WE, THE RIDERS: One movement for everyone

WE, THE RIDERS: One movement for everyone

07.10.2019: Limitless. Global. Unified. WTR is a community for ALL riders. The Fédération Internationale de Motocyclisme (FIM) today announced its branding re-release for the We, The Riders (WTR) campaign. Both on and off the roads, all riders are equal

Limitless. Global. Unified. WTR is a community for ALL riders.
 



The Fédération Internationale de Motocyclisme (FIM) today announced its branding re-release for the We, The Riders (WTR) campaign. Both on and off the roads, all riders are equal, and there is strength in their beautiful diversity; this is the core vision of the rebranded We, The Riders campaign that is being launched today through the release of their promotional video.



WTR stands ready to deliver an unmatched community experience and aims to unify the global population of motorcycling enthusiasts, providing them with a central social media hub.
 


Anyone can be passionate about motorcycling, anyone can learn to ride, and anyone can be a rider. Diversity is one of the fundamental, underpinning features of riding, and this historic movement will bring an unprecedented sense of closeness and community into the motorcycling world.
 


“Motorcycling is a global sport, pastime and passion, and it deserves an authentic, global movement that brings everyone together. Across all levels of performance, from all nations and across all differences, motorcycling has the capacity to unify people, and that is exactly what We, The Riders, is going to facilitate.” explained Jorge Viegas, FIM President.




The aim of the WTR campaign is to create a global movement for a safer, more sustainable, more exciting and more unified riding experience, free from discrimination and full of diversity. The movement was founded on four pillars, all given equal weight:



● Safety:
education drives change, and the WTR movement will provide both online education and downloadable guides, as well as develop the reach of influential safety Ambassadors who are to be tasked with promoting rider safety across all aspects of motorcycling.



● Sustainability:
diffusing news and information on eco-friendly motorcycling research, reporting on all concrete FIM actions for sustainability, and showcasing members’ innovative sustainability solutions are a vital part of the movement in today’s world.



● Leisure:
riding is a way of life which goes beyond the passion of motorsports, and WTR brings attention to the underrepresented aspect of riding for leisure. Motorcycling also represents a large part of personal transportation in every day life. All riders are unified by the WTR campaign.



● Equality:
showcasing the diversity of the WTR community and ensuring all riders are represented in our campaign materials. From gender, origin and (dis)ability to the more niche areas of motorcycling, WTR is for everyone.
 


Watch the promotional video on the designated YouTube channel!


 

 
Isabelle Larivière - photo FIM

Permanent-URL: http://www.automobilsport.com/we-the-riders-movement-for-everyone-fim---198709.html

07.10.2019 / MaP

More News

Argentina welcomes relentless World Superbike tussle
07.10.2019
#ARGWorldSBK:  Penultimate Tango!After a ferocious debut in South America last season in Argentina, the 2019 MOTUL FIM Superbike World Championship goes back for more as the Circuito San Juan Villicum awaits. The tight and technical layout offers clo more >>
World Supersport reaches tipping point in Argentina
07.10.2019
With the title on the line, who can achieve gold in the Land of Silver?  #ARGWorldSBK: Penultimate Tango The 2019 FIM Supersport World Championship has already seen twists and turns at every opportunity. The Motul Argentinean more >>
Women’s Motocross of European Nations in Gdansk, Poland
07.10.2019
In the WMX opening race of the day, it was Nancy van de Ven of Team Netherlands taking the holeshot, closely followed by Team Germany’s Larissa Papenmeier, who briefly made a move into the lead, before van de Ven quickly responded with a pass back on the German rider.  more >>
Motocross of European Nations 85cc at Gdansk, Poland
07.10.2019
In the first EMX85 race it was Team Germany’s Maximilian Werner with a flying start followed by Team Denmark’s Mads Fredsoe and Team Lithuania’s Ugnius Liulys. Mads Fredsoe made a quick move into the lead, with his team-mate Lucas Bruhn no more >>
Motocross of European Nations 125/250cc in Gdansk, Poland
07.10.2019
In the opening combined 125cc/250cc race, it was Team France’s Thibault Benistant who took the holeshot, followed by Team Italy’s Morgan Lesiardo and his team-mate Andrea Roncoli.  Meanwhile, yesterday’s qualifying heat winner, Mikkel Haarup was just outside the top five. more >>
Josep Garcia wins BR2 Enduro Solsona, Spain
06.10.2019
Rnd 7, World Enduro Super Series – BR2 Enduro Solsona, SpainRed Bull KTM Factory Racing’s Josep Garcia has won the seventh round of the 2019 World Enduro Super Series, topping both full days of competition to more >>
Marquez pots the #8ball with incredible last corner win in Thailand
06.10.2019
Thailand Grand Prix MotoGP 2019   Round 15Marc Marquez was crowned the 2019 MotoGP World Champion in the only way he knows how: with a thrilling race win delivered at the final corner.A full h more >>
Marc Marquez BIOGRAPHY: From Cervera to potting the #8ball – the career of Marc Marquez
06.10.2019
First steps (1993-2000)On 17 February 1993, a future champion was born in Lleida, Spain. Marc has always lived in Cervera, a small town where he resides with his parents and brother Alex.At age 4, Marc asked for a motorbike f more >>
Sensational podium number five for Quartararo at Thailand GP
06.10.2019
Fabio Quartararo has taken a sensational fifth podium finish of his rookie MotoGP season for PETRONAS Yamaha Sepang Racing Team at the Thailand Grand Prix, finishing a mere 0.171 secs behind 2019 World Champion Marc Marquez. Team-mate Franco Morbidelli also enjoyed a strong result at the Buriram International Circuit, finishing just one place off his best-ever in sixth. more >>
Maverick Vinales Bags 3rd-Place Podium Result in Buriram Race
06.10.2019
2019 MotoGP Thailand - BuriramChang International CircuitMonster Energy Yamaha MotoGP's Maverick Viñales secured third place on the podium, his sixth podium and fourth bronze trophy of the season. Rossi was strong in the ea more >>
Takaaki Nakagami achieves top 10 target in Thailand
06.10.2019
Thailand Grand PrixTakaaki Nakagami claimed another top-10 finish at the Grand Prix of Thailand on Sunday as Honda colleague Marc Marquez secured his sixth MotoGP World Championship title. LCR Honda IDEMITSU rider Nakagami battled hard to more >>
Cal Crutchlow claims points finish in Thailand
06.10.2019
Thailand Grand PrixCal Crutchlow fought back to claim a points finish at the Grand Prix of Thailand as Honda colleague Marc Marquez wrapped up the MotoGP World Championship with his ninth victory of the season on Sunday. LCR Honda CASTROL more >>
Pol Espargaro toughs out Thailand Grand-Prix to finish 13th
06.10.2019
MotoGP 2019 Round 15 of 19, Chang International Circuit (THA) - RACEThe PTT Thailand Grand Prix saw Pol Espargaro endure a demanding 26 laps with a freshly operated left wrist to take a creditable 13th position more >>
Rider, Team and constructor standings after Thailand Grand Prix
06.10.2019
MOTOGP ThailandBuriram, Chan International CircuitSunday, October 6th  2019        Rider Standings1    MARQUEZ Marc     93  more >>
Marquez pots the #8ball – Marc Marquez crowned 2019 MotoGP World Champion
06.10.2019
With a glorious victory at the Thai Grand Prix, Marc Marquez claims his sixth MotoGP World Championship title, the eighth of his 12-year World Championship career.In one of his most consistent seasons to date, Marquez sealed the 2019 MotoGP World Championship with 325 points and four races still remaining. The combination of the Repsol Honda Team RC213V and Ma more >>
MotoGP Thailand Grand-Prix Race classification - Marc Marquez takes victory
06.10.2019
PTT THAILAND GRAND-PRIXBuriram, Chang International CircuitSunday, October 6th 20191    25    93    Marc MARQUEZ    SPA    Repsol Honda Team& more >>
Moto2 Thailand Grand-Prix Race classification - Luca Marini's victory
06.10.2019
PTT THAILAND GRAND-PRIXBuriram, Chang International CircuitSunday, October 6th 20191    25    10    Luca MARINI    ITA    SKY Racing Team VR46  more >>
Moto3 Thailand Grand-Prix Race classification - Arenas takes victory
06.10.2019
PTT THAILAND GRAND-PRIXBuriram, Chang International CircuitSunday, October 6th 20191    25    75    Albert ARENAS    SPA    Gaviota Angel Nieto T more >>
Team Italy and Team Germany top the charts in the MXOEN and WMXOEN qualifying races
05.10.2019
The Motocross of European Nations saw the qualifying races today for the men’s and the women’s category at the Gdansk circuit, here in Poland. While most of the day was cold and cloudy, the sun made an appearance just in time for the start of the qualifying heats.De more >>
Monster Energy Yamaha Take First and Third Row in Thai Qualifying
05.10.2019
2019 MotoGP Thailand - Chang International Circuit, BuriramSaturday, October 5th  2019Monster Energy Yamaha MotoGP‘s Maverick Viñales and Valentino Rossi were both pushing 100 per cent today during Q2 at the Chang International Circuit, but it resulted in different outcomes. Maverick Viñales used a two-stop tactic to more >>
Phenomenal Fabio Quartararo takes fourth pole position at Thailand GP
05.10.2019
Rookie sensation Fabio Quartararo has delivered yet another phenomenal performance for PETRONAS Yamaha Sepang Racing Team at the Thailand Grand Prix, securing the fourth pole position of his debut season. Team-mate Franco Morbidelli also had an excellent day at the Buriram International Circuit, finishing just behind Quartararo in fourth. more >>
Marc Marquez to launch title challenge from Buriram front row
05.10.2019
Thailand Grand Prix MotoGP 2019   Round 15 Saturday, October 5th  2019The Repsol Honda Team kept their cool after a wet and wild start to Saturday in Thailand, Marquez securing a front row start despite more >>
Fifth row for Nakagami in Thailand
05.10.2019
Thailand GP QualifyingSaturday, October 5th  2019 Takaaki Nakagami will start the Grand Prix of Thailand from the fifth row of the grid after heavy rain complicated matters during Saturday’s acti more >>
Crutchlow staying positive ahead of Thailand GP
05.10.2019
Thailand GP QualifyingSaturday, October 5th 2019Cal Crutchlow endured a frustrating day of qualifying for the Grand Prix of Thailand and will now start Sunday’s race from 13th on the grid. The LCR Honda CASTROL rider – who is sporting the sponsor’s green colour on his faring this weekend – could not progress from Q1 as more >>
Moto2 Thailand Grand-Prix Qualifying classification -Alex Marquez on pole
05.10.2019
PTT THAILAND GRAND-PRIXBuriram, Chang International CircuitSaturday, October 5th 2019Qualifying 21    73    Alex MAR more >>
MotoGP Thailand Grand-Prix Qualifying classification - Quartararo takes pole
05.10.2019
PTT THAILAND GRAND-PRIXBuriram, Chang International CircuitSaturday, October 5th 2019Qualifying 21    20    Fabio QUARTARARO   more >>
Moto3 Thailand Grand-Prix Qualifying classification - Celestino Vietti on pole
05.10.2019
PTT THAILAND GRAND-PRIXBuriram, Chang International CircuitSaturday, October 5th 2019Qualifying 21    13    Celestino VIET more >>
MotoGP Thailand Grand-Prix Free Practice 4 classification - Quartararo on top
05.10.2019
PTT THAILAND GRAND-PRIXBuriram, Chang International CircuitSaturday, October 5th 20191    20    Fabio QUARTARARO    FRA    Petronas Yamaha SRT   more >>
MotoGP Thailand Grand-Prix Free Practice 3 classification - Dovizioso best
05.10.2019
PTT THAILAND GRAND-PRIXBuriram, Chang International CircuitSaturday, October 5th 20191    4    Andrea DOVIZIOSO    ITA    Ducati Team    Ducati   more >>
Moto2 Thailand Grand-Prix Free Practice 3 classification - Nicolo Bulega on top
05.10.2019
PTT THAILAND GRAND-PRIXBuriram, Chang International CircuitSaturday, October 5th 20191    11    Nicolo BULEGA    ITA    SKY Racing Team VR46    more >>
Moto3 Thailand Grand-Prix Free Practice 3 classification - Ai Ogura on top
05.10.2019
PTT THAILAND GRAND-PRIXBuriram, Chang International CircuitSaturday, October 5th 20191    79    Ai OGURA    JPN    Honda Team Asia    Honda&n more >>
Gdansk is ready for action as Europe's best riders gather for Motocross of European Nations
05.10.2019
This weekend, October 5th and 6th, riders from all over Europe and even from the world, will gather in Gdansk, Poland for the 2019 edition of the Motocross of European Nations. Located in the north of Poland, Gdansk has a rich history that dates back all the way more >>
Monster Energy Yamaha MotoGP Mean Business in Buriram Friday FP Sessions
04.10.2019
2019 MotoGP Thailand Chang International Circuit, BuriramMonster Energy Yamaha MotoGP‘s Maverick Viñales and Valentino Rossi weren‘t shy to get themselves in the mix today at the Chang International Circuit as more >>
Super start for Quartararo and Morbidelli at Thailand GP
04.10.2019
PETRONAS Yamaha Sepang Racing Team duo Fabio Quartararo and Franco Morbidelli got their Thailand Grand Prix weekend off to a super start, ending the opening day of practice in hot conditions at the Buriram International Circuit in first and third respectively. more >>
Marquez shakes off crash to challenge for top spot on Friday in Thailand
04.10.2019
Thailand Grand Prix MotoGP 2019   Round 15 An unfazed Marc Marquez recovered from his biggest crash of the year to challenge for the top spot while teammate Jorge Lorenzo made constant improvements around Buriram. more >>
Takaaki Nakagami eyes improvement in Thailand
04.10.2019
Thailand GP PracticeChang International Circuit BuriramFriday,October 4th 2019Free practice for the Grand Prix of Thailand got underway on Friday in sweltering conditions at the Chang International Circuit. LCR more >>
Cal Crutchlow aiming to close the gap in Thailand
04.10.2019
Thailand GP PracticeChang International Circuit BuriramFriday,October 4th 2019 The 2019 flyaway races got off to a hot and humid start on Friday as free practice for the Grand Prix of Thailand commenced more >>
Moto2 Thailand Grand-Prix Free Practice 2 classification - Luca Marini on top
04.10.2019
PTT THAILAND GRAND-PRIXBuriram, Chang International CircuitFriday, October 4th 20191    10    Luca MARINI    ITA    SKY Racing Team VR46    Kalex &nbs more >>
MotoGP Thailand Grand-Prix Free Practice 2 classification - Quartararo best
04.10.2019
PTT THAILAND GRAND-PRIXBuriram, Chang International CircuitFriday, October 4th 20191    20    Fabio QUARTARARO    FRA    Petronas Yamaha SRT  & more >>

Kategorien

STROOSSEN ENGLEN ASBL www.stroossenenglen.lu

Jobs Around the World

2001-2019 automobilsport.com full copyright