BMW Group THE NEXT 100 YEARS: The centenary year.

BMW Group THE NEXT 100 YEARS: The centenary year.

07.03.2016: Centenary leitmotif and new BMW Group corporate identity. The motto of the BMW Group’s centenary celebrations

Centenary leitmotif and new BMW Group corporate identity.

The motto of the BMW Group’s centenary celebrations is THE NEXT 100 YEARS.

Throughout its history, the BMW Group has been a pioneering force with a clear focus on the future. This same approach will also be at the centre of its centenary activities, which first and foremost shine a light on what lies ahead.

This commitment to the future and to progress is clearly expressed in the new corporate identity and website. The corporate identity includes a new emblem, which consists of three interlinking triangles that combine to form an arrow.

The four elements in the design represent the four key characteristics of the BMW Group: Responsibility, Trust, Pioneering Spirit and Success. They also reflect the diversity of the company, its brands and its employees.


Centenary Event on 7 March 2016.

On 7 March 2016 – one hundred years to the day since BMW AG was entered into the commercial register – the BMW Group will launch its centenary activities.

On the morning of 7 March, the new BMW Group Classic building in Moosacher Straße 66 will open its doors for the very first time, welcoming international journalists to a press conference giving details about the centenary. Moosacher Straße 66 is a significant address as it is the place where the company first began.

In the afternoon of 7 March, around 2,000 guests from the world of business, politics, research, society and the media will be welcomed to the Munich Olympic Hall along with selected dealers, suppliers and associates.

Here, a multimedia show will take them through the key moments in the BMW Group’s history and present the company’s interpretation of future premium mobility. The event will culminate in the unveiling of a Vision Vehicle created by the core brand, BMW: the BMW VISION NEXT 100.


Centenary Event: Streamed to associates around the world.

The BMW Group’s success would never have been possible without the commitment of its employees. As a global organisation, the Group employs more than 122,000 people at 140 locations around the world.

Almost all of them will have the opportunity to come together to watch the show at the Munich Olympic Hall, when it is streamed live to their facility as part of their own local event. In addition, many markets around the world will be running their own events to mark the centenary.

One very special experience will be the live broadcast to Munich’s Allianz Arena, where over 30,000 employees from the various sites and offices across the city will be watching the launch event as it unfolds. For BMW Group employees, one highlight will be the Associates’ Symbol.

This will be revealed right at the start of the kick-off event and consists of a whole host of portrait photographs of employees from around the world, which were submitted in the run-up to the event.


BMW Group World Tour: “Iconic Impulses. The BMW Group Future Experience”.

Following the Centenary Event on 7 March, the BMW Vision Vehicle will set off on a symbolic BMW Group World Tour, a travelling exhibition with stops in China, UK and USA.

For its Asian premiere, the BMW VISION NEXT 100 will travel to Beijing. Later it will move on to London, where two further Vision Vehicles will join it, this time from the BMW Group’s British-based brands, MINI and Rolls-Royce.

The last port of call on the World Tour will be Los Angeles, USA, one of the BMW Group’s key markets. Here, the final Vision Vehicle, from BMW Motorrad, will complete the quartet of BMW Group brands.

Inspiring future mobility is a key aspiration of the BMW Group. This is clearly illustrated by the concept and title “Iconic Impulses. The BMW Group Future Experience”. The exhibition presents the company’s holistic view of future individual mobility – a perspective that sees the BMW Group and its brands continuing to create positive, emotional and personal experiences for its customers to enjoy.

Visitors to the “Iconic Impulses. The BMW Group Future Experience” will experience the BMW Group as a thought leader presenting visions that reach far beyond the short term, offering a multi-faceted and inspiring perspective on the future of mobility.


The exhibition will cover various future trends which will have a significant influence not only on the automotive industry but on society as a whole. It will explore:


        The opportunities opened up through digitalisation and connectivity

        The increasing role of technology in our lives

        BMW Group’s vision of a sustainable future

        The company’s commitment to expand its efforts as a good coporate citizen

BMW Group World Tour dates:

    Beijing (5-15 May) – BMW VISION NEXT 100 makes its Asian debut

    London (16-26 June) – MINI and Rolls-Royce Vision Vehicles to be unveiled

    Los Angeles (11-16 October) – BMW Motorrad Vision Vehicle makes its world debut


To accompany the exhibition, the BMW Group will hold discussions for selected groups and stakeholders. The main aim will be to encourage an exchange between inspiring individuals from various fields outside the company and experts and talented individuals from within it.

Together, they will debate and shape the development of various issues around future mobility.



Two exhibitions, one festival.

Future Experience in the ‘double cone’ at BMW Welt.

Core components of the BMW Group World Tour exhibition in Beijing, London and Los Angeles will also be on display in Munich, as a permanent installation for visitors to enjoy.

The Future Experience in the ‘double cone’ of the BMW Welt will open to the public on 22 March, adding a further highlight to the BMW Welt, which already welcomes around three million visitors a year.


Temporary exhibition of company highlights: “100 Masterpieces” at the BMW Museum.

100 Masterpieces is a temporary exhibition in which the BMW Group and its brands will mark the centenary by presenting the milestones in their history. From 10 March 2016, visitors to the BMW Museum will be able to experience iconic models such as the BMW 328, BMW 507 and BMW Turbo all telling their story. Key business decisions made throughout the company’s 100-year history will also have a special place in the exhibition.


“BMW Festival – THE NEXT 100 YEARS”. Highlight event from the core BMW brand for all associates and former employees, the public, fans and friends.

9-11 September 2016 will see Munich host the BMW Festival – THE NEXT 100 YEARS. It will be held across the grounds of the Munich Olympic Park, including the Olympic Stadium, Olympic Hall and the “Parkharfe”, which is normally a parking area for visitors to the Park.

The BMW Museum, BMW Welt and the area around the iconic ‘Four-Cylinder’ headquarters building will also be included, and events will be rounded off in the evenings by the BMW Festival Night. The first BMW Festival Night will be exclusively for BMW Group employees; the second will be open to the general public.

High-profile personalities and international stars from the world of music will take to the stage, while renowned DJs will ensure a real festival atmosphere. (More information about the BMW Festival at:



BMW Group special centenary publication.

To mark the centenary year, a special publication will provide a wealth of information not only about the history of the BMW Group but also about key future issues, such as energy, demographic change, globalisation, digitalisation and mobility.

 They will consist of a mixture of essays, reports, studies and interviews with experts, and reflect the diversity of the BMW Group as well as its brands BMW, MINI, Rolls-Royce and BMW Motorrad.


Volume 1 “Back to the Future” (“Zurück in die Zukunft”).

“Back to the Future” paints a comprehensive company portrait, charting its history from the first BMW aero-engine to the successful comeback of the MINI and Rolls-Royce brands.


Volume 2 “Road Trips – Journeys to the Places where the Future has already arrived” (“Zeitreisen”).

This volume shows iconic products from the history of the BMW Group venture into important areas of the future.


Volume 3:“Where is the BMW Group Headed?” (“Was wird aus der BMW Group?”).

In “Where is the BMW Group Headed?”, essayists and BMW Group experts explore the question of how the company can – and must – develop.


Volume 4: “Fast & Curious”.

“Fast & Curious” takes a tongue-in-cheek look at the full spectrum of mobility as envisioned over the years, from Icarus via Knight Rider to the remote-controlled BMW of James Bond.


Volume 5: “Where do we go from here?” (“Wo fahren wir hin?”).

“Where do we go from here?” is a compact atlas of the future, in which detailed maps and graphics chart the development of tomorrow’s world.


Volume 6: “The End of the World was Yesterday” (“Weltuntergang war gestern”).

The book “The End of the World was Yesterday” (“Weltuntergang war gestern”) presents a collection of academic essays about visions of the future.


Volume 7: “Out of the Box”.

This volume provides some surprises from the BMW Group archives.


Volume 8: “Gallery 2116” (“Galerie 2116”).

Renowned illustrators put pen to paper to sketch their interpretations of future mobility. The result is a visionary spectrum of colourful science fiction worlds.


Volumes 9 – 12 are dedicated to the Vision Vehicles of the brands BMW, MINI, Rolls-Royce and BMW Motorrad.

In these volumes dedicated to the Vision Vehicle, the BMW Group design team will offer insights into how and why the vehicles were created.


Volume 13: “Talking about Tomorrow” (“Gespräche über das Morgen”).

Finally, “Talking about Tomorrow” presents the thoughts and opinions of personalities from politics, business and the academia on key future issues.

As the centenary celebrations get under way on 7 March 2016, the series of publications will consist of just nine initial volumes to be distributed to a limited circle of recipients. In the weeks and months that follow, the remaining Vision Vehicle books as well as “Talking about Tomorrow” will be added to the collection.

From October 2016 onwards the books will be available from bookstores as a limited-edition single volume.


- Benjamin Voss - photos BMW


07.03.2016 / MaP

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