Rolls Royce Wraith makes its Bahrain debut 23.07.2013: Euro Motors celebrates 10 years representing the Rolls-Royce Motor Cars brand by hosting the launch

Euro Motors celebrates 10 years representing the Rolls-Royce Motor Cars brand by hosting the launch of the most powerful Rolls-Royce in history.



Wraith, the most powerful and dynamic Rolls-Royce in history, made its eagerly-anticipated debut here in Bahrain at Euro Motors, the sole dealer of Rolls-Royce Motor Cars in the Kingdom.


With an elegant fastback design and the ability to accelerate from 0-100 kmh in just 4.6 seconds, the 624 bhp-model from the world’s pinnacle super-luxury marque presents a unique character defined by power, style and drama, and a hint of the noir, while maintaining the hallmark Rolls-Royce attributes of luxury, refinement and hand-craftsmanship.


“Today we launch the ultimate gentleman’s gran turismo, a car that embodies the spirit of Charles Stewart Rolls.” commented Geoffrey Briscoe, Rolls-Royce Motor Cars Regional Director, Middle East, Africa and Latin America.


“The most powerful Rolls-Royce in history, Wraith promises the sense of adventure and speed that drove our founding forefather. But of course, Wraith’s starting point is luxury, refinement and quality – traits that remain as important to Rolls-Royce customers today as they were more than a century ago.”


“Sir Henry Royce, one of the founding fathers of Rolls-Royce Motor Cars, said: “Take the best that exists and make it better: when it does not exist, design it.” These words resonate with Wraith because it is the most powerful Rolls-Royce ever; the most dynamic Rolls-Royce with the boldest styling.


 However it is every inch a refined and luxurious model. But there is also an element of the noir, a sense that this is an edgier car than Ghost, or any other car in the Rolls-Royce line-up,” Mr Briscoe added.


“Despite being revealed for the first time today, Wraith is already an astounding success in Bahrain. Our limited allocations for 2013 are completely sold out and the order books are looking very healthy. Wraith will definitely attract a new demographic to the brand, it is a car that will appeal to a slightly younger audience, and one that will quickly establish itself as the ultimate gentleman’s gran tourismo,” said Mr Paul Yates, General Manager of Euro Motors.


“The fact that this year we celebrate a decade of successful collaboration between Rolls-Royce Motor Cars and Euro Motors makes it an even more prestigious occasion, and we are delighted to now unveil it in the region,” concluded Mr Yates.


In profile, Wraith’s sweeping fastback design gives the car its unique character. Bold lines, tension in the panels and a raked rear screen evoke the image of a world class athlete poised in the starting blocks. Further expression of dynamic intent can be seen in Wraith’s deeply recessed grille, wide rear track and dramatic two-tone presentation.


Coach doors open to reveal a sumptuous interior complete with softest Phantom-grade leathers and expanses of wood called Canadel Panelling. Named after the famous cove in the South of France where Sir Henry Royce and his design and engineering teams spent their winters. This contemporary and tactile finish sweeps through the interior, cosseting four occupants in a space bathed in light and warmth.


The interior ambiance is complemented by Starlight Headliner, a Bespoke feature available beyond Phantom family cars for the first time. 1,340 fibre optic lamps are hand-woven into the roof lining to give the impression of a glittering, starry night sky.


Performance delivers on the promise of Wraith’s styling. Power delivery is effortless, but dramatic, thanks to a V12 engine married to 8-speed automatic ZF transmission. 624 bhp / 465kW is available to the driver while the 0-60 mph sprint is achieved in 4.4 seconds, compared with 563 bhp / 420kW and 0-60 mph in 4.7 seconds for Ghost.


From 1,500 rpm 800 Nm of torque is available (780Nm for Ghost), while a wide rear track, shorter wheelbase and lower roof height further contribute to the most powerful, involving driving experience of any Rolls-Royce in history. The car’s suspension has also been tuned to minimise body roll and discreetly amplify feedback when cornering; while steering weight is heavier at high speeds and lighter at low speeds adding to the spirited drive.


However, Wraith is no GT bruiser. Agility improvements have been achieved with absolutely no compromise to the sensation of riding on a bed of air. Furthermore, the debut of Satellite Aided Transmission (SAT) technology takes the powertrain to a new level of effortless delivery, one that perfectly suits the Rolls-Royce brand.


Satellite Aided Transmission uses GPS data to see beyond what the driver sees; it anticipates his next move based on location and current driving style, then selects the most appropriate gear for the terrain ahead. Corners, motorway junctions and roundabouts are all anticipated in advance meaning Wraith is constantly poised to deliver on its promise of performance.


A more polished, effortless driving experience and even better response brings a new, more dynamic dimension to the famous Rolls-Royce trait, waftability.


For over a century a Rolls-Royce motor car has featured technologies designed to support occupants discreetly, delivering a peerless driving experience epitomised by the term ‘effortlessness’. In every Rolls-Royce these assist the driver when called upon, but are prepared to return without fuss to the background when no longer required.


Advances in mechanical and electrical technology deliver systems like head-up display, adaptive headlights and Wraith’s keyless opening boot. But improvements in connectivity have taken the human-machine interface to a new level of sophistication, a suite of aids that could be likened to a contemporary on-board valet.


Voice activation commands, for example, come with a one-touch call button located on the steering wheel. A destination no longer requires manual input from a navigation menu and route assistance begins immediately, on-screen and via audio guidance following a voice command such as “navigate to Piccadilly in London.”


Additional improvements in communications come in the design and functionality of the elegant Spirit of Ecstasy rotary controller. This allows navigation through on-screen functions using a touch pad that features pinch and pull functionality to echo smart phone usage. Letters can also be ‘drawn’ onto the pad by hand rather than by scrolling through a series of available characters on-screen.


First deliveries of Wraith will be made to customers in the final quarter of 2013.



Andrew Ball- photo Rolls Royce