BAC Mono R set for a dynamic debut at the Formula 1 Saudi Arabian Grand Prix 17.03.2023: • This weekend’s F1 race in Jeddah will host a special Mono R – the very first example of BAC’s ultra driver-focussed machine delivered to Saudi Arabia • BAC’s introduction at the F1 race reinforces the company’s intent to rapidly accelerate its pres

•    This weekend’s F1 race in Jeddah will host a special Mono R – the very first example of BAC’s ultra driver-focussed machine delivered to Saudi Arabia

•    BAC’s introduction at the F1 race reinforces the company’s intent to rapidly accelerate its presence in key markets in the region, including Saudi Arabia


•    BAC’s global reach extends to 46 territories with new international dealer partnerships close to being finalised and announced


•    The technology-driven supercar brand perfectly complements the ethos of F1, where innovation, engineering excellence and pioneering design are paramount


•    Mono R’s standing at the Saudi Arabian Grand Prix embodies BAC’s recent brand trajectory, underpinning a strategic global expansion
   



Briggs Automotive Company (BAC) will showcase at this weekend’s F1 race in Saudi Arabia the first-ever Mono R to be tailored, created and delivered direct to a customer in the country. By being part of the highly prestigious motorsport event in Jeddah, which is expected to be viewed by millions of people around the world, BAC is further demonstrating the global growth and potential of its brand.



The Liverpool, UK, based company has embarked on an ambitious expansion strategy that includes a rapid scale-up in key markets, including the Middle East. A partnership with a leading luxury automotive dealership group in Saudi Arabia is imminent. This partnership will be followed by similar announcements in other key international markets in Asia and North America and within the next quarter. At present, BAC currently operates in 46 territories.



Demand for the Mono R, a lightweight and dynamically performance-defining machine created to be the standard bearer for pure driving enjoyment and pleasure, continues to soar thanks to its unique design, engineering and technology attributes. This includes several world-firsts, such as the pioneering addition of graphene in its bodywork.


 
An exemplary example of what true bespoke personalisation means in the automotive space, Saudi Arabia’s first Mono R has been tailored to exacting customer details, featuring a dramatic smoked carbon fibre bodywork that was painstakingly crafted by BAC’s meticulous design and engineering teams.




Part of BAC’s ethos is to have an uncompromising approach to fulfilling customer wishes and realizing the perfect vehicle finish without impacting the car’s core performance-defining principles. In addition to the smoked carbon fibre body, the Mono R at the F1 race in Saudi Arabia also incorporates subtle metallic gold highlights, a beautifully delicate design element that extends to its carbon hybrid wheels, which remain the lightest 17-inch wheels in the world.



As a technology-driven supercar brand that prides itself on being daring, original and highly innovative, BAC’s unwavering commitment to delivering engineering excellence and pioneering design is in complete alignment with F1, a motorsport incubator that centres on pushing boundaries so that state-of-the-art technology makes its way into the automotive space and benefits on-the-road vehicles.



At the Jeddah Corniche Circuit, the first Saudi Arabian Mono R will take centre stage at the prestigious F1 Paddock Club.



Speaking at the event in Jeddah, BAC co-founder and director of product development, Neill Briggs, said: "We're thrilled to be part of the Formula 1 scene. The ‘sport of driving’ is one of the core guiding principles that helped us establish BAC in 2009.



Much like the F1 cars at this very race, the Mono R is a piece of precision engineering focused on forging a three-way connection between driver, machine and the road – or in F1’s case, track – ahead. Truly fulfilling driving pleasure and enjoyment is what the Mono R has been created to do and we are delighted to deliver one such example to a customer in the Middle East.”


Ian Briggs, co-founder and design director, added: “We continue to demonstrate that we’re headed in the right direction, both as a company and the products we’re creating. Demand for the Mono range has never been so great, and this is leading BAC to manage a carefully planned global expansion.



Having a presence in key markets such as the Middle East – and including Saudi Arabia – is a crucial facet to our scale-up. The Middle East’s first-ever Mono R, an exquisite example of personalisation, is testament to the outrageously talented BAC team back home in Liverpool.”





 
Briggs Automotive Company (BAC) LTD is the British manufacturer behind the world’s only road-legal, single-seater supercars – the BAC Mono and BAC Mono R. The Liverpool-based business was founded in 2009 by brothers Neill and Ian Briggs, who set about delivering a pinnacle road vehicle that offers the most authentic and purest driving experience possible.


Mono and Mono R implement the very latest racing technology and are highly regarded by customers and critics alike as the ultimate pieces of sporting equipment for the art of driving. They focus solely on the person behind the wheel, race cars for the road that can be described as A-to-A vehicles, rather than A-to-B – forget the destination; these models are all about pure driving pleasure.


 
BAC customers are passionate, knowledgeable and highly discerning car lovers who have achieved entrepreneurial success; and, as such, have extensive garages housing the finest car collections. Technology savvy and passionate about driving, they invest in Mono because they seek an uncompromising, ultra-immersive experience that nothing else in the world can offer, combined with an exceptional level of bespoke luxury.



Designed, engineered, and managed by experts with extensive backgrounds in leading global automotive, high-end supercar, and motorsport brands, Mono and Mono R, are luxury products that owners can tailor to fulfil their needs and desires. From performance to personalised vehicle aesthetics, drivers are offered a truly bespoke commissioning experience and customer journey. Every single car rolled out of the BAC factory is a ‘One of a Kind’ creation.



BAC exports 90% of the cars it produces to more than 45 different countries across five different continents – and counting. The company’s carefully selected, highly specialized dealer network across America, Asia and Europe caters to an ever-growing global demand for Mono ownership and servicing.








Dean Borge-Slavnich -  photos BAC