A1 Team Switzerland partnership to bring Swiss fans closer to the action

A1 Team Switzerland partnership to bring Swiss fans closer to the action

15.11.2007: A1 Team Switzerland partnership to bring Swiss fans closer to the action

A1 Team Switzerland has signed Schweizer Sportfernsehen (SSF) as an official partner for the rest of the current season. The partnership will be seen for the first time at the next round in Malaysia (November 25, 2007).

Schweizer Sportfernsehen will share the A1 Team Switzerland race day experience with Swiss based fans and viewers complete with additional short insert features highlighting the race day every Sunday of a race weekend. The show will be broadcast live, or where the time difference is significant, delayed as-live to enable prime time viewing.

The Swiss channel will also review the races every Tuesday after a race. Schweizer Sport Fernsehen is widely recognised throughout Switzerland, a country of 7 million inhabitants.

This year the chanel's penetration reached 1.8 million households in German-speaking Switzerland. The TV network has a short/mid term plan to reach 75% of all Swiss households representing over 2.5 million households.

 

Max Welti, team principal, A1 Team Switzerland commented, "At A1 Switzerland our team/A1 Team Switzerland, we are very proud that the Schweizer Sport Fernsehen channel is working in partnership with us. I am very happy for our team, our drivers and our main business partner AquaSP our team sponsor and our drivers to have reached this agreement after so much hard work.

Schweizer Sportfernsehen shows pretty impressive figures and popularity. Not only it is important for the team to raise its profile through strong and comprehensive media coverage, but I invite all A1GP World Cup of Motorsport fans to tune in to for the next Malaysian Grand Prix preview and review shows on Schweizer Sportfernsehen as well as the live broadcasts.

 

Mr. Pascal Jenny, CEO Schweizer Sportfernsehen : "Motorsport is part of a very important offer to the regular viewers at Schweizer Sportfernsehen. It is very lucky for the diversity and quality of our sports program to be able to broadcast and have access to such an international racing sport platmform supported by a global international vision.

On top, the viewers can identify to their country and cheer for the results of their country as well as live their emotions through.

The hi-professional quality of the broadcast from the events on a world-wide basis will also enhance the level of our programs and make it a very attractive offers to our trustful viewers."

 

AquaSP

AquaSP, developed by Multi Pro Natural Ltd., is an innovative, non-toxic and environmentally friendly enzyme based product which acts as a catalyst to the natural oxidization process and speeds up the natural destruction process of bacteria in water without placing undue demand on oxygen contained. This product has a wide range of potential applications; it kills bacteria, viruses, fungi, nematodes and protozoa without the use of any toxins.

Currently the product is in the release process and being prepared for market entry. AquaSP will be distributed internationally by Multi Pro Natural Ltd., which develops and distributes environmentally friendly products for different sectors.

A1 Team Switzerland

A1 Team Switzerland is the Swiss national team in motorsport, representing its country in the unique global A1 GP World Cup of Motorsport. A1 Team Switzerland is entering its third year of racing in the A1 GP series.

After 11 events and 22 races around the world, A1 Team Switzerland finished the inaugural A1GP season as runners-up, winning from pole position in Dubai. In 2006-2007 they again won from the pole in Malaysia, on the way to securing another top eight championship finish.

The drivers racing for their country in 2007-2008 will be Neel Jani and S bastien Buemi. The rookie drivers will be Marcel F ssler, Tom Dillmann and two lady rookie drivers, Rahel Frey and Natacha Gachnang who participated successfully to a shootout event at Silverstone in September 2007.

They will have the chance to represent their national team starting with the Brno Grand Prix, 2nd leg of the A1 GP Championship.

 

A1 Team Switzerland's selected best results

Sprint race: 2 x 1st - Malaysia 2006/2007 (Neel Jani) and Dubai 2005/2006 (Neel Jani)

Feature race: 3 x 2nd 2005/2006 South Africa (Neel Jani), Malaysia (Neel Jani), Portugal (Neel Jani)

Pole Position: Malaysia 2005/2006 and 2006/2007 (Neel Jani), Dubai 2005/2006 (Neel Jani)

First 2007 podium: Zandvoort (Neel Jani) Second 2007 podium: Brno - CZ (Neel Jani)

 

-Agnes Carlier -  photos A1GP

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15.11.2007 / MaP

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