MINI celebrates 15 years of premium driving fun - made in Oxford.

MINI celebrates 15 years of premium driving fun - made in Oxford.

26.04.2016: On 26 April 2001, the first MINI came off the production line at the steeped




On 26 April 2001, the first MINI came off the production line at the steeped-in-tradition manufacturing site in Oxford. Since the relaunch of the British brand, more than 2.5 million vehicles have been manufactured at this location.


Today the employees of the British MINI plant in Oxford are looking back to the 26th of April 2001. A new era began exactly 15 years ago at the Oxford production site, which was steeped in tradition already at that time.


This is the date the first MINI to be produced after the relaunch of the brand came off the production line – a MINI Cooper in Chili Red with contrasting white paintwork for the roof and the exterior mirror caps.


Both for the location and the brand, a unique success story began when the first small car of the premium segment rolled off the line.


Since 2001 more than 2.5 million MINI vehicles have been manufactured in Oxford and sold in more that 110 countries worldwide.


Today the Oxford MINI plant ranks among the most state-of-the art automobile manufacturing sites in the world. Employee figures rose from 2,400 in the beginning to currently more than 4,500.


The workforce assembles approximately 1,000 vehicles per day in three shifts. One of the special features of the production site is the exceptional degree of flexibility.


Currently four models are manufactured in Oxford. Every car is built precisely to the customer’s wishes based on the MINI typical wide selection of optional equipment, paintwork, interior colours and trim variants.


The extremely sporty latest-generation John Cooper Works models are also “made in Oxford”.


 “Building 1,000 individually configured premium automobiles every day is a big challenge which our employees master thanks to their exceptional level of passion and skill”, says plant manager Frank Bachmann.


Automotive production history in Oxford goes back more than 100 years. In 1931 already, the Morris Oxford went into production. It was also called the “Bullnose” due to the shape of its radiator grille.


The first “million seller” to come out of this Oxford plant was the Morris Minor in 1948 which was manufactured until 1971.


The classic Mini was produced in Oxford as the Morris Mini-Minor from its birth year in 1959 to 1968. The decision to manufacture the modern MINI here right from the start was taken in the spring of 2000.


Following a comprehensive and record-speed modernisation process lasting only 13 months, everything was set for another revolution in the small car segment.


The MINI put in a stunning start as the British original for the 21st century. The originally planned production figures were quickly exceeded and a second body variant was taken up into the model range.




The first MINI Convertibles left the Oxford plant right on time for the spring of 2004.


With the generation change in the autumn of 2006, the manufacturing sites had now been fully integrated into the MINI production triangle with Oxford (body construction, paintshop and assembly), Swindon (press plant) and Hams Hall (engine construction).


Ongoing expansion and modernisation activities then made it possible to both increase production capacity and broaden the model range as well.


In total the BMW Group has invested more than 1.75 billion GBP into the manufacturing sites in Great Britain since 2000.


In autumn 2007 the start signal sounded in Oxford for the MINI Clubman, the model version with longer wheelbase, more transport capacity and innovative door design which was now sold alongside the MINI with the traditional body design.


The new edition of the MINI Convertible came off the production line right on time for the 50th anniversary of the brand.


The MINI Coupé followed in 2011 and one year later a second open-top premium small car, the MINI Roadster, was manufactured for the first time in Oxford.


The current line-up of MINI models manufactured in Oxford also offers premium driving fun to thrill a wide variety of target groups. The current MINI generation is comprised of the MINI 3 door and the MINI 5 door.


In addition the Oxford MINI plant has been the exclusive production site for the new MINI Clubman, with which the brand is also conquering the premium compact segment.


The latest addition to the product range is also manufactured in Oxford. The new MINI Clubman is not only produced with hallmark front-wheel drive, but also with ALL4 four wheel drive.



Andreas Lampka,  photo BMW

Permanent-URL: http://www.automobilsport.com/mini-15-year-premium-driving-fun-made-oxford---148260.html

26.04.2016 / MaP

More News

Dynamic duo: Audi TT RS Coupé and Audi TT RS Roadster
26.04.2016
Audi is sending the most powerful TT ever into the competitive field. Its newly developed five-cylinder engine delivers 400 hp – accompanied by unmistakable engine sound. The Coupé and Roadster are celebrating their world premieres at the Beijing Motor more >>
Audi at Auto China 2016 in Beijing
26.04.2016
Stronger than ever: new Audi TT RS Coupé and new Audi TT RS Roadster celebrate world premieres      High-tech, efficiency and top comfort: the new Audi A4 L for the Chinese market      Intelli more >>
Mercedes Benz world premiere at Auto China 2016
25.04.2016
At the eve of the "Auto China 2016" in Beijing, Mercedes-Benz celebrated the world premiere of the long-wheelbase version of the new E-Class more >>
New Mercedes me Store in Beijing
25.04.2016
...sees Mercedes-Benz introduce its innovative sales approach to China.The brand experience centre in the fashionable Sanlitun district is the sixth to be opened worldwide and the biggest of its more >>
Auto China 2016 in Peking: ŠKODA startet SUV-Offensive in China
21.04.2016
› China-Premiere: SUV-Showcar auf der Auto China 2016 in Peking› Ausblick: ŠKODA VisionS zeigt Richtung künftiger SUV-Modelle› Starkes Angebot: ŠKODA präsentiert sechs Serienmodelle› Inve more >>
JOIN/Motor Show de Luxembourg 2016...Heading for the 19th edition!
20.04.2016
The JOIN/Motor Show de Luxembourg is one of the most popular and visited events in the Grand Duchy of Luxembourg and the Greater Region. Dedicated to exceptional leisure cars and motorbikes, sport, competition and collectors machines, the event is the most impor more >>
Michael Stich and Michael Chang with Mark Webber on the Porsche test track
20.04.2016
Tennis legends test the new Porsche 718 Boxster SAt the Porsche Tennis Grand Prix in Stuttgart, Mark Webber found himself on unfamiliar territory as the guest of Michael Stich and Michael Chang. In the Porsche Arena more >>
Rolls-Royce Motor Cars has celebrated the opening of the new home of Rolls‑Royce in Poland.
16.04.2016
The dealership, which forms part of Auto Fus, and the British manufacturer of super-luxury automobiles commemorated the occasion with a prestigious event that attracted the ‘crème-de-la-crème’ of the Polish capital, including prominent membe more >>
SKODA und Volkswagen feiern 25-jähriges Jubiläum
12.04.2016
› Festakt im ŠKODA Museum: Tschechiens Premier Bohuslav Sobotka und Volkswagen Vorstandsvorsitzender Matthias Müller unter den 500 Gästen› Starke Partnerschaft: Seit 16. April 1991 ist ŠKODA AUTO Teil des Volkswagen Kon more >>
Allan McNish visits awards ceremony
11.04.2016
Long-time Audi driver Allan McNish was invited to the Segrave Trophy awards ceremony as a former winner of the accolade. The Scotsman received the prestigious award of the Royal Automobile Club (RAC) in 2008 and 2014. This year more >>
BMW Group Indonesia lends its full support to the staging of the 5th Extraordinary OIC Summit
09.04.2016
...on Palestine and Al-Quds Al-Sharif. BMW Group Indonesia yesterday presented twenty-one units of the BMW 520d to the Presidential Guard, to be used as official vehicles for the Extraordinary Summit of the Organization of Islamic Cooperation more >>
Pure&Crafted Festival 2016 presented by BMW Motorrad
08.04.2016
The Pure&Crafted Festival presented by BMW Motorrad is celebrating its second edition featuring Noel Gallagher’s High Flying Birds and Mando Diao on 12. and 13. August in the Berlin Postbahnhof station.  more >>
BMW to celebrate centenary with BMW Festival and BMW Festival Night
08.04.2016
...from 9 to 11 September 2016. On 7 March 2016 – one hundred years to the day since what’s now known as BMW AG was first entered into the commercial register – the BMW Group launched its 100th anniversary celebrations. more >>
Williams and Autosport Launch Second Year of Engineer of the Future Award
30.03.2016
Following the success of the inaugural Autosport Williams Engineer of the Future award, Williams is pleased to continue working with AUTOSPORT to begin the search for this year’s winner. The Autosport Williams Engineer of the Future award is given to an en more >>
The Renault KAPTUR: a new four-wheel drive crossover for Russia
30.03.2016
IN BRIEF: •    World premiere of the Renault KAPTUR, a new crossover designed to meet the needs of the Russian market. The model was presented in Moscow on Wednesday, March 30, 2016, by Laurens van den more >>
BMW Motorrad USA To Sponsor Handbuilt Motorcycle Show in Austin
30.03.2016
Handbuilt Motorcycle Show, April 8-10, In Austin, TXBMW Motorrad USA will be the title sponsor of the third annual Handbuilt Motorcycle Show, April 8-10, in Austin, TX. Hosted by Revival Cycles, the event features approximately 150 custom motorcycles from the best builders in the world, alongside original artwork, in more >>
Tom Kristensen attends Audi R8 Spyder world premiere
27.03.2016
Audi Sport legend Tom Kristensen visited the New York International Auto Show. The nine-time Le Mans winner attended the world premiere of the new Audi R8 Spyder together with Stephan Winkelmann, Managing Director of quattro GmbH, and Scott Keogh, Presi more >>
Genesis New York Concept: the making off
25.03.2016
Focus sur les médias online – L’histoire du design montre la naissance du Concept Car Genesis New York. Le film laisse la parole aux designers.Le Genesis New York Concept Car qui vient d’être dévoilé au more >>
25 Jahre SKODA und Volkswagen
25.03.2016
› Meilenstein der deutsch-tschechischen Wirtschaftsgeschichte: Seit einem Vierteljahrhundert ist ŠKODA Teil des Volkswagen Konzerns› 25 Jahre erfolgreiche Kooperation: Entwicklung einer modernen Modellpalette, Verkaufszahlen versechsfacht more >>
Lexus at Milan Design Week
25.03.2016
- Master Chef Yoji Tokuyoshi adds unique taste to Lexus's Milan Design Week presentation- Award-winning restaurateur crafts orginal dishes for Lexus's " An encounter with Anticipation" installation at the World largest design exhibition more >>
New Audi R8 Spyder V10: debut at the New York International Auto Show
23.03.2016
Photo caption:   Scott Keogh President Audi of America; Dr. Dietmar Voggenreiter, Board of Management Member Sales and Marketing of AUDI AG; Stefan Winkelmann, Managing Director quattro GmbH.V10 engine developing 397 kW (540 hp), from 0 t more >>
GEMBALLA at the 13th Top Marques Monaco
22.03.2016
Four automotive legends to be experiencedFrom 14 – 17 April, the Top Marques Monaco, the 13th, will once again “hypnotise” car lovers from all over the world. This globally unique super car show at the “Grimaldi Forum&ld more >>
BMW Group – 100 years of innovative strength and entrepreneurial courage” staged in the BMW Museum.
21.03.2016
Centenary exhibition provides unique insights into one hundred years of dynamic company history2016 is an important year for the BMW Group: The company recently celebrated its centenary. The BMW Museum in Munich is now bringing this century of company history al more >>
Spa Circuit - se double d'un pôle touristique, sportif et économique
21.03.2016
Véritable moteur d’une activité sportive et économique de renommée internationale, le circuit de Spa-Francorchamps reste relativement isolé au sein du paysage de l’Eurégio more >>
Successful winter sports season for Audi
21.03.2016
Marcel Hirscher and Lara Gut win overall Alpine World Cup      World Cup Finale as test for 2017 Alpine World Championships      Extensive brand presence also in other skiing disciplines  more >>
Porsche opens “Fascination Sports Cars” brand exhibit
18.03.2016
Until June 12, 2016 in Berlin – German premiere of the 718 BoxsterDr. Ing. h.c. F. Porsche AG, Stuttgart, opened a special exhibit today in Berlin: “Fascination Sports Cars – The Future of Performance.” As part of t more >>
Toyota auf der Retro Classics 2016
18.03.2016
Geburtstagsfeier für eine Offroad-Legende        Fan-Portal Buschtaxi.net präsentiert 65 Jahre Toyota Land Cruiser    16 Meter lange Historienwand würdigt Geländewagen-Ikone &nbs more >>
Lexus auf der Milan Design Week 2016 vielfach erleben
17.03.2016
Formafantasma interpretiert Prinzipien des Lexus Designs neu            Installation der italienischen Designer steht im Mittelpunkt des Lexus Space    Kreationen basieren auf japanischer Gastfr more >>
Bridgestone's Kurt Danielson headlines NATRE speaker lineup
15.03.2016
Kurt Danielson, president of Bridgestone Commercial Group, will answer questions during a Keynote: Tireside Chat on Wednesday, during the North American Tire & Retread Expo (NATRE) April 19-21 in New Orleans. more >>
North American debut for the Spyker C8 Preliator
15.03.2016
.... at the New York International Automobile ShowSpyker, a creator of meticulously hand-built sports cars since 2000, will return to the New York International Automobile Show. The C8 Preliator, Spyker’s third-generation spo more >>
‘Hypercar-killing’ Lotus 3-Eleven sets Hockenheimring lap record
12.03.2016
•       Lotus 3-Eleven raises the bar by establishing a new “sport auto” production car lap record around Hockenheimring•       Lotus 3-Eleven now heads the lap time lis more >>
Lexus opens first retailer in Turkey
11.03.2016
Customers to discover new standards of luxury in exclusive Istanbul showroom Lexus officially opened its first showroom in Turkey on March 10, 2016, during a ceremony hosted by TTMS President and CEO, Ali Haydar Bozkurt and attended by Head of Lexus Eur more >>
BMW Group Classic presents rare treasures and racing cars at the Amelia Island Concours d’Elegance 2016.
11.03.2016
Owners and fans of historic vehicles will meet from 11 to 13 March on the east coast of Florida – Major BMW classics on two and four wheels will be presented to celebrate 100 years of existence of the company – Special show in honour of Hans-Joachim Stuck includes a number of BMW racing cars from the career of the motor-sport legend.BMW Group Classic is joining for more >>
Opel-Designzentrum: Spatenstich für Hightech-Ausbau
08.03.2016
Photo:   Auf in ein neues Zeitalter: Stellvertretender Betriebsratsvorsitzender Uwe Baum, Opel CEO Dr. Karl-Thomas Neumann, Design-Chef Mark Adams und Richard Bolz, Director Design Operations Europe (v.l.n.r.) beim Spatenstich für das neue Visualis more >>
Deux voyages-découvertes en France avec votre Toyota 4x4 de série !
08.03.2016
En collaboration avec le Toyota Cruiser Club, le Compass Motor Press Club organisera cette année encore deux randonnées à l’étranger pour les clients disposant d’un Land Cruiser ou d’un pick-up Hilux. Très varié more >>
BMW Group is to enhance the work of its foundations
07.03.2016
- capital to be increased to €100 million    The BMW Group’s foundations are to consolidate as the BMW Foundation Herbert Quandt    Foundation will develop Eberhard von Kuenheim Fund for impact inves more >>
BMW VISION NEXT 100: Sheer Driving Pleasure of the future – What will it look like?
07.03.2016
Trying to image how we will live and get around in the future is as challenging as it is fascinating. How will social, economic and living conditions change? And what will be the impact on our mobility? What exciting new possibilities will new technologies bring? And what effect will more >>
The BMW Groups's view of the future: Transformations and visions.
07.03.2016
By selecting THE NEXT 100 YEARS as its leitmotif, the BMW Group consciously tackled a paradox: the next 100 years cannot be predicted – not by scientists, nor by politicians or economic strategists. However, a number of credible prognoses exist that are based on future projecti more >>
BMW Group THE NEXT 100 YEARS: The centenary year.
07.03.2016
Centenary leitmotif and new BMW Group corporate identity.The motto of the BMW Group’s centenary celebrations is THE NEXT 100 YEARS. Throughout its history, the BMW Group has been a pioneering force with a clear focus on the fu more >>
2001-2021 copyright automobilsport.com