Tesla Leapfrogs the Competition in Interbrand's 2021 Best Global Brands Report

Tesla Leapfrogs the Competition in Interbrand's 2021 Best Global Brands Report

21.10.2021: Sephora Enters the Table, While Tech Companies Continue to Dominate the Top Spots - Tesla (#14) makes the biggest leap up the table and is the fastest growing brand of the past year with an unprecedented 184% increase in brand valu

Sephora Enters the Table, While Tech Companies Continue to Dominate the Top Spots




- Tesla (#14) makes the biggest leap up the table and is the fastest growing brand of the past year with an unprecedented 184% increase in brand value after re-entering the rankings in 2020.

 

- Sephora (#100) is the only new entrant for 2021, making LVMH Group the biggest group entity, with five brands in the table.


- Tech dominates the top 10, with no changes to the top three of Apple (#1), Amazon (#2) and Microsoft (#3). The top three brands account for a third (33%) of the total table value this year.


- Top 100 brands now valued at US$2.67 billion – up 15% from 2020 – the highest ever growth rate in the 22-year history of Interbrand's Best Global Brands.





Interbrand has announced the brands that have fared best in its 2021 Best Global Brands ranking.
 
 
 
Following its re-entry to the table last year, Tesla (#14) was the fastest growing brand of 2021, with an unprecedented 184% increase in brand value. Tesla also saw the largest rise in rankings, moving 26 places up the table, closely followed by Salesforce.com (moving up 20 places to #38) and PayPal (moving up 18 places to #42).




Sephora (#100) is the only new entrant to the rankings this year, but its addition makes LVMH Group the biggest group entity in the table. LVMH group is the first to have five brands in the Best Global Brands table – Sephora, Louis Vuitton (#13), Dior (#77), Tiffany & Co. (#92) and Hennessy (#95).
Top Ten



Despite its seismic growth, Tesla has yet to enter the top ten. Apple #1 (US$408,251m) once again takes the top spot in the table, followed by Amazon #2 (US$249,249m). Having overtaken Google in 2020, Microsoft #3 (US$210,191m) has preserved its place in the top three. The top three brands account for a third (33%) of the total table value this year.



The remainder of the Top 10 comprises: Google #4 (US$196,811m), Samsung #5 (US$74,635m), Coca-Cola #6 (US$57,488m), Toyota #7 (US$54,107m), Mercedes-Benz #8 (US$50,866m), McDonald's #9 (US$45,865m) and Disney #10 (US$44,183m).




Table Value




The overall value of the table has increased to US$2,667,524m (up 15% from US$2,326,491m 2020), which is the biggest growth rate in the past 22 years of Interbrand's Best Global Brands.



The average brand value increase in 2021 is 10%, significantly larger than the 1.3% in 2020, owed largely to the economic disruption caused by COVID-19. Technology is the fastest growing sector, with an average brand value change of 23% year-on-year. It is also the most valuable sector by average brand value, followed by beverages and sporting goods.




Key Learnings


During the analysis of BGB 2021, the fastest risers significantly outperformed other brands on three factors, revealing the fundamental priorities:




•    Direction
: These brands set a clear direction, ensuring that the entire organization knows where they are going, and are working towards the same ambition.


•    Agility
: These brands move fast, bringing new products and services to market and, where necessary, pivoting to address changing customer needs.


•    Participation
: These brands ultimately bring people on a journey with them and make them part of the movement to create an engaging brand world.



"Direction, Agility and Participation are three key themes we've seen driving brand growth over the past year. Perhaps unsurprisingly, given the constantly evolving business landscape, employee buy-in, adapting to change and a strong customer base have helped certain brands to thrive," commented Charles Trevail, Global CEO, Interbrand.



"It's worth calling out Tesla's growth over the past year - a three-figure increase in brand value is unprecedented in the past 22 years of Best Global Brands. Tesla is a brand that epitomises the importance of brand Direction, Agility and Participation, so I'm unsurprised Tesla made the biggest leap up the Best Global Brands ranking in 2021."



"For brands to be successful in our post-pandemic world, our ranking highlights the keys to unlock results. The brands growing faster than the long-term average growth rate are delivering when it comes to Direction, Agility and Participation – by setting a clear strategic direction, pivoting rapidly, and bringing consumers on a journey," commented Gonzalo Brujo, Global President, Interbrand.




"As we continue in the Decade of Possibility, many of the Best Global Brands are actively expanding their possibilities by driving decisive innovation, developing more efficient business models, and taking uncompromising stances."

 

 

For the complete Top 100 ranking and report with comprehensive analysis of growth, sector, and industry trends and the full methodology, visit www.bestglobalbrands.com.





Katie McIlvenny, Interbrand photo

 

Permanent-URL: http://www.automobilsport.com/tesla-leapfrogs-competition-interbrand-best-global-report-2021---230198.html

21.10.2021 / MaP

More News

Record third quarter for Ducati
20.10.2021
... which leads to already higher deliveries in the first nine months of 2021 than entire 2020 An extremely positive third quarter has ended for Ducati with 49,693 motorcycles delivered to enthusiasts all over t more >>
Toyota Motor Europe market share climbs to a record 6.7% in first 9 months
13.10.2021
    Toyota Motor Europe’s (TME) sales growth continued with 864,904 vehicles sold in the first 9 months, increasing its market share to a record 6.7%, up by +0.6 pts year-on-year    Record customer demand for hybrid electric line-up, which now represents 59% of total European sales    Low-emission, mu more >>
Sensational September sees MG Motor UK buck industry trends and set several new records
06.10.2021
    MG Motor UK achieves highest ever monthly sales in the UK, passing 5,000 registrations for the first time ever    Record 2.53% market share sees sales up 61.2% year-to-date    MG also achieves 5.5% battery electric share, with the highest EV mix of any brand selling both Internal Combustion Engine more >>
Mitsubishi Motors Announces Production, Sales and Export Figures for August 2021
29.09.2021
August 2021     Fiscal Year 2020 (21/04-21/08)     Calendar Year 2021 (21/01-21/08) Volume     YoY(%)     Volume     YoY(%)     Volume    more >>
Premium Ebike Subscription Company Dance Raises 16.5 Million To Encourage Sustainable Cities Around the World
28.09.2021
Eurazeo alongside key angel investors focused on sustainable investments looks to scale its services and software Today, premium ebike subscription company Dance raised an additional €16.5 million as the company rolls out its first generation ebike and repair more >>
CAKE closes $60 million fundraising
28.09.2021
Scaling from successful global start-up towards vehicle industry operator.  CAKE, the Swedish manufacturer of lightweight electric performance motorcycles, scooters and mopeds today announces that CAKE’s latest round of fundraising s more >>
Goodyear announces offering of 300 million European senior notes
20.09.2021
The Goodyear Tire & Rubber Company (“Goodyear”) today announced that its European subsidiary, Goodyear Europe B.V. (“GEBV”), has commenced a private offering to eligible purchasers of €300 million aggregate principal amount of senior notes due 2028. more >>
Toyota eyes leadership in EV battery technology over next decade with announced investments, says GlobalData
13.09.2021
Following the news that Japanese automaker Toyota plans to spend U$13.5bn to develop electric vehicle (EV) battery technology and supply system by 2030; Bakar Sadik Agwan, Senior Automotive Consulting Analyst at GlobalData, a leading data and analytics company, off more >>
German Electric Vehicle Manufacturer, Next.e.GO, successfully closes $ 57 M Series C funding round
26.08.2021
Next.e.GO Mobile SE, the German Electric Vehicle manufacturer company producing affordable, purpose-built and sustainable urban electric vehicles based on its disruptive technologies and unique microfactory, announced today that its majority shareholder, nd Industrial Investments B.V., part of international private equity company nd Group B.V. has successfully closed a series C equity funding r more >>
Business venture restructuring in China to help Mazda Motor to improve competitive position, says GlobalData
26.08.2021
Following the news that Japanese automaker Mazda Motor Corp has agreed to restructure car joint venture (JV) with Chinese partners Changan and FAW;  Bakar Sadik Agwan, Senior Automotive Consulting Analyst at GlobalData, a leading data and analytics company, more >>
Capacity expansion investment to boost MG Motor competitive position in India, says GlobalData
25.08.2021
Following the news that automaker MG Motor plans to invest INR25bn (US$340m) in India by 2022 end;  Bakar Sadik Agwan, Senior Automotive Consulting Analyst at GlobalData, a leading data and analytics company, offers his view:  “A more >>
Hagerty and Aldel Financial Announce Merger Agreement for Hagerty to Become a Publicly Traded Company
19.08.2021
Specialty automotive insurance provider offers investors high-growth trajectory, scalable membership model, a leading automotive lifestyle brand and a unique value proposition targeting the expansive and growing automotive enthusiast m more >>
Goodyear Ventures invests in EV charging and software company Ampup
17.08.2021
Goodyear announced  that its venture capital arm, Goodyear Ventures, has added AmpUp, a leader in electric vehicle (EV) charging, to its investment portfolio.AmpUp supports the EV driving comm more >>
Intelligent Systems - Tech Helps GAC Jump to 176th on the Fortune 500
13.08.2021
For almost 25 years, GAC has strengthened independent innovation on the basis of joint ventures and cooperation, as well as through extensively funding of the GAC R&D Centers. This investment in technology has yielded great results: as of August 2, 2021, GAC had jumped 30 places up on the Fortune 500 list to 176th.  more >>
Geely will bolster Renault presence in China, says GlobalData
10.08.2021
Following the news that Geely Holding Group and Renault Group have agreed to form a hybrid vehicle joint venture with focus on China and South Korea markets;   Bakar Sadik Agwan, Senior Automotive Consulting Analyst at GlobalData, a leading more >>
Goodyear reports second quarter, first half 2021 results
06.08.2021
– Second quarter Goodyear net income of $67 million; adjusted net income of $79 million– Second quarter merger-adjusted segment operating income of $349 million– Global consumer replacement volume continued to exceed industry, driven by large-rim diameter volume– Global consumer OE volume outpaced market, with more >>
BMW Group boosts profitability and earnings in second quarter despite semiconductor shortage
03.08.2021
The BMW Group continued performing dynamically in the second quarter, setting new record figures for sales, earnings and net profit. Demand for the Group’s premium vehicles has remained strong, with continued good pricing.   more >>
Kia announces July 2021 global sales
02.08.2021
    July global sales at 241,399 units, up 8.7% y/y    Sales in Korea at 48,160 units, up 2.4% y/y    Sales outside of Korea rose to 193,239 units, up 10.4% y/y    Kia to maintain sales momentum through competitive vehicles including the EV6 battery electric vehicle and all-new Sportage more >>
Volkswagen posts a strong first half
31.07.2021
Volkswagen Passenger Cars brand sees a marked increase in deliveries, sales revenue and earnings in the first half of 2021 despite considerable challenges     Sales revenue of EUR 40.7 billion, operating profit of EUR 1.8 billion, operating net more >>
Renault Group is ahead of its "Renaulution" plan
30.07.2021
    Renault Group should achieve its target of €2 billion cash fixed cost reductions one year ahead of schedule: €1.8 billion have already been achieved of which €0.6 billion during this first half compared to 2019.    Strong positive net price effect (+8.7 points on the Automotive excluding AVTOVAZ revenues), reflecting the more >>
Porsche more than doubles operating result
30.07.2021
Half-year report: 16.53 billion euros sales revenue and 16.9 percent return on sales   Significant boost in the first six months: in the first half of 2021, Porsche achieved sales revenues of 16.53 billion euros and an operati more >>
Successful first half-year for Audi: record deliveries and strong profits
30.07.2021
   Record deliveries: the best first half-year in Audi’s history with 981,681 vehicles delivered to customers         Revenue totals €29.2 billion, operating profit €3.1 billion, operating retur more >>
Mitsubishi Motors Announces Production, Sales and Export Figures for June 2021 and First Half of Calendar Year 2021
29.07.2021
June 2021     Fiscal Year 2020 (21/04-21/06)     Calendar Year 2021 (21/01-21/06) Volume     YoY(%)     Volume     YoY(%)     Volume     YoY(%) Production more >>
Volvo Cars reports record six-month performance in H1 2021
24.07.2021
    Revenue of MSEK 141,131 (111,759), +26.3%    Operating income increased to MSEK 13,238 (-989)    EBIT margin of 9.4% (-0.9%)    Basic earnings per share of SEK 163.63 (-35.99)    Retail sales up 41.0%, resulting in approximately 775,000 cars sold for the p more >>
Volvo Cars to take full ownership of its Chinese manufacturing and sales operations
22.07.2021
Volvo Cars has signed an agreement with its parent, Geely Holding, to acquire Geely Holding’s stake in the companies’ joint ventures in China, with the aim of taking full ownership of its car manufacturing plants and sales operations in the country. more >>
BMW Group posts strong sales for first half-year
08.07.2021
On course for solid, profitable sales growth in 2021.BMW Group sales +39.1 percent higher year-on-year; 1,339,080 vehicles sold in first six months   - Sales up +7.1 percent from pre-crisis year 2019 - Sales more >>
McLaren Automotive appoints George Biggs as Commercial Executive Director
01.07.2021
Luxury supercar maker McLaren Automotive today announces the appointment of George Biggs to the role of Commercial Executive Director, effective 1 July.George assumes responsibility for global sales more >>
BMW i Ventures Announces New $300 Million Venture Capital Fund
01.07.2021
... to Further Invest in Sustainability, Transportation, Manufacturing and Supply ChainBMW i Ventures announced  the creation of a new $300 million venture capital fund with a strong focus on sustainability. The new fund will invest in early to mid-stage start-ups ope more >>
Mitsubishi Motors Announces Production, Sales and Export Figures for May 2021
29.06.2021
May 2021     Fiscal Year 2020 (21/04-21/05)     Calendar Year 2021 (21/01-21/05) Volume(unit)     YoY(%)     Volume(unit)     YoY(%)     Volume(unit)     YoY(%) more >>
Volkswagen Group secures second highest monthly market share in Europe since 2001
29.06.2021
    European new car registrations increased last month compared to May 2020, but still far from pre pandemic levels    Volkswagen Group gained traction thanks to SUV and new EV offerings more >>
Uber partnership to help Kia strengthen EV share in Europe, says GlobalData
18.06.2021
Following the news that South Korean automaker Kia has partnered with shared mobility giant Uber to supply electric vehicles (EVs) in Europe; Bakar Sadik Agwan, Senior Automotive Consulting Analyst at GlobalData, a leading data and analytics company, offers his view: more >>
Volkswagen invests a further 500 million in sustainable battery activities with Northvolt AB
11.06.2021
    Group participates in financing round with a total of US$2.75 billion and continues to hold about 20 percent of the shares in the Swedish cell producer    Funds to be used for capacity expansion in production, recycling and research and development    Arno Antlitz, Group Board Member for Finance a more >>
Goodyear to present at Deutsche Bank Virtual Investor Conference
10.06.2021
The Goodyear Tire & Rubber Company today said it will webcast its presentation during the Deutsche Bank Global Auto Industry Conference on June 16, 2021.Darren R. Wells, executive vice president and chief financial officer, will provide a business overview. more >>
EU budget 2022: Speeding up Europe's recovery and progressing towards a green, digital and resilient future
09.06.2021
The Commission has today proposed an annual EU budget of €167.8 billion for 2022, to be complemented by an estimated €143.5 billion in grants under NextGenerationEU. Their combined firepower will mobilise significant investments to boost the economic recovery more >>
Draft annual EU budget 2022 - Questions and answers
09.06.2021
  1.  What are the priorities of the draft budget for 2022?The EU budget is the centrepiece of the Union's recovery efforts, aiming to get Europe back on track following the COVID-19 pandemic and its consequences. more >>
FLA - Consumer car finance market boost in April as showrooms re-open
07.06.2021
New figures released today by the Finance & Leasing Association (FLA) show that the consumer car finance market reported growth in new business volumes of 1276% in April 2021 compared with the same month in 2020. In the first four months of 2021, new business volumes were 13% higher than in the same period in 2020. more >>
American Honda Sets All-time Monthly Sales Record in May
03.06.2021
    American Honda set an all-time sales record for any month on sales of 176,815 in May       Honda brand light trucks set new all-time monthly sales record, helping the brand to record May s more >>
Kia announces May 2021 global sales
01.06.2021
    May global sales at 245,994 units, up 49.2% y/y    Sales in Korea at 47,901 units, down 6.4% y/y    Sales outside of Korea jumped to 198,093 units, up 74.2% y/y    Kia to create sales momentum through new models, including the Kia EV6 battery electric vehicle and all-new Sportag more >>
Roland Villinger appointed new Head of Corporate and Product Strategy at SKODA AUTO
31.05.2021
- Roland Villinger will have responsibility for the newly created area of ‘Corporate and Product Strategy’ at ŠKODA AUTO as of 1 June 2021   - ‘Corporate Development and Digitalisation’ and &lsqu more >>
2001-2021 copyright automobilsport.com