BrilliANT - at the heart of the Belgian diamond industry 27.09.2016: BrilliANT Now Open to International Exhibitors! Have you ever wondered why BrilliANT - the Antwerp Diamond

BrilliANT Now Open to International Exhibitors!


 
Have you ever wondered why BrilliANT - the Antwerp Diamond Trade Fair (ADTF) was created, and how it became the Belgian diamond industry's most successful calling card?
 

Two years after the economic crisis of 2008, a group of diamantaires, most of them members of the Antwerp Diamond Bourse, organised a project they had been musing about since the global crisis hit: to establish an attractive diamond trading platform that would bring hundreds of diamond buying jewellery manufacturers and retail jewellers, people who had never before set foot in Antwerp's diamond quarter before, to the bourses.


They called it the Antwerp Diamond Trade Fair.

 
Now preparing for the eighth edition of BrilliANT, the format of the ADTF has proven very  succesful, Michel Nasielski, one of the organising committee members of the ADTF notes.


 "Once a jeweller participates in the fair, he or she is given a key that unlocks all the possibilities that the diamantaires who hold office in the Antwerp Diamond District have to offer!


Demand from our members grew quickly, visitors now come to us from all five continents, and that is also why we, starting out in 2010 in just one hall, now have three halls converted into exhibition space!" Michel said. 
 

Just listen to Nicholas Wainwright, of Boodles, from the UK: "We find it is a good way to buy diamonds! ...Everyone is keen to sell, and it is relatively easy!"
 

  Suggestions to move the ADTF out of the district have been considered in the past, but were summarily dismissed. "The whole concept of the ADTF is rooted in the diamond district itself.


Visitors can enter and exit the three bourses' halls freely, allocate some time take an elevator up to visit a company in their offices, come back on the trading floor to continue and visit more exhibitors' booths, go for lunch in one of the on-the-premises restaurants, or quickly pop out back to their hotel, a walk of just a few minutes away," said Ya'akov Almor,  Communications Director of BrilliANT - ADTF.

 
"Any other location in or outside Antwerp, most probably in a non-descript exhibition hall, miles away from the district, would completely sever the direct and unique connection offered by the ADTF to the visiting buyers, and the Antwerp diamond business community at large!" he added.


BrilliANT - ADTF has the full support of the Antwerp World Diamond Centre (AWDC), the umbrella organisation of the Antwerp diamond business community.  The AWDC is also the chief sponsor of BrilliANT - ADTF.


But the loudest support is given by the visitors. Alfredo Morgado Russo, a jeweller from Spain who is a returning visitor, is quite vocal about it: "Antwerp is the leading centre for diamonds in the world. And you find good deals!"



 

- Almor Ya'akov -