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Spirit of Ecstasy graces Siberia
09.10.2012: Rolls-Royce Motor Cars has arranged the first-ever drive experience for prospects beyond the Ural Mountains, following
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Rolls-Royce Motor Cars has arranged the first-ever drive experience for prospects beyond the Ural Mountains, following an enquiry from the Tyumen Oblast in Siberia. A Rolls-Royce Ghost was presented in Tyumen in cooperation with the leading regional business community.
“The importance of Russia for our business development is growing further. The interest from Siberia in our motor cars underpins the universal appeal of arguably the ultimate symbol for success”, commented James Crichton, Regional Director Rolls-Royce Motor Cars for Europe and South Africa.
Tatiana Fitzgerald, Managing Director of Rolls-Royce Motor Cars Moscow, said: “Siberia still has this very special connotation of myth, eternity and human endeavor which fits the Rolls-Royce brand perfectly. We were more than pleased to support this drive event as a first of more regional drive events to come.”
Tyumen is historic ground; in 1586 Russian pioneers founded the first Russian settlement in Siberia, around 1,700km (1,100 miles) southeast of Moscow. Since then, located at the crossing of important trade routes, Tyumen has become one of the business hubs in Siberia. With a population of nearly 600,000 people it is the center of the Tyumen Oblast.
Russia is the number one market for Rolls-Royce Motor Cars in Continental Europe. Sales show healthy growth based on sustained demand for Phantom and the additional momentum of Ghost Extended Wheelbase which was launched in Russia in March.
The award-winning Ghost has seen exceptional feedback since its debut, the latest being the “Best Luxury Car” award at the Moscow International Motor Show 2012. Designed as a more informal Rolls-Royce, it has introduced a new generation of customers to the marque.
Ghost Extended Wheelbase simply takes the principle even further. Customers who require slightly more rear-cabin space to travel in uncompromising comfort are able to do so whilst still enjoying the peerless Ghost driving experience; in essence it is the perfect car for all occasions.
Frank Tiemann, photos Rolls-Royce
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