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BMW is official partner of the Art Basel in Miami Beach 2014.
25.11.2014: BMW at Art Basel Miami Beach 2012 on Wednesday, December 5th.
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BMW at Art Basel Miami Beach 2012 on Wednesday, December 5th.
From December 4 to 7, the Art Basel in Miami Beach will open its doors for the 13th time. This year, BMW will once again be supporting the show as official partner. More than 250 leading galleries from North and South America, Europe, Asia and Africa will show masterpieces of modern and contemporary art as well as newly created pieces by emerging artists.
As in previous years, BMW will again be involved in the 2014 art fair with an event of its own and will provide the official VIP shuttle service with 7 series vehicles for visitors to the show.
BMW is inviting visitors to view the legendary BMW Art Car by Roy Lichtenstein at the Botanical Garden next to the fair. In 1977, the artist designed the third vehicle in the BMW Art Car Collection, a BMW 320 Group 5.
The colourful, vibrant Pop-art landscape reflects his famous comic strip style in the paintwork, the surroundings flashing by depicting the driver’s view from the moving racing car. In Art Basel`s Collectors Lounge in the Convention Center, the BMW Art Car by Michael Jagamara Nelson will also be on display.
In 1989, the Australian chose the depiction of nature from aerial view for the design of his Art Car. His BMW M3 Group A is covered in mythological Aborigine shapes and patterns.
For almost 40 years now, the BMW Art Car Collection has fascinated art and design enthusiasts as well as car and technology aficionados all over the world with its unique symbiosis of fine art and innovative automotive technology.
Until now, the collection includes 17 vehicles that were created by renowned artists such as Frank Stella, Roy Lichtenstein, Robert Rauschenberg, Jenny Holzer, Olafur Eliasson and Jeff Koons and has been presented at art fairs and museums all over the world. In 2014, BMW published the first comprehensive publication about the legendary BMW Art Cars -published by Hatje Cantz.
On December 3, 2014, BMW will announce a new global art initiative in collaboration with Art Basel aimed at supporting emerging artists.
In addition to the Art Basel`s shows in Basel, Miami Beach and Hongkong, the BMW Group also supports other prestigious art initiatives worldwide such as the Gallery Weekend Berlin and the Kochi-Muziris Biennial in India. The company also cooperates on a long-term basis with numerous cultural institutions and artists around the world, supporting formats such as BMW Tate Live and the Preis der Nationalgalerie.
Thomas Girst, (Vanessa Rogers/newscast)
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