Online landmark: Ferrari F40, £1,000,500 08.01.2022: Hagerty’s selection of 2021’s most influential global classic vehicle sales. The Market’s July sale of ‘F40 BLU’, a 1989 Ferrari F40, for £1,000,500, was another watershed moment: the first time a car sold for over £1m in a dedicated UK online auct

Hagerty’s selection of 2021’s most influential global classic vehicle sales.

The Market’s July sale of ‘F40 BLU’, a 1989 Ferrari F40, for £1,000,500, was another watershed moment: the first time a car sold for over £1m in a dedicated UK online auction.


Interestingly, it lacked the originality usually demanded of such top cars, having been painted in Porsche Aqua Blue, but made up for it in online presence, generated by its owner Sam Moores, the Car Chat podcaster and photographer.



Interestingly, four bidders were still competing even after the car reached £980,000. Hagerty has tracked the values of F40s rising steadily over the last few years: from 2016 until 2021, top values in the Hagerty Price Guide rose by 11 per cent.



Two more exceptional examples sold in the US at Monterey in August, one for $2.89M (Gooding and Co) and another for $2.42m (RM Sotheby’s). With over 50 per cent of F40 owners who insure with Hagerty born since 1965 (up from 28 per cent in 2018), younger money is coming into the market, reinforcing the F40’s position as a key collectable car in the present climate.




Hagerty, photos The Market