Dr. Ulrich Hackenberg recognized with the VdM “Golden Diesel Ring”

Dr. Ulrich Hackenberg recognized with the VdM “Golden Diesel Ring”

30.05.2014: Honoring personal contributions to road safety Broad-based strategy for safety

    Honoring personal contributions to road safety

    Broad-based strategy for safety

    Comprehensive networking of the car is key to new developments



photo caption:  VdM “Golden Diesel Ring”




The German Association of Motoring Journalists (VdM) today presented Dr. Ulrich Hackenberg, Audi Board Member for Technical Development and head of cross-brand Research & Development for the Volkswagen Group, with its “Golden Diesel Ring” (Goldener Dieselring).


With the ring, the VdM recognizes Dr. Hackenberg for his contributions to road safety. The honor was presented during the AMI Auto Show in Leipzig.


Dr. Hackenberg expressed thanks for the appreciation of his achievements and said that he felt very honored. Beforehand, he explained in his keynote address the philosophy that Audi and Volkswagen follow in the field of safety technology:


“We have developed a concept that covers all aspects. It ranges from passive and active safety systems and new technologies for piloted driving to seamless networking of the car and its environment. This all happens to the benefit of our customers, who are always the focus of our development work.”


 Dr. Hackenberg also stressed that: “One important concern for us here is to democratize the safety systems. This maxim calls for deploying the most advanced technologies throughout all of the model lines as quickly as possible.”


The subject of safety has been a high priority at Audi for many years. As far back as 1938, early crash tests were performed by the forerunner brand DKW. The NSU Prinz of 1958 already featured a crumple zone for frontal collisions; in the late 1960s, Audi began using dummies in crash tests.


Other milestones include the Procon‑ten restraint system from 1986 and the Audi Accident Research Unit (AARU) founded in 1998 to study traffic accidents. Today, crash simulations alone involve more than 200 specialists working in Audi Technical Development.


During his career at Audi, Volkswagen and Bentley, Dr. Hackenberg has initiated and realized countless safety projects. An important field of work continues to be the classic task of protecting passengers and pedestrians in collisions. Another field is the avoidance of accidents through developments that improve driving fitness and reduce stress on the driver.


These include ergonomic concepts and measures to reduce noise as well as the use of innovative lighting systems. Driver assistance systems have gained importance in recent years in all vehicle segments – from the city emergency braking function in the Volkswagen up! to the top solution, Audi pre sense plus.


The philosophy of Audi and Volkswagen also includes spreading the new technologies in the worldwide markets through competitive pricing. The critical lever for this is high‑volume production – made possible through efficient development and manufacturing.


The modular longitudinal matrix, which will soon launch its second generation, and the modular transverse matrix offer the perfect conditions for this. Dr. Hackenberg was responsible for the development of both modular platforms.


Democratizing also means cooperation – the worldwide research and development network of Audi includes four leading universities in China. Since 2007, Dr. Hackenberg has taught as part of a guest professorship at Tongji University in Shanghai. Two years prior to that, the university launched a partnership with Volkswagen AG on his initiative for a joint research project that studies traffic accidents.


At the presentation of the Diesel Ring in Leipzig, Dr. Hackenberg offered a glimpse into the future. Audi will introduce its new technologies for piloted driving before the end of this decade. These will reduce the burden on the driver in many situations and offer the potential for avoiding accidents.


One key to piloted driving is continuing the seamless networking of the car. Aspects of this include car‑to‑X communication – cars that communicate with each other can warn of dangers such as slippery roads or crossing traffic at intersections and, as a result, develop swarm intelligence that can benefit all motorists.


Since 1955, the German Association of Motoring Journalists (VdM) has presented the Diesel Ring each year to prominent figures who have made outstanding contributions to “increasing traffic safety and reducing the consequences of accidents.”


The award’s name reflects the fact that a fragment of a bolt from the first test engine made by Rudolf Diesel is incorporated into the Golden Ring trophy. A piece of a bolt from the engine was severed for this purpose in 1954 at the MAN museum in Augsburg.

 

- Oliver Strobach, photo Audi

Permanent-URL: http://www.automobilsport.com/dr-ulrich-hackenberg-vdm-golden-diesel-ring-road-safety---123836.html

30.05.2014 / MaP

More News

Lexus leads in customer satisfaction in Norway and Sweden
14.05.2014
    For the third year in a row, Lexus is the clear winner of the largest car satisfaction surveys in Norway and Sweden, AutoIndex 2014    In both countries, Lexus wins in all 4 surveyed categories: cars, dealers, after sales services, and loyaltyMore than 13,000 Norwegian and 15,000 Swedish car owners participated in more >>
Rolls-Royce wins gold award for Wraith launch film
01.05.2014
The Rolls-Royce Wraith Launch Film has been awarded a Gold Award at the 26th International Visual Communications Association (IVCA) Awards.The film, entitled ‘And the World Stood Still’, introduces Wraith as the mos more >>
Rolls-Royce Motor Cars Wraith named amond Edmunds.com's top rated vehicles for 2014
16.04.2014
Today at the 2014 New York International Auto Show, Rolls-Royce Wraith was named one of Edmunds.com’s Top Rated Vehicles for 2014. Wraith, which had its North American debut at the 2013 New York International Auto Show, pr more >>
Opel Mokka gewann den Titel „Allradauto des Jahres“ wieder
12.04.2014
•    Zweiter Sieg in Folge: Opel Mokka gewinnt erneut bei großer Leserwahl•    Bereits mehr als 200.000 Bestellungen: Trendiges SUV bei Käufern hoch im KursDer Opel Mokka landet bei der more >>
Rolls-Royce Wraith awarded 2014 Ward's 10 Best Interiors
10.04.2014
Rolls-Royce Wraith has been named one of Ward’s 10 Best Interiors for 2014. This year, 41 vehicles with all-new or redesigned passenger compartments sought top honors for fit-and-finish, comfort, ergonomics, functionality, value, safety and aesthetics. While entries incl more >>
Lexus IS 300h ist Firmenauto des Jahres
10.04.2014
Sportlimousine siegt in der Importwertung der Mittelklasse    Fahrverhalten, Komfort und Wirtschaftlichkeit entscheidend    Vollhybrid kombiniert Fahrspaß mit niedrigem Kraftstoffverbrauch&n more >>
Seat Leon ST und Alhambra zum Firmenauto des Jahres 2014 gekürt
10.04.2014
Zweimal Gold •    Leon ST Sieger der Gesamtwertung „Kompaktklasse“•    Alhambra im vierten Jahr in Folge ausgezeichnet•&nbs more >>
ŠKODA Rapid Spaceback gewinnt weltweit renommierten Red Dot-Designpreis
25.03.2014
- ŠKODA Rapid Spaceback: Innovativer Kompaktwagen gewinnt den ,Red Dot Award’ für hochwertiges Produktdesign-  ŠKODA Octavia Combi RS mit ,Honourable Mention‘ geehrt-  ŠKODA freut sich über more >>
Fortune magazine names Goodyear the world’s most admired Motor Vehicle Parts company
25.03.2014
Goodyear tops the internationally respected publication’s ‘Global Most Admired’ list for the first time.                        &nbs more >>
BMW Motorrad takes top awards in Motorcycle of the year 2014
18.03.2014
BMW Motorrad wins in three out of eight categories and celebrates a total of nine top places in the MOTORRAD magazine “Motorcycle of the Year 2014” readers’ choice awards.BMW HP4 with Package Competition more >>
Maserati Ghibli named Wheels ‘Car of the Year’
17.03.2014
The all-new Maserati Ghibli put its competition in the shadows to win the coveted title ‘Car of the Year’, awarded by Wheels Magazine. In addition to ‘Car of the Year’, the Maserati Ghibli S also bagged the more >>
Michelin zum vierten Mal in Folge beliebtester Anbieter von Automobilzubehör
29.01.2014
Nummer 1 im Marken-Ranking „BrandIndex Top-Performer 2013"MICHELIN gehört zu den beliebtesten Marken Deutschlands. Das belegt erneut das Marken-Ranking „BrandIndex Top-Performer 2013" more >>
MICHELIN als „best brand 2014" ausgezeichnet
17.01.2014
AUTOHAUS und asp Auto Service Praxis Leserbefragung kürt Reifenhersteller zur beliebtesten Marke der BrancheMICHELIN ist die beliebteste Marke der Kfz-Branche und „best brand 201 more >>
Volvo Concept XC Coupé wins "Best Concept Car" award
17.01.2014
....at 2014 Detroit Motor ShowThe Volvo Concept XC Coupé won two prestigious design awards this week, further raising the excitement around Volvo Car Group’s (Volvo Cars) new design language. The Concept XC Coupé was more >>
BMW Group Design claims five prizes in the GOOD DESIGN™Award 2013.
16.01.2014
photo caption: BMW Pininfarina Gran Lusso Coupé. Honours go to the BMW 3 Series Gran Turismo, the MINI Paceman, the BMW R 1200 GS, the BMW Pininfarina Gran Lusso Coupé as well as the film “The BMW Con more >>
BMW 328i wins Cars.com Lifestyle Award
15.01.2014
....for the 2014 Luxury Car of the YearThe BMW 328i continues the success story of the BMW 3 Series, started more than 35 years ago when it was first launched. The 2014 BMW 328i has been selected as the winner of the Cars.Com Lifestyle Award as the Luxury Car of the Year. The BMW 328i is the perfect blend of luxury, sport and prestige. C more >>
BMW i3 named ‘Green Car’ of the year at the What Car? Awards 2014
09.01.2014
The BMW i3 Series has added another award it to the display cabinet, having been crowned What Car? ‘Green Car’ 2014. The BMW i3 has triumphed in a very competitive category, beating off stiff competition to take the title.  Lauded more >>
Sustainably built: DGNB Gold certification for UNIWHEELS new logistics centre
20.12.2013
Logistic distribution centre meets the highest logistics requirements and sets environmental standardsphoto caption:   Signed and sealed: The German Sustainable Building Council has awarded the UNIWHEELS logistics ce more >>
Lexus Design Award 2014
18.12.2013
Rund 1.200 Bewerbungen aus aller Welt zum Thema „Neugier“        Große Resonanz auf die zweite Auflage des Design-Wettbewerbs    Zwölf Finalisten präsentieren ihre Arbeiten auf der Milan Design Week im April    Zwei Sieger erstellen einen Prototypen mit finan more >>
Neuer SKODA Octavia als 'Car of the Year 2014'-Finalist nominiert
17.12.2013
- Neuer SKODA Octavia eines von sieben Fahrzeugen auf der 'Car of the Year'-Shortlist; 30 Fahrzeuge standen auf der Longlist- Final-Nominierung ist ein weiterer Erfolg für das 'Herz der Marke'- 'Car of the Year' einer der renommiertesten Awards der Automobilbranche more >>
GMSA Foundation Receive Impumelelo Platinum Award
11.12.2013
photo caption: From left to right Lance Del Monte, Executive Director of The Home Market and Roger Matlock, General Manager, GMSA Foundation displaying their Platinum Impumelelo Award they received for the Walmer Link Project. more >>
Rolls-Royce Wraith honoured at BBC Top Gear Magazine Car of the Year Awards
07.12.2013
Rolls-Royce Wraith was honoured this evening at the BBC Top Gear Magazine 2013 Car of the Year Awards, winning the category ‘Rather Splendid Motor Car of the Year’.Following a comprehensive road-test by Associate Editor T more >>
Neuer SKODA Octavia RS ist das ,Auto Bild Sportscar des Jahres'
30.11.2013
- Leser und Leserinnen küren den Octavia RS zum überlegenen Sieger in der Kategorie ,Limousine Serie'- Neuer Kompaktsportler ist der schnellste Serien-Octavia aller ZeitenMehr als 77.000 Leserinnen und Leser des Mag more >>
Victory for the Mercedes Benz SLS AMG Coupé Black Series
30.11.2013
AUTO BILD Sportscars Car of the Year 2013"Readers of car magazine "AUTO BILD Sportscars" have voted the Mercedes-Benz SLS AMG Coupé Black Series into first place in the poll for "Sports car of the year 2013". The high-end more >>
VW Jetta awarded five stars by the Latin NCAP
29.11.2013
Top marks once again for the successful Volkswagen modelThe Volkswagen Jetta is one of the safest vehicles in the world – this has now been confirmed by the Latin NCAP which has awarded the Jetta the top five-star rating. This award from the Latin A more >>
Opel ADAM holt „Auto Trophy 2013“ Zweiter Sieg in Folge
28.11.2013
•    Trendiger Stadtflitzer gewinnt mit großem Abstand in der Kategorie „Citycars“•    Opel Cascada bei „Cabrios bis 30.000 Euro“ vor Premium-Wettbewerbern auf Platz 2 more >>
Le nouveau CITROËN C4 Picasso élu "Meilleur Monospace Importé" en Allemagne
28.11.2013
Le nouveau CITROËN C4 Picasso, le technospace de la Marque, est aujourd’hui plébiscité par les lecteurs du magazine allemand Auto Zeitung puisqu’il décroche l’Auto Trophy « Meilleur Monospace Importé ». more >>
Volkswagen Group receives German accolade for responsible management
25.11.2013
- Expert jury honors Volkswagen for anchoring sustainability in its core business and for responsible conduct towards stakeholders and nature    - Award presented to CFO Hans Dieter PötschThe more >>
Le CITROËN C4 PICASSO obtient le Volant d'Or 2013
15.11.2013
Le CITROËN C4 Picasso a reçu « Das Goldene Lenkrad (Volant d’Or) » dans la catégorie des Monospaces, prix décerné annuellement par les magazines allemands « Bild am Sonntag more >>
Golden Steering Wheel 2013: The new Mercedes S-Class is the best luxury saloon
13.11.2013
The readers of "BILD am SONNTAG" and "AUTO BILD" have voted together with a jury of automotive experts to award the Mercedes‑Benz S-Class with the coveted "Golden Steering Wheel" as the best new car in the premium and luxury segment. As a result of more >>
Volkswagen Golf awarded "The Golden Steering Wheel" 2013
13.11.2013
The Volkswagen campaign "Der Golf. Das Auto." also wins the Golden Steering Wheel for AdvertisingDr. Heinz-Jakob Neußer, Member of the Board of Management of Volkswagen Brand with responsibility for ‘Development', accepted th more >>
Golden Steering Wheel for Audi A3 Sedan
12.11.2013
   Winner of the “Middle Class” category    23rd “Golden Steering Wheel” for AUDI AG in 38 yearsGold for Audi: The new A3 Sedan is the winner of one of the most coveted awards in the more >>
BMW M Award 2013: Marc Marquez wins the BMW M6 Coupé.
11.11.2013
Marc Marquez was a sensation in his first season of MotoGP – and his show-stopping performances also carried over to the BMW M Award. At just 20 years old, the young Spaniard came through brilliantly against more established opposition to win t more >>
Schaeffler als Finalist für den Automotive PACE Award 2014
07.11.2013
Schaeffler Drehmomentwandler mit Fliehkraftpendel im Finale für den Automotive News PACE Award 2014 Schaeffler, ein weltweit führender Automobilzulieferer von Pr& more >>
BMW ActiveE Renewable Energy Certificates and Solar Programs win EPA Green Power Partnership Best Marketing Campaign
24.09.2013
...by a Purchaser of Green Power BMW of North America won the Best Marketing Campaign by a Green Power Purchaser award for its consumer-facing renewable energy programs under the ActiveE electric vehicle (EV) field trial. The award recognizes an outstanding promotional campaign by a purchaser of green power, and honors companies or more >>
eCar Award 2013 für den Volkswagen Golf TwinDrive
12.09.2013
Auszeichnung als bestes Konzeptfahrzeug des Jahres AUTO BILD und Auto Test haben den Golf TwinDrive von Volkswagen mit dem eCar Award 2013 in der Kategorie „Konzeptfahrzeuge&ldqu more >>
Mitsubishi Outlander Awarded Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK+
02.08.2013
...in the United StatesMitsubishi Motors first manufacturer with two Top Safety Pick+ in Small SUV categoryMitsubishi Motors Corporation (MMC) announced that its Outlander has been named a 2013 "Top Safety Pick+"*1 award winner by the United States' Insurance Institute for Highway Safety (IIHS)*2. The Outlander joins the Outlander Sport*3 in more >>
BMW Clinches Four of Cycle World’s Ten Best Motorcycles of 2013
30.07.2013
Sweeps Superbike, Touring, Sport Touring and Adventure Bike Categories BMW motorcycles have earned four of the coveted top ten spots in Cycle World magazine’s “Ten Best Bikes of 2013”.  The magazine’s September issue, featuring its 38th annual “Ten Best” list, names BMW’s HP 4 the “Best Superbike,&rdquo more >>
Porsche in first place for attractiveness and quality
25.07.2013
US customers vote sports car manufacturer favourite car brandFor the ninth time in a row American customers have awarded sports car manufacturer Porsche first place: so for drivers in the USA, Porsche continues to remain the most popular brand of car. This was the result of the latest survey "Automotive Performance, Execut more >>
2001-2021 copyright automobilsport.com