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LIQUI MOLY becomes main sponsor of Moto2 team

LIQUI MOLY becomes main sponsor of Moto2 team

02.12.2019: LIQUI MOLY IntactGP: German oil and additive specialist expands its involvement in the World Motorcycle Championship 2019 season IntactGP finished in Moto2 on rank 2 of the team standings and driver Tom Lüthi was third in the overall standings

LIQUI MOLY IntactGP: German oil and additive specialist expands its involvement in the World Motorcycle Championship
 




2019 season IntactGP finished in Moto2 on rank 2 of the team standings and driver Tom Lüthi was third in the overall standings.




LIQUI MOLY strengthens its commitment to IntactGP and becomes the main sponsor of the Moto2 racing team from the Allgäu region. Next year he will compete in the World Motorcycle Championship as "LIQUI MOLY IntactGP". "We are expanding a successful cooperation and increasing the visibility of our brand," says Ernst Prost, Managing Director of LIQUI MOLY.



LIQUI MOLY extended its contract with IntactGP prematurely by three years and sealed the cooperation until the end of 2022. The new name "LIQUI MOLY IntactGP" will be found on motorcycles and station wagons after the winter break.




IntactGP finished this season successfully: Tom Lüthi finished third overall in the Moto2 classification and in the team ranking Tom Lüthi and Marcel Schrötter even managed to finish second. Both drivers will be back in the saddle again next year. The expectations for the coming season are correspondingly high.



Since 2013, LIQUI MOLY has been a premium sponsor of the racing team. "That was also a vehicle at the time to make our motorcycle line better known," says Ernst Prost. "Many knew our oils and additives for cars. That we have an independent product line especially for motorcycles, was not so well known at the time. "



The cooperation with the racing team was only the first step. In addition, over the years advertising boards were added to the racetracks. "MotoGP fascinates an incredible number of people, both on site and in front of the screen," says Peter Baumann, Marketing Manager at LIQUI MOLY.




Peter Baumann (Marketing Manager at LIQUI MOLY, right) and Stefan Keckeisen (Team Owner IntactGP) seal their cooperation.



"This is an advertising range, as they otherwise hardly exist." In addition, now all bikes of the racing series Moto2 and Moto3 drive exclusively with LIQUI MOLY oil in the engine.


"All this gave our brand awareness a huge boost - and not just among motorcycle fans," says Ernst Prost. "Now we'll go up one more gear."





Peter Szarafinski- trad deepl  - photos Liqui Moly

Permanent-URL: http://www.automobilsport.com/liqui-moly-main-sponsor-moto2-team-interactGP---201235.html

02.12.2019 / MaP

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