 |
CAKE signs meaningful 5000 motorcycle contract with premium distributing partner Goldwin inc for Japan.
31.10.2022: Acceleration in Asia continues ahead of timeline
CAKE, the Swedish maker of premium lightweight, electric motorcycles, today announced the closing of a significant partnership in Japan with the premium sportswear manufacturer and distributor G
|
Acceleration in Asia continues ahead of timeline
CAKE, the Swedish maker of premium lightweight, electric motorcycles, today announced the closing of a significant partnership in Japan with the premium sportswear manufacturer and distributor Goldwin, who just signed a three year contract.
The partnership relies on Goldwin Inc’s 70 year experience and well-established network covering manufacturing, distribution, sales and branding, working with premium sports and outdoor brands such as Goldwin, The North Face and Helly Hansen.
Accelerating ahead of timeline, and following the ongoing expansion in North American and European cities, the closure of the deal marks the second clear step in CAKE’s partner strategy for the Asian Market.
"The entry into Asia couldn´t be more right than contractually hooking up with the pinnacle of high quality partners and product specialists Goldwin Inc." says Stefan Ytterborn, founder and CEO of CAKE
"Goldwin is a company that I have come to know well on an operational level over the years, with a number of close business colleagues managing its business. Their commitment to quality, innovation, purpose and customer care is world leading. Aside from the business relevancy, I'm flattered that we get to work with just them and no one else in such an important market as Japan."
“Although the motorcycle business is a new challenge for Goldwin, we deeply respect CAKE’s ambition, fascinating product design and its unique sustainable business model. With the addition of CAKE into our brand portfolio, We truly believe that Gloldwin will be able to offer more diverse value and experience to the Japanese outdoor/sports market.
We are very excited to be a part of the CAKE family and cannot wait to explore a new business frontier hand in hand with CAKE." says Mori Hikari, Managing Executive Officer of Goldwin Inc.
Aside from the CAKE’s direct to user model implemented for Europe and North America, Asia will be developed on a partner basis, together with premium operators. Additional partnerships for other Asian markets will be announced in 2023.
Cake 0 Emission AB
Permanent-URL:
|
Yamaha Hyper Naked range 2023
26.10.2022
|
| New connected TFT meters for the best-selling MT-07 & MT-125With their brutal no-compromise styling, muscular chassis designs and thrilling torque-rich crossplane engine technology, it’s no surprise that Yamaha’ more >> |
Ducati presents the new Panigale V4 R: over 240 hp in track setup, limiter at 16,500 rpm
14.10.2022
|
| • The new Panigale V4 R adopts technical solutions previously reserved to MotoGP and Superbike, such as "gun drilled" titanium connecting rods and pistons with DLC surface treatment• The new Desmosedici Stradale R engine in track setup provides 240.5 hp at 15,500 rpm and continues with the limiter (in sixth gear more >> |
Ducati World Première 2023 Episode 4: This is Racing
13.10.2022
|
| Save the DateOctober 14th | 4 pm CEST | Ducati.com The Ducati World Première 2023 web series continues with the presentation of a model that represents the essence of racing. A motorcycle capable of setting new more >> |
The new BMW M 1000 RR and M 1000 RR M Competition
12.10.2022
|
| "We have achieved an engineering masterpiece in the aerodynamic development of the M RR due to our unwavering ambition, total passion and technical finesse. Thanks to countless hours in the wind tunnel as well as in road tests, we were able to cons more >> |
Behind the Dream: Shiba, with video
07.10.2022
|
| With over 1,600 pieces and parts inside his truck, HRC Spare Parts Coordinator Shibasaki Katsura, or simply ‘Shiba’, is intimately familiar with every inch of the Honda RC213V. In a job where a quiet weekend can become a blur of aluminium, carbon fibre, nuts and bolts in an instant, a special kind of character is needed.
more >> |
CAKE, the electric motorcycle pioneer, expands operations into Italy
06.10.2022
|
| Local organisation and central Milan storefront opens to meet growing customer base in Italy. CAKE, the Swedish maker of premium lightweight, electric motorcycles, today announ more >> |
Multistrada V4 Rally: the Ducati dedicated to great travellers
29.09.2022
|
|
• The new Ducati Multistrada V4 Rally is designed for the most demanding travellers, who want to reach destinations further afield, even with a passenger, without stopping at nothing• more >> |
Gold Wing Family Returns for 2023
27.09.2022
|
| Honda's iconic touring model delivers unforgettable road riding memoriesIn a model announcement today, American Honda confirmed that the Gold Wing family returns for the 2023 model year. For nearly five decades, Honda's legendary flag more >> |
Swappable Batteries Motorcycle Consortium - Grown from 4 to 21 members
15.09.2022
|
| A flying startThe Swappable Batteries Motorcycle Consortium (SBMC), founded in September 2021 by KTM, Honda, Piaggio and Yamaha, has quickly grown to 21 members (and counting).photo caption: SBMC summi more >> |
Ducati expands the Monster range with the SP version, even sportier and more fun
15.09.2022
|
|
• The "SP" represents the top of the range Ducati Monster and is designed to enhance the fun in sporty riding and the style of the bike, thanks to the MotoGP-inspired livery• Benchm more >> |
Yamaha introduce R1 GYTR for 2023
06.09.2022
|
| GYTR: Our Racing DNAWith the same winning DNA the company had since its foundation and the same knowledge applied to any of the R-Series machines, Yamaha engineers have brought industry-leading technology to every performan more >> |
Red Bull Alpenbrevet - Discover the colourful retro moped festival racing across Switzerland
22.07.2022
|
| Red Bull Alpenbrevet sees playful riders follow picturesque routes in the Swiss Alps Since 2010, Red Bull Alpenbrevet has been a motorsport event unlike any other, a colourful, fun and noisy festival of mopeds and their rid more >> |
Indian Motorcycle Sheffield opens its doors
19.07.2022
|
| Indian Motorcycle UK has bolstered its presence in the north of England, with the opening of a new dedicated dealer, Indian Motorcycle Sheffield; bringing America’s first motorcycle brand to Yorkshire, with full sales and after sales facilities.With th more >> |
Ducati Panigale V4 2023: electronic updates improve performance and comfort
12.07.2022
|
| • Ducati continues the annual update of the supersport bike par excellence of its range, exactly the same as with the Ducati Corse prototypes: the bike is already available in dealerships• The new Engine Brake Control EVO 2 software, a brand-new strategy for Ducati Quick Shift and refinements for Ducati Traction Contr more >> |
Ducati announces its entry into the world of WEB 3.0 in partnership with NFT PRO™
08.07.2022
|
| • In the coming months, the Bologna-based motorcycle manufacturer will officially enter WEB 3.0 through a series of projects developed in collaboration with NFT PRO™• This partnership with NFT PRO™ is the starting point to further extend the digital experience of Ducatisti around the world and to reach new more >> |
Yamaha 2023 Off Road fun bikes geared up with striking new graphics
15.06.2022
|
|
From the PW50 and TT-R50 for the smallest riders, to the TT-R110 and TT-R125LWE for kids and young adults, the Yamaha fun bike lineup provides the perfect ride for any age or experience level. For 2023 these bikes come in Icon Blue color more >> |
The Ducati Streetfighter V2 range is expanded with a new colour scheme
14.06.2022
|
| Ducati Streetfighter V2 range expands with the introduction of a new matt metallic green colour that enhances the design of the bike Streetfighter V2 is a more >> |
Energica Unveils "Experia" The All-New, Fully Electric Motorcycle
31.05.2022
|
| ....That Gives the Ultimate Long-Distance Riding Experience The Experia Green Tourer Crossover Electric Motorcycle Provides Performance, Comfort, Styling and Features of a Traditional Sport-Touring Bike with the Longest Range of Any Electric Motorcyc more >> |
Yamaha Racing Heritage Club Lights Up ASI Motoshow in Varano - with video
14.05.2022
|
|
The Yamaha Racing Heritage Club celebrated the golden two-stroke era at the Autodromo Varano De Melegari “Ricardo Paletti” last weekend, allowing fans to see motorcycling legends such as Giacomo Agostini, Carlos Lavado, and Christian Sarron reunited with th more >> |
Suzuki Live set for Cadwell Park
12.05.2022
|
| Suzuki is set to welcome owners and enthusiasts to Cadwell Park on Friday 10 June for Suzuki Live, where the Japanese firm will celebrate both new and old models alike.The day will bring together track sessions for bikes of all ages, test rides, special more >> |
Ducati the power behind Silverstone Bike Track Days
06.05.2022
|
| • Ducati UK announce new partnership with Silverstone bike track days• Ducati supply a fleet of Panigale V4 motorcycles• Partnership will include Ducati Riding Experience Racetrack Academy more >> |
Yamaha Motor’s journey to pioneer new EV value with its TY-E 2.0 electric trials bike
26.04.2022
|
| Seeking to Deliver Fun that Surpasses What Internal Combustion Engines Can Provide
Yamaha Motor has developed the TY-E 2.0 electric trials bike which approaches achieving carbon neutrality by proposing the new value of EV-powered motorcycli more >> |
New Yamaha XSR125 Legacy: Ride Through Time
20.04.2022
|
| Since the introduction of the first Yamaha Sport Heritage models the segment has proved to be a great success with riders of all ages and experience who appreciate the special way these machines blend authentic style and individual character with modern technology and sports performance. more >> |
Spectacular BMW R 18 custom motorcycles from Canada
19.04.2022
|
| Three exclusive masterpieces of talented Canadian customizers celebrate their world premieres.... Show more. BMW Motorrad Canada has revealed the results of its first-ever motorcycle customization project. The company has partnered with three talented builders from acr more >> |
Ducati UK presents the DesertX Tour
31.03.2022
|
| As part of the European tour, the DesertX will for the first time come to Ducati UK dealerships nationwide.The tour begins on the 7th April with locations at Ducati Oxford and Ducati Aylesbury before completing its UK adventure on the more >> |
Honda Unveils 12 Motorcycle Models in Broad-Ranging Announcement
30.03.2022
|
| Five different motorcycle categories represented Announcement includes 2022 and 2023 year modelsToday’s new-and returning-model announcement from Honda is a reminder of th more >> |
1959 Legends Custom Collaboration - Triumph Motorcycles & Gibson
23.03.2022
|
| ... create a one-of-a-kind custom guitar and motorcycle for the distinguished Gentleman's rideAbove: the Gibson 1959 Legends custom edition Les Paul Standard Reissue and Triumph Bonneville T120. Building on a more >> |
Ducati presents the Panigale V4 SP2: "The Ultimate Racetrack Machine"
11.03.2022
|
| • The Panigale V4 SP2 is the top-of-the-range model for Ducati super sports bikes: a special, exciting version for track riding, even more intuitive and less strenuous also for non-professional riders• Carbon fibre rims, Brembo Stylema R® brake calipers, MCS radial master cylinder, dry clutch, 520 chain, billet fo more >> |
New 2022 Yamaha NEO’s electric scooter
11.03.2022
|
| The new generation NEO’s is Yamaha’s first “50cc equivalent” electric scooter to be launched in the European market, and has been developed to satisfy the requirements of a wide range of customers in an ever changing world. Fea more >> |
Yamaha Racing Heritage Club Announces 2022 Schedule
11.03.2022
|
| As the Yamaha Racing Heritage Club (YRHC) gears up for its inaugural year, Yamaha Motor Europe outlined their plans for the project in 2022 at the Lyon Motor Show, France. Explaining the exclusive benefits that members will receive and the type of more >> |
Cake reveals PRISM, a colorful collection of shields for the Makka commuter
22.02.2022
|
| The palette of available colors promotes individual customizationCAKE (www.ridecake.com), the Swedish maker of premium lightweight, electric motorcycles, reveals a functional and colorful upgrade for the Cake Makka commuter. more >> |
Ducati Presents the Limited and Numbered XDiavel Nera Edition: "Elegance. Unlimited."
17.02.2022
|
| • Made in Italy design and craftsmanship combine with technology and innovation in a motorcycle made by Ducati in partnership with Poltrona Frau's Interiors in Motion Business Unit
more >> |
Ducati World Première 2022 Episode 7: Elegance- Unlimited
15.02.2022
|
| February 17th at 4.00 pm CET Ducati.com The Ducati World Première 2022 web series restarts with a new episode in which a special motorcycle will be presented, capable of combining technology and innovation with the excellence of Made in Italy more >> |
Trio of Upgraded Honda Half-Liter Motorcycles Confirmed for U.S.
08.02.2022
|
| CB500X, CB500F, CBR500R cater to adventure, naked and sport customers Also returning for 2022 model year: CB1000R, CBR300R, TRX250XHonda's popular range of practical-but-fun, mid-displacement parallel more >> |
Ducati present the DesertX and the new 2022 model range at the Carole Nash MCN London Motorcycle Show
04.02.2022
|
| • Ducati UK attends London Motorcycle Show from 11-13 February
• First UK showing of DesertX• UK debut for Panigale V4 S 2022• &nbs more >> |
Cake successfully closes phase 1 of its anti-poaching initiative
25.01.2022
|
| Silent electric motorbikes proven to stop illegal attacks on wild animals in AfricaCAKE (www.ridecake.com), the Swedish maker of premium lightweight, electric motorbikes, today announces that it has closed phase 1 of its joint initiative for more >> |
BMW Motorrad USA and Backcountry Discovery Routes announce Wyoming Backcountry Discovery Route (WYBDR).
18.01.2022
|
| 11th Adventure route from non-profit Backcountry Discovery Routes. Exploring remote regions and frontiers of Wyoming. Route to be available on Feb. 1st from RideBDR.com website. WYBDR Feature film premiers on Feb. 5th. more >> |
Refined Africa Twin Headlines Honda’s First New-Product Announcement of 2022
12.01.2022
|
| Legendary adventure-touring platform delivers improved riding experience Other returning models include CBR1000RR, Rebel 500/300For its first new-product announcement of the calendar year, America more >> |
Red Bull KTM Factory Racing get a fiery spark by Brisk for 2022
07.01.2022
|
| KTM factory race teams in FIM Motocross and Enduro World Championship action will count on the performance and reliability of Czech firm BRISK and their spark plug technology 2022. Red Bull KTM Factory Racing have been able to enhan more >> |
