Xavier Gavory, PURE ETCR Series Director interview

Xavier Gavory, PURE ETCR Series Director interview

06.07.2021: - Gavory declares Vallelunga ‘An absolute success’ - Global media coverage for PURE ETCR debut event - Minor tweaks to Sporting Format for MotorLand Aragón Autodromo Vallelunga hosted the world’s first all-electric, multi-brand touring car

- Gavory declares Vallelunga ‘An absolute success’

- Global media coverage for PURE ETCR debut event

- Minor tweaks to Sporting Format for MotorLand Aragón

Autodromo Vallelunga hosted the world’s first all-electric, multi-brand touring car event as PURE ETCR kicked off; culminating in a pair of thrilling DHL SuperFinals and victory for Zengo Motorsport X CUPRA’s Mikel Azcona.

Now that the dust has settled on this ground-breaking event, Series Director Xavier Gavory reflects on the success and learnings from Vallelunga and looks ahead to the upcoming event at MotorLand Aragón.

Would you call Vallelunga a success?

Xavier Gavory
: “Yes. Absolutely, and that’s a great reflection on the drive by everyone involved in the series, whether they be as part of our team at Eurosport Events [the promoter], at WSC [creators of the ETCR concept] or from the manufacturers and other stakeholders.

The cars were super reliable, and the Battle format worked very well, from The Draw - which definitely shook things up - onwards. There was drama, very close racing, full speed from start to finish, heroic recoveries and two fantastic DHL SuperFinals with great passing moves and drivers really working out how to maximise the Power-Up.

What was the reception like from the media?

XG: “
Pretty positive. We were proud to announce a global TV package ahead of Vallelunga with 29 broadcasters in 159 countries - something quite unprecedented for a package that nobody had yet seen.

We accept that we’ll have to keep evolving our editorial line in the push to attract even more broadcasters, but the essential building blocks are there and what we’ve seen since the Vallelunga weekend proves that.

What level of media coverage was achieved?

“The coverage during the build-up to Vallelunga and immediately afterwards was excellent across the traditional motorsport and automotive media, plus electric vehicle specialists, general sports, technology and even lifestyle media.

On the week of the event, there were more than 1,200 articles published online with a cumulative reach of more than 4.2billion people - that’s a lot for a new series - with the potential to access and engage with PURE ETCR.

One common thought was that people couldn’t believe just how fast the cars were when the Starting Gates opened. It’s that kind of eye-opening experience that we hope to share with lots of people this year and beyond.”

And the fans?

“The fan reaction was very positive and encouraging. Many people came to PURE ETCR with an open mind, enjoyed the innovative race format and chose to post really positive comments on social media. You will always have a small section who haven’t really caught the electric bug yet, but these are exactly the people we’re trying to reach out to and show that electric cars can have mind-blowing performance beyond what they’re used to.

Torque like a Bugatti Veyron and more power than anything other than Formula 1 nowadays… And in a touring car! Who wouldn’t want to experience that? It will be fantastic to welcome fans to PURE ETCR for the first time in Spain this weekend now that they are allowed to attend events in the Aragon region.”

What could you have done better?

“A lot, ha ha! It was our very first event, so of course on the one hand there were in one hand some unexpected things that happened, but the team dealt with these very professionally and delays were minimal. On the other hand, we will keep building momentum all year long, bringing more tweaks to the Series, in term of TV production, storytelling, etc.

We’ve certainly taken on-board some feedback from teams, media and fans about certain aspects of the show, and we’re going to make a few tweaks to the Sporting Format at MotorLand Aragón to try and spice things up a little. The goal is to be 100% set for the FIA eTouring Car world cup in 2022.”

What are those Sporting Format tweaks?

XG: “
We found that the racing was much better in the rounds where we used Power-Up. At Vallelunga this meant 40 seconds per driver, per race, where you could increase your power from 300kW to 500kW to try and help overtaking. We saw lots of different strategies employed by the drivers and this made the DHL SuperFinals, in particular, breathtaking.

We only used Power-Up in Round 1 and the DHL SuperFinals in Italy, but in Spain we will add Power-Up to Round 2 to increase the overtaking opportunities. Instead of 450kW constant power, drivers will have 300kW constant power and access to 200kW Power-Up from Aragón onwards. The other tweak is just a minor timetabling adjustment.”

How will you enhance the TV viewing experience?

: “A few evolutions that should simplify what fans seeing while also increasing their understanding. This will mainly be around showing speed and power figures in a more clear way to underline how the impressive the performance of these cars.

Fans will also be able to hear drivers speaking to their team in the Hot Zone in real time, which wasn’t available in Italy. It will add a new level of insight and intensity to the viewing experience.”

You’re going to introduce a Twitch stream, aren’t you?

: “Yes. For the first time we will make an experimental broadcast on Twitch. We’re going to offer a different type of viewing experience for fans who are watching PURE ETCR via our Twitch stream and make it a lot more interactive with our drivers. We’re still finalising the details of how it will work, but we’ll reveal more in the coming days.”

 Jamie O’Leary, photos M Jurtin

Permanent-URL: http://www.automobilsport.com/xavier-gavory-pure-etcr-series-director-interview---226019.html

06.07.2021 / MaP

More News

PURE ETCR to use HTWO hydrogen-powered generators
- HTWO generators to power charging process through 2021- Twin hydrogen fuel-cell unit also used in road-going vehicles- Generators created using 20 years of project expertisePURE ETCR is delighted to announce t more >>
PURE ETCR Series Director Xavier Gavory guests at SVG Europe Motorsport Show
- PURE ETCR Series Director joins ‘Going Green’ panel with fellow industry leaders- Extreme E and Formula E complete the discussion- Gavory shares vision for the future on globally-streamed debatePURE ETCR Series Di more >>
CUPRA wins the world's first all-electric touring car race
    Mikel Azcona becomes the first PURE ETCR "King of the Weekend" after scoring maximum points at Vallelunga (Italy)     Mattias Ekström finishes on the podium to take third place in the championship; Jord more >>
Electric Azcona makes history as PURE ETCR’s first King of the Weekend
- Zengo Motorsport X CUPRA racer wins first multi-brand electric touring car event- Hyundai’s Jean-Karl Vernay and CUPRA’s Mattias Ekström complete podium- PURE ETCR’s maiden weekend finishes with fitting climax more >>
Azcona and Ekström lead PURE ETCR RACE IT as world’s first all-electric touring car series bursts into life
...at Vallelunga- Two wins out of two for CUPRA racer Mikel Azcona in Pool A- Team-mate Mattias Ekström repeats Azcona’s results in Pool B- Battle victories for Hyundai and Romeo Ferraris-M1RA driversThe world&rs more >>
Advantage CUPRA as PURE ETCR stages first-ever Draw in Italy - with videos
- Three CUPRA drivers drawn in inside lane for Round 1 - Italian hero Luca Filippi uses ‘Drivers’ Choice’ for his own 'pole'- CUPRA’s Xavi Serra chooses not to use ‘Golden Ticket’ more >>
Ground-breaking PURE ETCR to be shown in 159 countries through 29 broadcasters in inaugural season
- PURE ETCR available to watch in 159 countries - 29 broadcasters to showcase non-stop action and outstanding production - Innovative racing format to be shown live on Linear and OTT platforms- Highlights, news and dedicate more >>
PURE ETCR RACE IT pre-event virtual press conference
Mattias Ekström, Jean-Karl Vernay, Oli Webb, Jordi Gené, Augusto Farfus and Luca Filippi attended the pre-event press conference for PURE ETCR Race IT. PURE ETCR RACE IT, Autodromo Vallelunga, June 18-20, 2021PURE ETCR Round 1 of 5 more >>
PURE ETCR’s world debut set to electrify Vallelunga
- World’s first all-electric touring car series to debut- Star touring car drivers battle talented newcomers- Stage is set to unleash the beasts at VallelungaA new era of motorsport gets underway this weekend more >>
DHL named PURE ETCR logistics partner
- Global logistics leader the latest household name to join PURE ETCR- Expanded relationship with Discovery Inc with focus on electromobility- All-new electric touring car series begins this weekend in Italy more >>
PURE ETCR - Romeo Ferraris signed Rodrigo Baptista
Romeo Ferraris announced that Rodrigo “Digo” Baptista will be part of its driver line-up for the 2021 season of the PURE ETCR series. The 24-year-old Brazilian will join Stefano Coletti and Luca Filippi at the wheel of one of the t more >>
Rodrigo Baptista joins Romeo Ferraris for 2021 PURE ETCR season
- GT Star to race Giulia ETCR by Romeo Ferraris in all-electric series - Baptista to partner Stefano Coletti and Luca Filippi at Italian team- Le Mans podium finisher joins fellow Brazilian Augusto Farfus on grid more >>
PURE ETCR secures major coverage in South Africa with SuperSport
- Coverage of all PURE ETCR events across 2021 season   - Agreement brings all-electric motorsport to fans in sub-Saharan Africa- Ground-breaking new series to begin in June PURE ET more >>
PURE ETCR - Successfull ‘Stress Test’ completed at Vallelunga
PURE ETCR’s preparations for the world’s first all-electric, multi-brand touring car series took a major step forwards this week with the successful completion of a pre-season ‘stress test’ at Vallelunga. The test simulated more >>
PURE ETCR completes successful ‘Stress Test’ at Vallelunga
- Starting Gate passes test with flying colours- Drivers from three manufacturers sample full-scale ‘Battle’ format- Flat-out racing with no energy saving promises intense competitionPURE ETCR’s pre more >>
Italian ace Luca Filippi joins PURE ETCR with Romeo Ferraris
- Italian to race Alfa Romeo Giulia ETCR by Romeo Ferraris- Filippi steps up from role as team Test Driver- GP2 runner-up to make series debut on home soil at VallelungaLuca Filippi is the latest star name to join PURE ETCR more >>
Michela Cerruti for the first time at the wheel of the Giulia ETCR by Romeo Ferraris
  At the occasion of the Vallelunga tests organized by WSC for the ETCR cars that will take part in the maiden season of the PURE ETCR serie more >>
PURE ETCR to become FIA eTouring Car World Cup in 2022
The PURE ETCR series has been chosen by the FIA to become the first ever electric Touring Car World Cup from 2022.After a tender process, a long-term agreement has been signed between Eurosport Events and the FIA to promote the brand-new FIA more >>
Hyundai names Fab Four for PURE ETCR campaign
- Test drivers Augusto Farfus and Jean-Karl Vernay promoted to race seats- Tom Chilton and John Filippi to represent South Korean manufacturer- All drivers to race all-electric Veloster N ETCR in groundbreaking seriesHyundai more >>
PURE ETCR secures free-to-air coverage in Sweden with Kanal 9
- Coverage of all PURE ETCR events across 2021 season - Free-to-air deal brings all-electric motorsport to fans in Sweden - Ground-breaking new series to begin in June PURE ETCR, the world’s first all-electric, m more >>
PURE ETCR marks 51st Earth Day
- PURE ETCR supports partner EARTHDAY.ORG - Active participation in reforestation programme, ‘The Canopy Project’ - PURE ETCR community to take part in Great Global Clean-up PURE ETCR is supporting the 51st annual Earth Da more >>
Hungaroring added to 2021 PURE ETCR calendar
- Budapest track replaces Circuit Zolder on 2021 calendar - World’s most powerful touring cars to battle at F1 venue - Passionate Hungarian fans to experience all-electric racing for first time The stars more >>
PURE ETCR - Hungaroring replaces Zolder in the calendar
The calendar of the PURE ETCR inaugural race season in 2021 has been amended with an event at the Hungaroring that takes the place of Circuit Zolder, which had been scheduled to host the second event on July 2-4.The race meeting at the Hungarori more >>
PURE ETCR secures prestigious Russian broadcast deal with Match TV
- Coverage of all PURE ETCR events across 2021 season - Broadcast deal brings all-electric motorsport to fans in Russia - Ground-breaking new series to begin in June - PURE ETCR, the world’s first all-electric, mul more >>
PURE ETCR and EARTHDAY.ORG announce partnership
- Organisations are working together to highlight excitement around electromobility   - World’s first all-electric touring car series ushers in new era of electromobility - EARTHDAY.ORG educates environmental movement more >>
The Giulia ETCR by Romeo Ferraris completes its first test at Vallelunga
The Giulia ETCR by Romeo Ferraris has performed its first track tests at Vallelunga. Following the successful installation of the battery last week, Romeo Ferraris went to the track near Rome on 22-24 March for the first track test with the new project carried out by the Opera-based constructor. more >>
Five new films showcase PURE ETCR’s drive towards a world of electromobility
- Five films show how PURE ETCR can help drive towards electromobility - Renowned environmentalist Bertrand Piccard drives Hyundai Veloster N ETCR - HSH Prince Albert II of Monaco chauffeured around streets of Principality - PU more >>
PURE ETCR secures prestigious Japanese broadcast deal with J Sports
- Coverage of all PURE ETCR events across 2021 season - Broadcast deal brings all-electric motorsport to fans in Japan - Ground-breaking new series to begin in June   PURE ETCR, the world’s first all-e more >>
ETCR test at Vallelunga - The Giulia by Romeo Ferraris hits the track
  The ETCR official testing programme keeps on according to the schedule, and the teams returned at Vallelunga for another three-day session that marked the first appearance of the Alfa Romeo Giulia by Romeo more >>
Track debut for sleek new Alfa Giulia ETCR by Romeo Ferraris at Vallelunga
- PURE ETCR-bound racecar debuts at Autodromo Vallelunga - Mario Ferraris completes Giulia ETCR shakedown - Stefano Coletti has first taste of 500kW all-electric touring car The Alfa Romeo Giulia ETCR by Romeo Ferraris, which will compet more >>
Battery integration completed for the Giulia ETCR by Romeo Ferraris
The integration of the ETCR kit on the Giulia ETCR by Romeo Ferraris has been completed. Last weekend, the Italian manufacture staff and technical personnel from WSC, Williams Advanced Engineering and Magelec have completed the preliminary fitting ph more >>
Stefano Coletti to race stunning new Giulia ETCR in PURE ETCR for Romeo Ferraris
- Monegasque joins world’s first all-electric, multi-brand touring car series - Former single-seater ace adds extra spark to growing grid of stars - Romeo Ferraris Giulia ETCR set for track debut next week in Italy - Another more >>
PURE ETCR secures African broadcast deal with StarTimes Group
- Coverage of all PURE ETCR events across 2021 season - Broadcast deal brings all-electric motorsport to fans in Africa - Ground-breaking new series to begin in June PURE ETCR, the world’s first all-electric, multi-brand tourin more >>
WTCR winner Mikel Azcona enjoys special times in PURE ETCR-bound CUPRA eRacer
Mikel Azcona transferred his WTCR race-winning pedigree to all-electric touring car action when he got behind the wheel of a CUPRA eRacer for the first time during testing at Vallelunga in Italy last week.Azcona, a frontrunner in the WTCR – FIA World Touring Car Cup with CUPRA power for the last two seasons, is part of the CUPRA line-up in more >>
ETCR More testing at Vallelunga for Hyundai and CUPRA
ETCR official testing keeps on at a frantic pace, as the teams continue the preparation for the category's first racing season.A few days after running together in Spain at Motorland Aragón, CUPRA Racing and Hyundai M more >>
PURE ETCR secures TV broadcast deal in Baltic region with TV3 Group
- Coverage of all PURE ETCR events across 2021 season - Broadcast deal brings all-electric motorsport to fans in Baltic region - Ground-breaking new series to begin in June - Motorsport fans in the Baltic region can watch the dram more >>
PURE ETCR Series Director Xavier Gavory joins panel at ASI Connect
- Series Director to debate ‘Future Power’ in front of industry leaders - Joins fellow motorsport innovators for high-power panel discussion - Other guests include Formula 1’s Paddy Lowe PURE ETCR Series Director Xavier more >>
CUPRA Racing completes PURE ETCR line-up with Spain’s Mikel Azcona
- WTCR race winner to drive CUPRA e-Racer in all-electric touring car series   - Azcona joins Mattias Ekström and Jordi Gené in line-up for Spanish brand - First PURE ETCR season gets underway at Vallelunga, Italy, in June more >>
PURE ETCR promoter signs United Nations Sports for Climate Action Framework
- Eurosport Events signs Sports for Climate Action Framework - Promoted series commit to setting a path for a low-carbon future - All-electric PURE ETCR series the ‘Flagship’ for best practice - Eurosp more >>


2001-2021 automobilsport.com full copyright