Rexona and Clear sponsor Lotus F1 Team

CLEAR and Rexona, two of the world’s biggest personal care brands, today announce a joint sponsorship deal with Lotus F1 Team. Fuelled by a competitive culture and a desire to be the best in class, CLEAR and Rexona are perfectly matched with Lotus F1 Team, an outfit steeped in Formula 1 history. 


Rexona for Men and CLEAR Men share with Formula 1 the same target audience: 18 to 35 year old affluent men, who are passionate about sports, adventure and technology. Formula 1 has a nearly year-long season with a consistent and regular calendar of races that have an attendance of over 200,000 fans per event. It attracts an average audience of more than 527 million viewers in over 180 countries for each race, making it the most-watched annual sport in the world.


Eric Boullier, Team Principal, Lotus F1 Team: “We are very proud to have been selected by CLEAR and Rexona and are very much looking forward to working with our two newest partners throughout 2012 and beyond. The passion for business and desire to win is shared both at our factory here and in the offices of CLEAR and Rexona and this will ensure a very beneficial partnership in the years to come.”


Pablo Gazzera, Rexona Global Brand VP: “Rexona for Men has a perfect fit with Formula 1: both stand for passion, ambition and excellence in performance. We empower our consumers to be daring, to be adventurous and push the limits, offering the best protection throughout the day. We tap into our consumers’ passions – cars, sports, extreme adventure – in order to engage with them. The thrill of speed and fierce competition of Formula 1 racing falls right at the heart of what our consumers are passionate about.” F


rancois Renard, CLEAR Global Brand VP, adds: “CLEAR Men stands for efficacy, precision technology, and performance – and no other sport values precision performance technology like Formula 1. We offer consumers the best customized solutions against dandruff - giving them the confidence to make a powerful impact anytime, anywhere. By partnering with Formula 1, we will provide our consumers the chance to see and live the winning impact that a high efficacy, high precision, high performance brand like CLEAR Men can offer them.”   F


Rexona was originally created in Australia in 1908 by a pharmacist and his wife. Since then it has led the field by providing consumers with cutting-edge technology that’s been proven to deliver outstanding results. Now the world’s largest deodorant brand (in both sales & market shares), Rexona now spans over 60 countries throughout the world.


Whether it’s called Sure, Degree, Shield, Rexena or more broadly Rexona, on every occasion our long-lasting protection gives men the confidence to be daring, adventurous and do more in their daily lives. Rexona for Men has a perfect fit with Formula 1: both stand for passion, ambition and excellence in performance.


Clear Anti-Dandruff Shampoo is a world leader in the fight against dandruff and other scalp problems. Unlike other shampoos that only wash the flakes away, Clear nourishes deep inside the scalp, where dandruff and other scalp problems begin - so they never come back. With Clear Men and Clear Women, it offers both genders the best customized solutions against dandruff and other scalp problems - giving them the confidence to make a powerful impact anytime, anywhere.

 
- LOtus F1 Team -