Eurosport concludes long-term rights agreement with the Bennetts British Superbike Championship

Eurosport concludes long-term rights agreement with the Bennetts British Superbike Championship

10.06.2020: New 7-year agreement from 2021: Eurosport extends its exclusive LIVE coverage of the Bennetts British Superbike Championship Eurosport President Andrew Georgiou: "The long-term partnership with MSVR will enable us to continue to inspire the motorcycle sp

New 7-year agreement from 2021: Eurosport extends its exclusive LIVE coverage of the Bennetts British Superbike Championship




Eurosport President Andrew Georgiou: "The long-term partnership with MSVR will enable us to continue to inspire the motorcycle sports community with exciting racing".

 



Eurosport has extended its long-standing media partnership with racing promoter and rights holder MotorSport Vision Racing (MSVR) for another seven years to broadcast the Bennetts British Superbike Championship.



Eurosport will continue to broadcast the British Superbike exclusively on its channels and in the Eurosport App in 54 territories and countries across Europe and in the Asia-Pacific, Middle East and North Africa regions. This will allow millions of Superbike fans around the world to experience thrilling races throughout the season.



Following partnerships with some of the world's biggest motorsport series - including WTCR - World Touring Car Cup (via Eurosport Events), FIM World Superbike Championship, MotoAmerica Superbike Championship, Formula E and Le Mans 24 Hours - the agreement with MSVR underlines Discovery's focus and long-term investment in sports-specific verticals and streaming services. With the MotoTrend app, Discovery has a direct-to-consumer platform for motorsport fans in numerous markets with a wide selection of automobile series and exclusive content.



Andrew Georgiou, President of Eurosport and Global Sports Rights, said: "With the rights extension of the British Superbike Championship in the key Eurosport markets, Discovery once again underlines its exceptional ability to combine unrivalled sports expertise and global distribution, including cross-platform live production and an infrastructure for advertisers to create a valuable offering for motorsport fans around the world through a unique partnership".



"The long-term partnership with MSVR allows us to continue to engage the motorcycle sports community with exciting racing and a tailored offering - in the same way that Discovery does in cycling with its world-class coverage and cooperation with GCN, and in golf with GOLFTV."



Stuart Higgs, MotorSport Vision Racing Series Director, said: "Confirming this agreement in the very turbulent times we are all experiencing as a result of the COVID 19 pandemic is a tremendous vote of confidence in the BSB Championship and confirms it as one of the most recognised and popular motorsport series in the world".



"Eurosport has been with us since day one of the recent era of the championship, and with the channel as part of the major Discovery group with access to its many platforms, we can further expand our audience both in the UK and internationally".



The British Superbike Championship, one of the most spectacular motorcycling series, features some of the world's greatest young talents. The series has also played a key role in the motorsport careers of Superbike World Champions Troy Bayliss, Neil Hodgson and James Toseland.



Eurosport first broadcast the British Superbike Championship in 2008. The Bennetts British Superbikes Championship 2020 season opener is tentatively scheduled for August 7-9 at the famous Donington Park circuit.
 



Dominic Mackevicius  translated deepl  photo Discovery



Permanent-URL: http://www.automobilsport.com/eurosport-rights-agreement-bennetts-british-superbike-live-coverage---207617.html

10.06.2020 / MaP

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