 1891 but since it comes with safety and excellence.



It doesn’t matter whether you love playing online games with a codigo de bonus, we are sure you love following American motorsport.




All About Why Michelin’s Investment in American Motorsport is an Important One

 

Over the years Michelin has seen the potential of American motorsport. It has invested billions of dollars in manufacturing capacity and infrasture. For instance, since 2011-2016 the company had invested $3.1 billion in support of sustainable strategies.



Michelin has hugely invested in North America, Canada and Mexico. There are over 23,000 people who have secured jobs with the brand. There are 16 major manufacturing sites in the United States. The country makes up the biggest population of people who have been employed by Michelin. They are about 18,000.



Currently, the biggest investment which Michelin has gone to undertake is IMSA. This is short for the International Motor Sports Association. It is the premier sports sanctioning body in North America. It was started way back in 1969 by John Bishop, his wife Peggy and Bill France. Snr of NASCAR.



IMSA might not be the most well-known motorsports series in the US but it is the top level car racing series in America. This happened way back in 2012 when Grand-Am Road Racing and the American Le Mans Series merged. It has been growing tremendously over the years.



The growth of IMSA is the potential which Michelin saw and decided to invest in it. The investment by Michelin was seen as the best move to help the IMSA grow in terms of technological advancement and demography.



Michelin is known for its need for sustainable mobility, designs and manufacture for every type of vehicle.  This will be a game changer for IMSA although even Michelin is set to benefit in the partnership.



Michelin is already popular among the masses, but it wants to grow its audience in North America. IMSA provides the perfect platform for it to showcase how it operates on the track. Moreover, it will give fans a chance to experience brand activation.





According to Michelin representatives, the brand is willing to go all in. This means that it will spend a huge amount of their disposable income on high-value goods. IMSA will serve as a marketing platform for the brand. It will be a development platform for their B2C sales.



 Michelin will not only invest in the track but they have gone further to start an influencer program. It started last year. The program is based on a holistic approach and is broken down into two categories horizon and vertical influencers. These are individuals who can share the stories of the brand and the series.



Are you excited about this move too? Do let us know what you feel in the comments below.

 

 

 

RM -  photo IMSA

Permanent-URL: http://www.automobilsport.com/michelin-invest-american-motorsport---182899.html

31.10.2018 / MaP

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