RADICAL announces MDH Watches as official timepiece partner

RADICAL announces MDH Watches as official timepiece partner

10.07.2019: Radical Sportscars has coincided the launch of the new Rapture road-legal track car by also announcing its first Official Timepiece Partner in MHD Watches. AUTOMOTIVE INSPIRED WATCHES BY AN AUTOMOTIVE DESIGNER


Radical Sportscars has coincided the launch of the new Rapture road-legal track car by also announcing its first Official Timepiece Partner in MHD Watches.



AUTOMOTIVE INSPIRED WATCHES BY AN AUTOMOTIVE DESIGNER



MHD watches produce limited edition motoring watches, using automotive design techniques & engineering cues. All MHD Watches are designed in The UK by Automotive Designer Matthew Humphries, who is best known for designing cars such as the stunning Morgan Aeromax..



MHD Watches will supply the MHD AGT steel edition watch with special edition carbon fibre style rally straps for the first 10 owners to commit to build slots of the Rapture. The AGT exoskeleton chassis design reflects the precision engineering of the Rapture’s powertrain and chassis, and the carbon-weave strap mirror’s the Rapture’s seats and interior trimming.



Very few watches can claim to have been designed by a car designer. Most automotive tie-ins come from a brand association and that’s about as far as it goes, but to actually have the same pen designing a watch that designed a car is rare.




Enter the talent of Matthew Humphries, the gifted young designer who, at the age of 21, became Head of Design at the Morgan Motor Company. After leaving Morgan, Matthew set up his own Automotive design consultancy (MHD) before combining his love of design with his passion for watches with the inception of MHD Watches in 2014.



MHD Watches will support Radical’s championship activity at a number of SR1 Cup and Challenge rounds in 2019 and through into 2020, allowing drivers and fans to handle and find out more about this passionately British-designed product range. Radical’s 2019 Championship Winners will also each receive a special MHD Watch at the annual Radical Championship Awards Dinner, this year held at the Belfy Golf & Country Club.



Radical Sportscars Marketing Manager, Will Brown said: “Radical prides itself on the quality and innovation of its engineering and design, and in MHD we have found a timepiece partner that shares these values. Their passion for watchmaking is evident with some beautiful detailing that sets these watches apart from the crowd – I’m sure any discerning Radical driver would want to be seen wearing an MHD Watch.”



MHD Watches founder, Matthew Humphries said: “We believe that Radical Sportscars’ design and engineering-led ethos is a perfect fit with MHD. Becoming the Official Timepiece Partner for Radical allows the opportunity to influence watch design like no other brand and produce truly automotive timepieces.  I am already looking forward to sketching out our next timepiece with Radical Sportscars at the forefront of my mind.”



MHD Watches are available to purchase direct from MHD via the online store on the button link below.
 
 

 
 

 
 
 
Will Brown- photo Radical, MDH


Permanent-URL: http://www.automobilsport.com/radical-mdh-watches-timepiece-partner---193864.html

10.07.2019 / MaP

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