Thrilling action worldwide: DTM increases international TV reach by 25 percent

Thrilling action worldwide: DTM increases international TV reach by 25 percent

29.09.2020: • International: DTM broadcasts live in over 30 countries • National: with TV partner SAT.1 into the DTM’s next era from the 2021 season Live broadcasts in over 30 countries worldwide, an increase of the technical television reach by around 25 p

•    International: DTM broadcasts live in over 30 countries

•    National: with TV partner SAT.1 into the DTM’s next era from the 2021 season

Live broadcasts in over 30 countries worldwide, an increase of the technical television reach by around 25 percent: the DTM remains Europe’s most successful motorsport export by far. Meanwhile, the internationally renowned race series can not only refer to a significantly enhanced worldwide distribution, but also to an enormous national interest.

The DTM will consequently continue the path it successfully entered in the past years with tailor-made content for various channels and markets. In 2021, the tradition-honored series will be continued with GT-based regulations and, with series’ boss Gerard Berger at the helm, will already be entering its eighth major technical era since 1984.

In the process, the co-operation with private German TV station SAT.1 beyond the current season is a significant element for the DTM platform in 2021 as well. With market shares of up to eight percent and more in the age group between 14 and 49 years, relevant for publicity, SAT.1 again is showing a good development in the 2020 season.

Tailor-made TV product for different markets, successful international marketing

The basis for successful international marketing is a product of video content that is extremely action-packed, whilst highly professional and adaptable to the target markets at the same time. At every race weekend, over five hours of live coverage are produced that can be watched in over 30 countries, for instance on CBS Sports Network in the United States, BT Sport in Great Britain, Ziggo Sport in The Netherlands, SuperSport in South Africa, J-Sports in Japan, Elevensports in Belgium and Poland, SportTV in Portugal or beIN in Asia and Australia.

In total, DTM action can be watched on five continents: next to Europe also in North America, Africa, Asia and Australia. In the process, requirements from the various programme formats can be catered for individually and customer-specific content is made available worldwide by means of a so-called ‘content hub’, ranging from extensive features to brief news items. Additionally, a 52-minute English language highlight magazine is available after every race weekend.

Be it on the screen or on the smartphone, the DTM can be watched all over the world. Either through the numerous TV partners or by means of the series’ own streaming platform DTM Grid ( All free practice and qualifying sessions as well as the races, extensive pre-race coverage, and the most relevant post-race quotes are available at DTM Grid. Moreover, full coverage of all the race series on the DTM support package can also be found on the streaming platform.

Final stage of the season with three rounds

Currently, three of the nine season rounds, each with two races, are still to run in the highly compact season that got underway in early August. In October, the DTM is heading to Zolder in Belgium for another double-header, with the seventh and eighth round of the season to be held at the former Grand Prix circuit on back-to-back weekends (9-11 October and 16-18 October). For the DTM, this is a venue with history as the series’ inaugural race was held there back in 1984. The races at Hockenheim (6-8 November) serve as the finale of the 2020 DTM season.

» Quotes

“The development of the DTM TV ratings remains very pleasant. The highly exciting race at the Nürburgring on the penultimate Saturday attracted a new best market share at an average of 8.2 percent in the young target group of the 14 to 49-year-olds. We would love to see it continue like this. Already now, we are looking forward to the new season 2021."

Alexander Rösner, head of sport, ‘ran’

“After almost 40 years, charisma of the DTM remains invariably huge. The DTM stands for wheel-to-wheel duels at the highest driving and technical level. The TV product that can be considered as state-of-the-art reflects this, too. The huge global interest in the broadcasting rights and the continuously increasing reach confirm the quality of our work. SAT.1 is playing a special role in the live coverage as a strong, committed TV partner for the German-speaking countries. It is a good thing that the DTM is continuing, just like the contract with SAT.1 and that SAT.1 will also be broadcasting the DTM in 2021 as a result."

Marcel Mohaupt, managing director, ITR GmbH

“In the past two years, we have consequently developed TV production to become a content hub. We are producing tailor-made formats for licensees, various channels, platforms and users. The so-called ‘customized content’ includes the ready-to-air TV broadcast signal for the live coverage just like highlights, interviews, news edits, and stories up to in-race clips, distributed live during the sessions within seconds."

Oliver Simon, director TV & streaming, ITR GmbH

» The DTM’s technical evolution

1984–1987 – Starting up – DTM 1.0: “classless society”
1988–1992 – Works teams’ arrival – DTM 2.0: “The manufacturers are coming”
1993–1996 – DTM goes international – DTM 3.0: a high-tech era
2000–2003 – Comeback – DTM 4.0: 4 litre V8, coupés
2004–2011 – Saloon power – DTM 5.0: 4-door saloon cars
2012–2018 – Return of the coupés – DTM 6.0: standard parts, coupés
2019–2020 – Class 1 – DTM 7.0: the turbo era
from 2021 – Gran Turismo with extras – DTM 8.0: GT-based


ITR GmbH.- photo DTM


29.09.2020 / MaP

More News

A strong comeback: Nico Müller unwaveringly on title course after Nürburgring win
•    Nico Müller with a dominant win at Nürburgring sprint circuit•    Audi beyond reach in the lead of the manufacturers’ standings•    Sheldon van der Linde best-placed BMW driver in fourth more >>
DTM Nürburgring race 2 classification - Nico Müller did it again
DTM Nürburgring SprintSunday, September 20th 20201    Nico Müller    LAP 41         1:23.166    42.689    20.535    19.942&n more >>
DTM Nürburgring Sprint qualifying 2 classification - Robin Frijns again on pole
DTM Nürburgring SprintSunday, September 20th 20201    Robin Frijns            1:19.117    12    IN PIT more >>
Nerve-wrecking: Robin Frijns wins DTM thriller at the Nürburgring
•    Turbulent race with three safety car interventions•    Frijns with a rocket start, drama for Nico Müller•    Five Audis and five BMWs in the top tenSpectators during the sixt more >>
DTM: Future of the platform secured
•    Traditional race series will be continued•    New technical regulations for 2021 season•    Audi and BMW support Gerhard Berger in repositioningThe lights turned to green: Audi and BMW are supporting Gerhard Berger in his plans to reposition the DTM. After constructi more >>
DTM Nürburgring Sprint race 1 classification - Victory for Robin Frijns
DTM Nürburgring SprintSaturday, September 19th 2020 01    Frijns Robin    Netherlands    Robin FrijnsAudi Sport Team Abt Sportsline  &n more >>
DTM Nürburgring Sprint qualifying 1 classification - Rene Rast on pole
DTM Nürburgring SprintSaturday, September 19th 202001    Rast René    Deutschland    René RastAudi Sport Team Rosberg            1:19.472& more >>
Suspense at the Nürburgring: DTM with sprint circuit, reduced points‘ gap and spectators
•    Again with spectators: sixth season round from 18-20 September•    After Frijns’s second win: three-way battle for the title heats up•    Compact motorsport action: DTM at the 3.6 kilometres long sprint circuit more >>
Spectators to be admitted for second DTM spectacular at Nürburgring as well
DTM at the Nürburgring: in front of spectators again•    Once again: grandstand tickets only available in limited quantity•    As of now: one-day tickets at 49 Euros from the DTM Ticket Shop and the DTM more >>
Five-fold success for Audi in the DTM: Frijns wins amid Müller drama
  Castrol EDGE Audi RS 5 DTM #51 (Audi Sport Team Abt Sportsline), Nico Müller, Aral Ultimate Audi RS 5 DTM #4 (Audi Sport Team Abt Sportsline), Robin Frijns, Audi Sport RS 5 DTM #33 (Audi Sport Team Rosberg), René Rast    Dutchman c more >>
Second stroke in a week: another DTM race win for Robin Frijns
•    Dutchman Robin Frijns reduces gap to points’ leader Nico Müller•    All three Audi works teams on the podium: Abt, Rosberg and Phoenix•    Assen winner Sheldon van der Linde best BMW driver in sixth more >>
Four BMW DTM works drivers finish Sunday’s race at the Nürburgring in the top ten.
In the tenth race of the DTM season, four BMW DTM works drivers made it into the top ten on the Nürburgring Grand Prix circuit (GER). However, they were unable to build on Saturday’s performance, when Marco Wittmann (GER, Schaeffler BMW M4 DTM) reached the podium. more >>
DTM Nürburgring race 2 classification - Victory for Robin Frijns
DTM NURBURGRINGSunday, September 13th 2020   photo caption : Marshall at Nürburgring   1    Robin Frijns    LAP 31  &nbs more >>
Nürburgring DTM qualifying 2 - Nico Müller on pole ahead of Frijns and Rast
DTM qualifying 2NürburgringSunday, September 13th 2020   1        Nico Müller            1:46.958    9    IN PIT more >>
Audi driver Nico Müller leads at halfway mark of DTM season after commanding win at the Nürburgring
   Halftime in the DTM: Audi with a clear lead in all three championships        All three Audi Sport teams at the top of the teams’ standings        339 points ahead in the manufacturers’ championship       more >>
Marco Wittmann claims podium finish for BMW at the Nürburgring.
Podium for Marco Wittmann (GER) on the fifth race weekend of the 2020 DTM season. Driving the Schaeffler BMW M4 DTM for BMW Team RMG, the 30-year-old completed Saturday’s race at the Nürburgring (GER) in third position. Wittmann took advantage o more >>
Strong, stronger, Müller: dominant lights-to-flag DTM win at the Nürburgring
•    Seventh DTM career win for the championship leader   •    Marco Wittmann best-placed BMW driver in third•    Entertaining duel: René Rast against Robin F more >>
Nürburgring DTM race 1 Nico Müller wins ahead of Rast and Wittmann
DTM NURBURGRINGSaturday, September 12th 20201    Nico Müller    LAP 31         1:52.058    51.920    39.775    20.363    1 more >>
Nürburgring DTM qualifying 1 - René Rast takes pole for race 1
DTM NURBURGRINGSaturday, September 12th 20201    René Rast            1:47.150    5    IN PIT more >>
Nürburgring DTM free practice 1 classificaton - Wittmann fastest ahead of Müller
DTM  NUERBURGRINGSaturday, September 11th 202001    Wittmann Marco    Deutschland    Marco WittmannBMW Team RMG      more >>
DTM welcomes fans at the Nürburgring
•    Only limited availability of tickets and for now only for the first of the two Nürburgring events•    As of now: one-day tickets at 49 Euros from the DTM Ticket Shop and the DTM Ticket Hotline•    Half-time in the DTM: fifth season round from 11-13 September•  & more >>
South African premiere: Sheldon van der Linde wins in the rain at Assen
•    First DTM race win for a South African: BMW wins with Sheldon van der Linde•    Fans in the grandstand for the first time: spectators get to see turbulent rain race•    Third place behind Saturday race winner Robin Frijns: Nico Müller defends points’ lead more >>
DTM Assen race 2 classification -Sheldon Van der Linde takes victory
DTM ASSENAssen CircuitSunday, September 6th 20201    Sheldon Van der Linde    LAP 31         1:38.399    38.302    38.357  &nb more >>
DTM qualifying 2 - René Rast takes pole for race 2 in Assen
DTM ASSENAssen CircuitSunday, September 6th 20201    René Rast            1:22.976    8    IN PIT2    more >>
Huge cheers in Assen: Audi driver Frijns celebrates first DTM victory in front of home crowd
Dutchman wins Saturday’s race at the TT Circuit in Assen        Dominant Audi RS 5 DTM: 14th pole position in a row and 1-2-3-4-5 success        Audi drivers let the fans at the racetrack cheer even before the start more >>
Jonathan Aberdein finishes in sixth for BMW at Assen
 – Three BMW works drivers in the points. The BMW DTM drivers experienced a difficult sporting Saturday at Assen (NED) . At the opener of the fourth race weekend of the DTM season, Jonathan Aberdein (RSA) in the CATL BMW M4 DTM fin more >>
DTM Assen race 1 - Robin Frijns takes victory
DTM ASSENAssen CircuitSaturday, September 5th 2020DTM race 11    Robin Frijns    LAP 36         1:29.119    34.829    34.701 &n more >>
DTM Assen Qualifying 1 classification - Loic Duval on pole
DTM ASSENAssen CircuitSaturday, September 5th 2020     1    Loic Duval            1:23.341    9    IN PIT2    more >>
Quotes ahead of DTM Assen race - timetable
» Quotes – preview, Assen   “We are massively looking forward to the return of our fans. The sight of spectators in the grandstands will be an additional motivation for the drivers. Every athlete needs the support f more >>
DTM to race in front of spectators at Assen
•    One-third of the DTM season within 16 days only: Assen and twice at the Nürburgring•    4th-6th September: DTM is opening the grandstands at the ‘Cathedral of Speed’•    Home round for ‘The Machine’:  Robin Frijns eager to score maiden win after four pole posi more >>
DTM fans back at the race track: Audi drivers looking forward to Assen
   The Netherlands is allowing 10,000 spectators per day on the grandstands        TT Circuit in Assen with one of the fastest corners of the season        Twelve victories for Audi at DTM races in the Netherlands more >>
Intensive weeks ahead for the BMW DTM teams: Triple-header in Assen and at the Nürburgring.
Three weekends, three events – that is what the BMW DTM teams can look forward to over the coming weeks. A triple-header – rounds four to six of the season – awaits them within the compact 2020 DTM schedule. First up for the BMW M4 DTM is Assen (NED), from 4th to 6th September. That is followed by two events at the Nürburgring (GER / 11th to 13th September and 18th to 20t more >>
Lucas Auer (AUT) secured a first DTM win of the season for BMW in Sunday’s race at the Lausitzring.
Thanks to a smart strategy and an overtaking manoeuvre on the final lap, Auer claimed victory in his BMW Bank M4 DTM ahead of Timo Glock (GER, iQOO BMW M4 DTM) who had lead to that point. The win was Auer’s fifth in the DTM, and his first in a BMW car.   It was the 88th vict more >>
Audi’s winning streak stopped after one year: BMW scores 1-2 at Lausitz
•    A strong comeback by BMW: Lucas Auer wins from Timo Glock•    Thrilling showdown: Robin Frijns on the podium as the best-placed Audi driver in third•    Nico Müller remains in the lead: Swiss takes fifth place from René Rast at the finish line more >>
Lausitzring 2 - DTM race 2 classification, Lucas Auer takes victory
DTM Lausitzring 2Sunday, August 23rd 2020DTM race 21    Lucas Auer    LAP 34         1:40.771    27.079    40.780    32.912 &nb more >>
Lausitzring DTM qualifying 2 classification - Frijns on pole
DTM Lausitzring 2Sunday, August 23rd 202001    Frijns Robin    Niederlande    Robin FrijnsAudi Sport Team Abt Sportsline        1:36.344    more >>
Wow fact Lausitzring Grand Prix and race 1 classification
0.038 ... seconds was the difference between Nico Müller and René Rast in the rain-soaked qualifying for the race on Saturday. The two Audi drivers are seemingly becoming experts for minimal gaps. As recently as last Sunday, René Rast won the fourth race of the season, also at Lausitzring, with the tiny margin of 0.089 seconds from Nico Müller – the tiniest margin more >>
René Rast claims second consecutive win at Lausitzring
•    Audi driver René Rast wins DTM race at Lausitzring and makes up points•    Points’ leader Nico Müller comes second after too late tyre change•    Ex-Formula 1 driver Timo Glock best-placed BMW driver in fourth more >>
DTM Lausitzring 2 Qualifying 1 classification - Nico Müller takes again pole
DTM Lausitzring 2Saturday, August 22nd 20201    Nico Müller            1:57.822    11    IN PIT2    more >>



Jobs Around the World

2001-2020 full copyright