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Lexus announces "Lexus Yet" Exhibition at Milan Design Week
17.02.2017: .... in cooperation with Neri Oxman
Neri Oxman of the MIT Media Lab and her Mediated
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.... in cooperation with Neri Oxman
Neri Oxman of the MIT Media Lab and her Mediated Matter Group to express the Lexus ‘YET’ philosophy in an immersive multi-dimensional installation of light and shadow
Lexus space also to showcase the works of the 12 finalists of the 2017 Lexus Design Award competition
Lexus exhibition to be held April 4th through April 9th at La Triennale di Milano
Lexus International today announced the ‘LEXUS YET’ exhibition as part of Milan Design Week 2017, the world’s largest design exhibition, also known as Salone Del Mobile. The Lexus exhibition will be held April 4th through April 9th, at La Triennale di Milano, the Design and Art Museum in Parco Sempione – considered the centre of Milan Design Week.
Lexus has been present at Milan Design Week since 2005, highlighting the brand’s long standing passion for design and innovation. This year, Lexus enlisted the cooperation of Architect, Designer and Professor Neri Oxman of the MIT Media Lab and her research and design team, The Mediated Matter Group.
An acclaimed creative pioneer, operating at the leading edge of architecture and design, Oxman is known for design innovation that is inspired and informed by the natural world. Oxman’s vision of harmonizing “nature” and its seeming opposite “technology” resonates strongly with the Lexus “YET” philosophy.
The YET Philosophy drives Lexus to push the boundaries of creativity by fusing seemingly incompatible elements. It says “Don’t compromise; harmonize.” The resulting synergy sparks breakthroughs, while revealing possibilities beyond imagination.
Yoshihiro Sawa, Executive Vice President of Lexus International explains: “By challenging ourselves to combine elements that at first seem incompatible, we are able to ignite our creative potential and explore new frontiers in design and technology.”
Lexus and Oxman’s team share a deep commitment to making the world a better place through design and material innovation. For the Lexus event, Oxman and her Mediated Matter Group will express the ‘YET’ philosophy in an immersive multi-dimensional installation of light and shadow brought together through a novel technology developed by the team.
To compliment what will be an immersive and amazing experience, Lexus will also showcase the 12 Lexus Design Award finalists’ works as prototypes and panel displays showing how they would apply the YET philosophy in original and innovative ways.
Lexus further brings home its passionate commitment to design with a visually engaging and inventive retrospective of Lexus’ previous appearances at Milan Design Week.
EXHIBIT OVERVIEW
Event Title LEXUS YET
Duration April 4 –April 9, 10:00-22:00
Venue La Triennale di Milano, Viale Alemagna 6, Milan, Italy
Theme YET
Exhibits
- “YET” created by featured designer
- The 12 finalist designs of the Lexus Design Award 2017 (4 prototypes and 8 panel displays)
- Retrospective of Lexus’ appearances at Milan Design Week since 2005
Organizer Lexus International
- Lexus -
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