Appointments in the Alpine Management Committee

Appointments in the Alpine Management Committee

12.05.2021: As of April 1st, 2021, Cédric JOURNEL joins the Alpine Business Unit as Sales & Marketing Vice President of the brand. He reports to Laurent ROSSI, Chief Executive Officer of Alpine. Cédric JOURNEL is a member of the brand's Management Committee.


    As of April 1st, 2021, Cédric JOURNEL joins the Alpine Business Unit as Sales & Marketing Vice President of the brand. He reports to Laurent ROSSI, Chief Executive Officer of Alpine. Cédric JOURNEL is a member of the brand's Management Committee.


    As of May 1st, François PIERRARD is appointed Director Strategy and Business Development of the Alpine Business Unit. He reports to Laurent ROSSI, Chief Executive Officer of Alpine. François PIERRARD is a member of the brand’s Management Committee.  


    As of April 19th, 2021, David GENDRY is appointed Alpine Marketing & Communication Director. He reports to Cédric JOURNEL.




    The arrivals of Cédric and David represent a new impetus for the commercial development and value of the Alpine brand. Their experience gained with prestigious manufacturers, both in France and internationally, is a strength for the brand and gives Alpine a boost.


The stakes are high, and the objectives ambitious. Their skills and commitment are essential to our ambition and success. In line with his active participation in the development of the Renaulution strategic plan, François' skills will be key to the development of Alpine.


    Laurent Rossi, Alpine CEO




Born in 1973, Cédric JOURNEL holds an MBA from HEC Paris. After working in various positions in the world of motorsport and Formula 1, he joined Honda Motors as Automotive Network Developer. In 2000, he joined the Volkswagen Group. First in France, where he held various positions in Sales, Marketing and Network Development, including Fleet Sales Manager. He completed his time in France as Marketing Director for Skoda.  



In 2011, Cédric JOURNEL joined the Volkswagen Group headquarters where he was in charge of international communication. The following year, he was appointed Vice President of Marketing, Product and Strategy China within FAW-VW.



In 2016, Cédric JOURNEL was promoted to Managing Director of the Audi brand in Korea. Since 2019, Cédric JOURNEL has been Managing Director of Volkswagen Import China.



As part of the Renaulution, the rise of the Alpine brand and the integration of all motorsports activities within the brand, Cédric JOURNEL will also be responsible for developing income related to motorsports.



Born in 1992, François PIERRARD holds a Master of Science in Management from ESSEC. In 2017, he joined the strategy consulting firm McKinsey & Company. He took part in numerous missions for French and international industrial and technological players: definition of strategic plans, mergers & acquisitions, restructuring plans, digital transformation .


In 2020, he joined Renault Group within the Strategy and Business Development Department and becomes a member the team dedicated to the Renaulution plan.

 
François PIERRARD will be responsible for implementing the roadmap for the Alpine entity and developing levers for growth.

 

 

 

Born in 1976, David GENDRY holds a Master's degree in Business and Tax Law from the University of Aix en Provence.

 

 

In 2000, he began his career as a business lawyer with the PSA Peugeot Citroën Group. In 2003, he joined the Sales department and was appointed Marketing and Communication Director of Peugeot Sport. In 2009, he became Sales and Marketing Director of Peugeot in the Czech Republic.

 

In 2012, David GENDRY joined Volkswagen Group France as Marketing Director for Seat France. In 2016, he was appointed Global Digital Director for Seat in Spain. In 2018, he was assigned to China as Vice President of Sales and Marketing for one of the Volkswagen Group's joint ventures. Since 2020, David GENDRY has been Managing Director of the Seat and Cupra brands in Portugal.



David GENDRY will be responsible for defining the overall marketing strategy of the Alpine brand, in particular by piloting the deployment of product and motorsport marketing activities.





Gilles GAUTHEROT, photos Olivier MARTIN-GAMBIER

Permanent-URL: http://www.automobilsport.com/alpine-management-committee-laurent-rossi-journel---223245.html

12.05.2021 / MaP

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