Thrilling action worldwide: DTM increases international TV reach by 25 percent

Thrilling action worldwide: DTM increases international TV reach by 25 percent

29.09.2020: • International: DTM broadcasts live in over 30 countries • National: with TV partner SAT.1 into the DTM’s next era from the 2021 season Live broadcasts in over 30 countries worldwide, an increase of the technical television reach by around 25 p


•    International: DTM broadcasts live in over 30 countries

•    National: with TV partner SAT.1 into the DTM’s next era from the 2021 season



Live broadcasts in over 30 countries worldwide, an increase of the technical television reach by around 25 percent: the DTM remains Europe’s most successful motorsport export by far. Meanwhile, the internationally renowned race series can not only refer to a significantly enhanced worldwide distribution, but also to an enormous national interest.


The DTM will consequently continue the path it successfully entered in the past years with tailor-made content for various channels and markets. In 2021, the tradition-honored series will be continued with GT-based regulations and, with series’ boss Gerard Berger at the helm, will already be entering its eighth major technical era since 1984.


In the process, the co-operation with private German TV station SAT.1 beyond the current season is a significant element for the DTM platform in 2021 as well. With market shares of up to eight percent and more in the age group between 14 and 49 years, relevant for publicity, SAT.1 again is showing a good development in the 2020 season.





Tailor-made TV product for different markets, successful international marketing



The basis for successful international marketing is a product of video content that is extremely action-packed, whilst highly professional and adaptable to the target markets at the same time. At every race weekend, over five hours of live coverage are produced that can be watched in over 30 countries, for instance on CBS Sports Network in the United States, BT Sport in Great Britain, Ziggo Sport in The Netherlands, SuperSport in South Africa, J-Sports in Japan, Elevensports in Belgium and Poland, SportTV in Portugal or beIN in Asia and Australia.



In total, DTM action can be watched on five continents: next to Europe also in North America, Africa, Asia and Australia. In the process, requirements from the various programme formats can be catered for individually and customer-specific content is made available worldwide by means of a so-called ‘content hub’, ranging from extensive features to brief news items. Additionally, a 52-minute English language highlight magazine is available after every race weekend.



Be it on the screen or on the smartphone, the DTM can be watched all over the world. Either through the numerous TV partners or by means of the series’ own streaming platform DTM Grid (grid.dtm.com). All free practice and qualifying sessions as well as the races, extensive pre-race coverage, and the most relevant post-race quotes are available at DTM Grid. Moreover, full coverage of all the race series on the DTM support package can also be found on the streaming platform.



Final stage of the season with three rounds



Currently, three of the nine season rounds, each with two races, are still to run in the highly compact season that got underway in early August. In October, the DTM is heading to Zolder in Belgium for another double-header, with the seventh and eighth round of the season to be held at the former Grand Prix circuit on back-to-back weekends (9-11 October and 16-18 October). For the DTM, this is a venue with history as the series’ inaugural race was held there back in 1984. The races at Hockenheim (6-8 November) serve as the finale of the 2020 DTM season.
 




» Quotes


“The development of the DTM TV ratings remains very pleasant. The highly exciting race at the Nürburgring on the penultimate Saturday attracted a new best market share at an average of 8.2 percent in the young target group of the 14 to 49-year-olds. We would love to see it continue like this. Already now, we are looking forward to the new season 2021."


Alexander Rösner, head of sport, ‘ran’




“After almost 40 years, charisma of the DTM remains invariably huge. The DTM stands for wheel-to-wheel duels at the highest driving and technical level. The TV product that can be considered as state-of-the-art reflects this, too. The huge global interest in the broadcasting rights and the continuously increasing reach confirm the quality of our work. SAT.1 is playing a special role in the live coverage as a strong, committed TV partner for the German-speaking countries. It is a good thing that the DTM is continuing, just like the contract with SAT.1 and that SAT.1 will also be broadcasting the DTM in 2021 as a result."


Marcel Mohaupt, managing director, ITR GmbH



“In the past two years, we have consequently developed TV production to become a content hub. We are producing tailor-made formats for licensees, various channels, platforms and users. The so-called ‘customized content’ includes the ready-to-air TV broadcast signal for the live coverage just like highlights, interviews, news edits, and stories up to in-race clips, distributed live during the sessions within seconds."


Oliver Simon, director TV & streaming, ITR GmbH




» The DTM’s technical evolution


1984–1987 – Starting up – DTM 1.0: “classless society”
1988–1992 – Works teams’ arrival – DTM 2.0: “The manufacturers are coming”
1993–1996 – DTM goes international – DTM 3.0: a high-tech era
2000–2003 – Comeback – DTM 4.0: 4 litre V8, coupés
2004–2011 – Saloon power – DTM 5.0: 4-door saloon cars
2012–2018 – Return of the coupés – DTM 6.0: standard parts, coupés
2019–2020 – Class 1 – DTM 7.0: the turbo era
from 2021 – Gran Turismo with extras – DTM 8.0: GT-based



    

ITR GmbH.- photo DTM

Permanent-URL: http://www.automobilsport.com/dtm-increase-international-tv-reach-25-percent---213432.html

29.09.2020 / MaP

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