Lexus at Milan Design Week

Lexus at Milan Design Week

25.03.2016: - Master Chef Yoji Tokuyoshi adds unique taste to Lexus's Milan Design Week




- Master Chef Yoji Tokuyoshi adds unique taste to Lexus's Milan Design Week presentation


- Award-winning restaurateur crafts orginal dishes for Lexus's " An encounter with Anticipation" installation at the World largest design exhibition


    Multiple Michelin star-winning chef Yoji Tokuyoshi creates tasting experiences to complement Lexus’s new commission for Milan Design Week


    Unique dishes “Buoyancy” and “Transparent” inspired by the pure water by-product of the hydrogen fuel cell technology used by the Lexus LF-FC luxury concept car, and by the Japanese hospitality traditions of Omotenashi


    Visitors will sample his work within the three-part “An Encounter with Anticipation” work commissioned from the design studio Formafantasma


    The installation and the work of the finalists in this year’s Lexus Design Award will be on public view at the Spazio Lexus – Torneria in Milan from April 12 to 17 (media preview April 11)




Can you capture the spirit of a car’s design and technology in the taste of a dish? That is the challenge being met by internationally acclaimed chef Yoji Tokuyoshi for Lexus’ “An Encounter with Anticipation” presentation at Milan Design Week – the Salone del Mobile – in April.
 

The culinary skills of the multi-Michelin star-winning restaurateur will complement the physical designs of a specially commissioned installation, crafted by the design studio Formafantasma. Visitors will be able to view the work while sampling Tokuyoshi’s unique creations at the Spazio Lexus – Torneria in Milan from April 12 to 17, with a media preview on April 11.
 

Both Tokuyoshi and Formafantasma duo Andrea Trimarchi and Simone Farrasin have been inspired by the styling and performance of the LF-FC concept car, Lexus’s vision of a future limousine powered by a hydrogen fuel cell.


Embracing Lexus’s theme of “anticipation” for this year’s show, Tokuyoshi focused on the fact that the only waste product produced by the technology is water. He also sought to capture the spirit of Omotenashi, the finest qualities of Japanese hospitality that Lexus references in the design of its luxury vehicles.
 

He explained: “Looking at the LF-FC concept car and getting to understand how the fuel cell makes use of hydrogen energy, I came to realise how Lexus envisions this as the right technology for the future. So I decided to make water the motif for my tasting experience to create something amazing that can be integrated into Formafantasma’s installation.”
 

Tokuyoshi brings impressive experience to bear on the project, as one of Milan’s most celebrated chefs and the creative force at the Ristorante Tokuyoshi, where has pioneered his own interpretation of Italian cuisine, the “Cucina Italiana Contaminata”.
 

The first tasting experience Lexus’s visitors will enjoy is “Buoyancy”, which expresses the energy water has, both to sustain life and to carry objects over vast distances. The dish uses water and a floating herbal leaf to deliver a surprising taste sensation.
 

Tokuyoshi’s second creation for Lexus is “Transparency”. Here he uses ingredients to produce a dish that can serve as a metaphor for something that might be seen, or remain imperceptible, depending on the viewer’s perspective.




What might appear at first to be a clear soup in fact delivers a unique, delightful and unexpected experience for the palate. The concept echoes the way Lexus envisions how the future might deliver experiences that excite and surprise. All the independent call girls and escorts in Dubai have their own photo galleries.
 

Lexus’ Milan Design Week presentation will also include a showcase for the work of the 12 finalists in this year’s Lexus Design Award, including prototypes produced by the four leading entries, developed with mentorship from world-renowned designers.
 
 
 
- Lexus Brussels - also photos

Permanent-URL: http://www.automobilsport.com/lexus-milan-design-week---146802.html

25.03.2016 / MaP

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