Renault Trucks launches full new range of trucks at Qatar 06.11.2014: • Renault Trucks has launched the new C and K ranges in Doha, Qatar • The new ranges bring new levels of driver

•       Renault Trucks has launched the new C and K ranges in Doha, Qatar


•       The new ranges bring new levels of driver comfort, reliability, fuel efficiency and durability to the Middle East


Renault Trucks has introduced two new distinct truck ranges to the Middle East and Losail International Circuit has been chosen the place for this launch. 




The new C and K ranges were launched to industry leaders by global and regional Renault Trucks heads, on the beach of the Diplomatic Club, followed by a drive event the next day, at the Losail International Circuit.


Marco Bonaveglio, Marketing Director of Renault Trucks Middle East said that this is the biggest truck launch in Qatar and the largest ever launch event Renault Trucks in the Middle East.


Over 250 industry professionals and leading management officials from across the region attended the two day event which included educational sessions to highlight how the new ranges can support industry businesses and aid productivity.  All guests were given the opportunity to test drive the full new truck range, including the new D range which was introduced to the Middle East earlier this year, in the Qatari track.




At the launch in Qatar, Bruno Blin, President of Renault Trucks, said, “In developing the C and K ranges, we have deployed significant resources to ensure these vehicles deliver maximum reliability. Each range has undergone rigorous quality trials and have also been exhaustively field tested under actual operating conditions.”


Mr. Blin also added that he was impressed by the Losail International Circuit, not only for the track itself  but also all the facilities. ‘ We wouldn’t have chosen a better place for this launch, the track is great and the hospitality area is perfect for this event’.


Lars-Erik Forsbergh, President Renault Trucks Middle East, said, “These trucks have been tested for over a year in Oman in some of the toughest regional settings. Oman presents the type of extreme conditions in terms of heat and topography that are ideal to test a truck to its limits.


 Now we are in Qatar and Losail International Circuit shows to the world that Qatar is in the right direction to be one of the main destination in Middle East knowing how to manage big events’.


QMMF President and LIC General Manager, Nasser bin Khalifa Al Attiyah expressed his happiness to have this launch at the Qatari track’ I am very proud that Renault Trucks has chosen Qatar and Losail International Circuit for this impressive truck launch.


We have organized a lot of launches here at Losail and now, for first time we do for trucks, so I hope that this will be just the beginning of more to come.  ’


Renault Trucks in the Middle East has a strong dealer network in 13 countries and has experienced sustainable growth over the past three years. Qatar is one of the key markets in the region with an expected growth of 30% between 2012 and 2015. This launch is set to further secure the Middle East as one of the prime focuses of Renault Trucks.




- Neus Ramos Feliu - also photos