Home
 
Race Categories Teams-Pilots Photos Cars-Tuning Lifestyle E-Cards
Benutzerdefinierte Suche
09.10.2008

SEAT Altea XL Launch-Campaign wins Euro Effie Award

Receiving the Euro EFFIE Award for the SEAT Altea XL campaign "Toys" (left to right): Chacho Hernandez-Wolters,Client Service Director, Atletico; Reinhard Patzschke, Marketing Communications Manager, SEAT S.A.; Ben Carson, Copy Writer, Atletico; Judd Labarthe, Executive Planning Director, Atletico; Paul Gross, CEO, Atletico

 

The launch campaign for the SEAT Altea XL won a prestigious Euro Effie Award in Bronze. The campaign was created by SEAT’s Barcelona based Lead-Agency Atletico International Advertising.

The Euro Effies, presented by the European Association of Communications Agencies, are the premier awards for communications effectiveness across Europe – rewarding campaigns that build Brands across two or more EU markets.

This year the awarded work went through the toughest criteria in Euro Effies history. Only 14 campaigns were awarded with a trophy.

The awarded campaign "Toys" for the Launch of the SEAT Altea XL displayed a compelling success story over the top five European markets. "Toys" drove a 25% positive swing in sales in Europe’s toughest markets, brought new buyers into the SEAT family – as many as 8 in 10 came from other makes and made up ground on five of the other six players.

Beside the Euro Effie 2008, "Toys" have achieved several other creative awards:

- The New York Festivals International Advertising Awards in All Media, 2007 (Bronze World Medal) for Computer Animation

- International Car Advertising Film Festival, 2007 (Marcus) for Europe

- International Car Advertising Film Festival, 2007 (Grand Prix)

 

- Seat Spain, also photos






Author: maggy (admin2)
Last modified: Thursday, 09.10.2008 - 04:56
More reports from this category all copyright automobilsport.com.

Motor Show Essen Showground -Party ohne Ende20.11.08
Wer sich als Besucher in den Essen Showground begibt, kann sich vor allem auf eins verlassen: Hier wird entertaint - und zwar richtig. Der Mix aus Shows, Action-Games und Autos ist ein glattes Erfolgsrezept. Und einer der Besuchermagneten auf...

International Motor Show Luxembourg - Heures d'ouverture18.11.08
International Motor Show LuxembourgLuxExpo, Plateau du Kirchberg TIMING Vendredi 21 novembre de 13h00 à 20h00 Samedi 22 novembre de 10h00 à 20h00 Dimanche 22 novembre de 10h00 à 19h00   Site internet :...

International Motor Show Luxembourg:: Ouverture des portes ce vendredi 21 novembre18.11.08
.... dès 13 heures ! En gestation depuis de longs mois, le millésime 2008 de l'International Motor Show Luxembourg est entré dans sa dernière ligne droite, avec une ouverture des portes au public dès ce vendredi 21 novembre, sur le coup de 13...

International Motor Show Luxembourg 2008 :L'affiche se complète...17.11.08
De fameuses cerises sur le gâteau de l'International Motor Show Luxembourg 2008 ! Dans une semaine à peine, l'International Motor Show Luxembourg 2008 ouvrira ses portes sur le Plateau du Kirchberg, dans les installations de LuxExpo. Un...

Swisstech 2008: Die Zulieferbranche trifft sich in Basel 17.11.08
Am Dienstag, 18. November 2008 öffnet die Swisstech ihre Tore. Bis Freitag zeigen an der Zuliefermesse 629 Aussteller aus 14 Ländern mechanisch-technische Komponenten und Systemlösungen aus Metall und Kunststoff. Begleitveranstaltungen wie die...

Motorsport Arena Oschersleben startet mit Vollgas zur Essen Motor Show 2008 17.11.08
Auf über 100 Quadratmetern Ausstellungsfläche wird sich die permanente Rennstrecke Sachsen-Anhalts mehr als eine Woche lang dem nationalen und internationalen Publikum in der Ruhrmetropole präsentieren Live, lebendig und laut will die Essen...

Der Sieger beim Porsche Award 2008 kommt aus Deutschland15.11.08
Sie Preisträger des PORSCHE AWARD 2008, von links nach rechts: 1. Platz: Simon J. Buchner und David Skrotzki (Producer, Filmakademie Baden-Württemberg. Nicht im Bild: Mario Zozin, Regisseur) für PURE PERFORMANCE, 2. Platz: Aleksander Bach...

KTM collect Motorsport Vehicle Development Award14.11.08
KTM has been recognised by a panel of elite motorsport experts for the development of a track-only version of its X-Bow sportscar: the KTM X-Bow ‘Race’. The Austrian company was presented with the ‘Vehicle Development of the Year’ Award at the...

Award for the innovative power transfer of the SL 63 AMG13.11.08
First place for AMG SPEEDSHIFT MCT 7-speed sports transmission at "Popular Science"  The well-known American technical magazine "Popular Science" has made an award to the newly developed AMG SPEEDSHIFT MCT 7-speed sports transmission....

Conference and Industry showcase at Wales Millennium Stadium, Cardiff13.11.08
ON THURSDAY 4 DECEMBER 2008 This year's Wales Rally GB will be the first in the World Rally Championship calendar to be classified as carbon neutral and a conference on how motorsport is adapting to the changes is appropriate at this...

Professional Motorsport World Annual Awards13.11.08
Download here: http://ukipmemail.com/_act/link.php?mId=B8880600016713821413956232218&tId=1364595 Day 3, Thursday 13 November 2008. OPEN ALL DAY 10:00hrs - 17:00hrs The first day of the event ended with a spectacular Gala Dinner and the...

Professional MotorSport World Expo Köln 2008 has started ...12.11.08
...brightly with packed halls and huge visitor numbers. Commenting on the show, Tony Robinson, event founder and UKIP CEO, said, "What you see around the hall is exhibitors spending more on their stands, which is indicative of a show with good...

Europäische Taxi-Messe 2008: Jüngste Ford-Flotte aller Zeiten07.11.08
Eine gute Nachricht für alle Taxi-Unternehmen: Ford präsentiert auf der Europäischen Taxi-Messe in Köln (7./8. November 2008 – Halle 4) seine jüngste und modernste Taxi-Flotte aller Zeiten - es handelt sich um die Modellreihen Ford Mondeo...

Škoda Superb wins prestigious awards07.11.08
The new Škoda Superb has won a further two prestigious awards. One of them is the 2008 Golden Steering Wheel (Goldenes Lenkrad) organised by the German-based magazine Bild am Sonntag. The Škoda Superb came top amongst new medium class...

Toyota AYGO feiert Premiere auf der Bologna Motor Show07.11.08
Teil der Toyota Produktoffensive: 12 neue Modelle in 2009 Der für das Modelljahr 2009 überarbeitete Toyota AYGO wird auf der Bologna Motor Show am 4. Dezember 2009 seine Premiere feiern. In Italien, dem größten europäischen Markt für...

AMG – High-Performance Perfection06.11.08
Three special high-performance vehicles from Affalterbach: SL 65 AMG Black Series, ML 63 AMG "10th Anniversary" and ML 63 AMG "Performance Studio" Laguna Seca – AMG presents three special high-performance vehicles: the SL 65 AMG Black Series,...

Goldenes Lenkrad 2008" – Hohe Auszeichnung für den besten Golf aller Zeiten06.11.08
Expertenjury urteilt: „Überlegener Sieg in der Kompaktklasse" Gold für den Volkswagen Konzern in insgesamt vier Kategorien Erfolg auf ganzer Linie – hieß es gestern Abend für die Volkswagen AG bei der Verleihung des Goldenen Lenkrads. Eine...

Golden Steering Wheel goes to the new Audi Q506.11.08
* Prestigious accolade awarded prior to market launch * With its 17th Golden Steering Wheel, Audi leads all-time ranking * The launch of the Audi Q5 is set for November 14 It has not even hit the market, but it has already won an award:...

The new SEAT Ibiza wins the Golden Steering Wheel prize in Germany06.11.08
# The Ibiza surpasses its worthy competitors # The second Golden Steering Wheel in SEAT history SEAT has won the ‘Golden Steering Wheel’ with the new Ibiza in the small car category. At a ceremony which took place today in Berlin, the Spanish...

2009 Motorsport Safety Fund "Watkins Lecture" to be delivered by McLaren Supremo Ron Dennis04.11.08
Ron Dennis CBE, Team Principal of the 2008 World Drivers' Championship-winning McLaren F1 team and Chairman and CEO of the McLaren Group, will deliver the 2009 Motorsport Safety Fund "Watkins Lecture" on Friday 9 January at the Autosport...

Autosport International 2009 at Bimingham30.10.08
F1-Spec KERS and other latest motorsport technology to be presented at Autosport International 2009 :: 8-11 January 2009 :: NEC Birmingham UK :: MEDIA DAY - 8 January 2009 With only ten weeks until the 2009 Autosport International opens,...

AUDI AG strengthens its position in South East Asia29.10.08
* Audi brand launches in Vietnam * Exclusive importer opens first Audi dealership in Ho Chi Minh City * Sales chief Schwarzenbauer: "We expect to achieve annual growth rates of 20 to 30 percent in the region." Yesterday’s opening of the first...

Volkswagen präsentiert zukunftsträchtige Innovationen in wichtigen Schlüsseltechnologien29.10.08
680 Lieferanten aus 21 Ländern auf der Internationalen Zuliefererbörse 2008 Die 5. Internationale Zuliefererbörse (IZB) in Wolfsburg hat am heutigen Mittwoch ihre Pforten für das Fachpublikum geöffnet. „Fahrzeugelektronik, Leichtbau,...

Audi Toolmaking Division honored again29.10.08
* Winner of an "Excellence in Production" award * Jury praises the division’s future-oriented strategy * Currently 1,700 employees and EUR 400 million in revenue In its third appearance in the "Excellence in Production " competition, the...

Eibach weckt großen Appetit auf Essen28.10.08
Von Champions & Muskel-Athleten Aufgepasst, der Champions Club läuft ein: Pünktlich zur Essen Motor Show gastiert die gleichnamige Roadshow mit den Partnern Alpine, Toyo Tires und Eibach auf Stand 228 in Halle 3.0. Es handelt sich um die...

[:: previous ][ next ::]



© 2001-2008 automobilsport.com

Auto Salon Genf
ALCAR News
Electric vehicles
Environmental news
ERDGAS
Events
Euro NCAP
Exceptional cars
Finance
Formula Student Germany
Modellautos
Motorcycles
News
Online Shops
Presentation cars
Car tests
Tuning
Tuningmessen
Tuning news
Umwelt



Videos on autombilsport.com
 NEWSLETTER ABO
Your email address:
subscribe
unsubscribe
 ADVERTS
HELP CAMILLA  thanks automobilsport.com

24h Nuerburgring 2008 Photos copyright automobilsport.com

PITBABES  photos & videos copyright automobilsport.com




Impressum