Audi defines future network strategy with partners in China

Audi defines future network strategy with partners in China

20.05.2017: Audi models from planned SAIC Audi collaboration to be distributed through existing sales network

 
Audi models from planned SAIC Audi collaboration to be distributed through existing sales network
   
 
Board member Dietmar Voggenreiter: “Agreement paves the way for the new two-partner strategy of the Audi brand in China”
   
 
New sales steering structure planned for unified distribution of Audi products





AUDI AG, FAW Group and FAW-Volkswagen have signed an agreement with the Audi dealer council for the future development of the Audi business in China. The agreement is based on a common understanding of how the planned cooperation between SAIC and Audi will meet the interests of all parties involved.



AUDI AG, FAW Group and FAW-Volkswagen will implement the 10-year growth plan together with their dealer partners in order to develop business in China in a profitable and sustainable way.



“This very constructive agreement is a strategic milestone for Audi’s business in China,” says Dietmar Voggenreiter, Board member for Sales and Marketing at AUDI AG. “It paves the way for our two partner strategy and will allow us to further strengthen our commitment to China.



Together with strong partners, we will shape the future of premium mobility in China by further extending our local product and service portfolio, ensuring an attractive business for all parties.”



Based on the 10-year growth plan of AUDI AG, FAW Group and FAW-Volkswagen, Audi will extend its portfolio of locally produced and imported models in China. The brand will continuously deliver highly attractive premium cars, future technologies and top service to customers in China.




The cooperation in the field of electric mobility will be strongly expanded, thus driving forward the development of competencies in key technologies within the joint venture. In the next five years, the Audi brand at FAW-Volkswagen will bring five new e-tron models to market. To advance localization, the collaboration in the field of tool making will be enhanced.




The agreement between the Audi stakeholders and the dealer representatives incorporates the interests of the existing sales network into the new two-pillar strategy of Audi in China.



All parties reached a mutual understanding that Audi models from a potential partnership between Audi and SAIC Motor would be sold through the brand’s existing dealer network in China. In accordance with legal requirements, a new sales steering structure will be defined for the unified distribution of Audi products from two partners.




Audi and Volkswagen Group’s long-held partner SAIC are in the process of evaluating a partnership for the production and distribution of Audi models and establishing data and mobility services. The aim of the strategic course is to develop the China business profitably for all parties involved. In addition to an extended product portfolio, the two-pillar strategy would provide the existing dealer network with vast synergies for their excellent after-sales infrastructure.



For Audi, China is a leading market for key areas of the future such as autonomous driving, digitization and e-mobility. As a long-time partner of the Chinese automotive industry, AUDI AG remains firmly committed to play an active role in the further development of the country’s car sector. As the pioneer of China’s premium market, the Audi brand continues to stand for outstanding products and customer service on a global premium scale.




       
     
Moritz Drechsel - photo Audi

Permanent-URL: http://www.automobilsport.com/audi-future-network-strategy-partners-china---165034.html

20.05.2017 / MaP

More News

Mini Model updates Summer 2017
17.05.2017
    MINI model range updated with enhanced cockpit instrument design    More precise fuel level display, and new control system for MINI Driving Modes and MINI Head-Up Display    Introduction of Apple CarPlay on MINI Countryman and MINI Clubman    Alertness assistant introdu more >>
Porsche Consulting and MHP enter strategic partnership
17.05.2017
Porsche’s two consultancy subsidiaries will be working more closely together. The Porsche Consulting management consultancy and the MHP management and IT consultancy will be offering their individual services also in combined form in the future. This will enable e more >>
Own the best ever Lotus Elise for a lot less
16.05.2017
•    What Car? ranks Elise as the slowest depreciating performance car•    Latest Lotus Elise lauded with five-star reviews•    Class leading residual values deliver low ownership costs•    Lotus’ interest free finance package* available now more >>
Audi shows integrated Android operating system in Audi Q8 sport concept
16.05.2017
New, open system architecture for in-car infotainment      Audi presents the Audi Q8 sport concept technology platform with a fully integrated HMI solution featuring Android at Google I/O developer conference     &nbs more >>
The BMW i8: The Supercar That’s Revolutionising the Hybrid Sector
16.05.2017
Most people like the concept behind hybrid cars: their environmentally-friendly credentials, their economy, and the progressive nature of their designs. Yet most motoring enthusiasts still don’t want to own one. We’re happy to admire them from afar, but we see their many flaws and are put off investing for ourselves.  Or were put off, until the more >>
GAP Insurance and Why It is Best Suited to Financed Automobiles
16.05.2017
Many motorists have heard of GAP insurance and are unsure exactly what it is and whether or not they need it. The truth is that it is actually a very important form of cover that helps you to protect your investment and not find yourself seriously out of pocket if your automobile is written-off. Although valuable for all motorists, GAP insurance is particularly important more >>
Behind the Wheel: Remanufacturing
10.05.2017
As a global manufacturer of industrial goods, CNH Industrial is committed to the efficient and sustainable lifecycle of a wide range of products from agricultural and construction machinery to commercial vehicles and powertrains. Each of the parts that go into creating th more >>
The new Porsche 911 GT3 sets a new best time at the Nordschleife
08.05.2017
New Porsche sports car over twelve seconds faster than the previous model 7 minutes, 12.7 seconds: The 911 GT3 sets a new best timeThe new Porsche 911 GT3 has celebrated its first day on the Nürburgring with a lap time of 7 minutes, 12.7 s more >>
Jorge Lorenzo, SEAT employee for a day
04.05.2017
•    MotoGP rider Jorge Lorenzo visits the SEAT factory in Martorell and participates in the manufacturing process of his new car•    The three-time MotoGP world champion is a SEAT brand ambassador and will drive the company’s most powerful model, a SEAT Leon CUPRA•    Lorenzo receives more >>
Audi Tool Trophy: Prize for talented young engineers
04.05.2017
Audi singles out innovative student toolmaking projects      Jörg Spindler, Head of the Competence Center for Plant Equipment and Forming Technology: “Competition as opportunity to share technical know how and to forge new contacts more >>
7 minutes, 12.7 seconds: The Porsche 911 GT3 sets a new best time at the Nordschleife
04.05.2017
Nürburgring Nordschleife: New Porsche sports car over twelve seconds faster than the previous modelThe new Porsche 911 GT3 has celebrated its first day on the Nürburgring with a lap time of 7 minutes, 12.7 seconds for the legendary Nordsc more >>
Intelligent safety systems to minimise risk of traffic accidents
03.05.2017
More vehicles on the roads, a faster and more intense traffic flow and a distracting stream of information all impose considerable demands on both commercial vehicle drivers and car drivers. Volvo Trucks has developed different safety support systems for the driver to prevent accidents. more >>
Tesla Model X P100D Ludicrous: Back to the Future
03.05.2017
A few weeks ago Tesla contacted us at AutoMobilSport.com to test drive their Model X P100D. After a short drive once in a friend’s Model S in Austria and the new Hyundai Ioniq EV in Paris, I was really looking forward to that 4 days test. These two initial dri more >>
Moon rover Audi lunar quattro featured in “Alien: Covenant”
27.04.2017
Moon rover Audi lunar quattro will be featured in Twentieth Century Fox’s “Alien: Covenant”      Automobile manufacturer develops parts and the power unit for the rover      Audi lunar quattro is set to embark on a real mission to the Moon more >>
750.000 Bestellungen: Opel Corsa setzt Erfolgsstory fort
27.04.2017
•    Bestseller in fünfter Generation: Bis heute mehr als 13 Millionen Corsa gefertigt•    Erfolgsgeschichte in fünf Akten: Vom Corsa A bis zum aktuellen Modell Dynamisch, praktisch, stilvoll u more >>
SEAT achieves the largest fleet sales order in its history with a sole delivery of 1,750 cars in Turkey
27.04.2017
SEAT signed the largest fleet sales deal with sole delivery in all its history together with its distributor in Turkey, Dogus Automotive. Turkish pharmaceutical leading company Abdi Ibrahim purchased 1,750 units of the SEAT Leon to be used by its sales workforce. This week SEAT delivered the first 100 units of the Leon and will complete the operation by the end of August of this year. more >>
Goodyear opens new Tire Test Laboratory in Luxembourg
26.04.2017
Goodyear announced today the opening of its new Tire Test Laboratory at its Innovation Center in Luxembourg. This state-of-the art facility includes the latest technology for testing car, light truck and commercial truck tires. more >>
All-New 2018 Honda Odyssey Minivan Begins Mass Production in Alabama
25.04.2017
More than 1,500 associates at Honda Manufacturing of Alabama (HMA) today celebrated the start of mass production of the all-new 2018 Honda Odyssey minivan, slated to go on-sale this spring at Honda dealerships nationwide. HMA is the exclusive manufacturer of the family-friendly Odyssey – the most popular minivan in America in each of the past seven years1. more >>
Honda Civic Type R laps Nürburgring in record 7 minutes 43.80 seconds
25.04.2017
2017 Civic Type R Claims Title as World's Fastest Front-Wheel-Drive Production Car with Record Nürburgring Lap Time      Ohio-made 2.0-liter VTEC® TURBO engine powers Civic to new record  &nbs more >>
The Best Second-Hand Rear Wheel Drive Cars
20.04.2017
In terms of driver enjoyment, you simply cannot beat a rear wheel drive (RWD) vehicle. With RWD, the load of the vehicle is spread across all four wheels, which means that the front wheels are reserved solely for steering whilst the rear wheels provide all of the pushing. The result is improved handling, acceleration, braking and a much more nimble feeling on the road. more >>
How to Make Sure the Used Car You’re Considering Has a Safe History
20.04.2017
When it comes to buying a used car, there’s lots to recommend it, not least that it knocks so much off the price of purchasing new. So long as you’re willing to look at second-hand motors, you’ll be able to take home a car you could never dream of affording straight out of the showroom. But that’s not to say that it doesn’t have its downside more >>
3D measuring technology for maximum precision in the BMW M4 DTM.
19.04.2017
State of the art technology: The motorsport department at BMW has long worked hand in hand with series development - and this remains the case for the quality controls on the newly-constructed BMW M4 DTM for the 2017 season. more >>
BMW Group Japan and KYOTOGRAPHIE.
19.04.2017
Andy Warhol’s BMW Art Car on display at Nijo Castle and at BMW Group Tokyo Bay.Once again showing their ongoing support of cultural engagement projects, BMW Group Japan has committed to a major long-term collaboration with KYOTOGR more >>
Toyota celebrates the spirit of FJ
18.04.2017
Toyota has reincarnated the spirit of its FJ Land Cruisers and other iconic adventure vehicles with the world premiere of the FT-4X Concept at the New York auto show.The revolutionary Toyota FT-4X - or Future Toyota 4WD Crossover - is a four-wheel-d more >>
McLaren Automotive appoints Dr. Jens Ludmann as chief operating officer
18.04.2017
McLaren Automotive, the creator of luxury sports and super cars from Surrey, England, has appointed Dr. Jens Ludmann as Chief Operating Officer (COO) effective from May 2, 2017. He will report to Chief Executive Officer more >>
Barnebys.com : nouvelle levée de fonds de 3,3 millions de dollars
13.04.2017
Barnebys, le « Google des ventes aux enchères » annonce avoir levé 3,3 millions de dollars auprès de Active Venture Partners, Industrifonden et Howzat Partners, le dernier ayant précédemment inve more >>
BORGWARD to return to Bremen
12.04.2017
- Borgward Group AG and WFB Wirtschaftsförderung Bremen GmbH (Bremen invest) sign memorandum of understanding- Borgward to acquire 140,000-square-meter site in the Cargo Distribution Center- Construction of the product more >>
First sensations at the wheel of the new Seat Ibiza
12.04.2017
The 5th generation, on the move“When you drive the new SEAT Ibiza it feels like you’re at the wheel of a high end model”. This is how SEAT Technical Centre engineer Thomas Schauer sums up his experience of driving this iconic model for the fi more >>
Creating your Own High-Performance Hot Hatch
11.04.2017
Any motorist with a need for speed will have dreams of boosting their motor and unleashing its full potential. This can actually be an easier and more affordable process than most originally think and should be considered by anyone with a passion for high-performance vehicles. This is achieved by making your very own hot hatch instead of purchasing one o more >>
How to Avoid the Huge Depreciation of a Performance Car
11.04.2017
One of the major deterrents that motorists face when purchasing a performance car is the heavy depreciation that comes along with it. Although owning your own powerful and attractive automobile is a great feeling, there will always be the thought that the car is depreciating in value as soon as you get behind the wheel and that as soon as it is time to sell, i more >>
Plans for two new Q models in the Audi production network
11.04.2017
Production of the Audi Q8 crossover SUV to start in Bratislava in 2018      Audi Q4 compact utility vehicle from Győr as of 2019      Board of Management Member for Production Prof. Dr. Hubert Waltl: “Increased competitiveness in the SUV segment”  more >>
McLaren 720S commmences full production
11.04.2017
New era begins for McLaren Automotive as 720S, the second-generation McLaren Super Series, commences full production    New McLaren 720S moves to full production with completion of ‘Job #1’ car, heralding a new chapter i more >>
Williams Advanced Engineering-Led Consortium Wins APC Support for UK Battery Build Facility
11.04.2017
Williams Advanced Engineering has led a consortium of organisations, including Unipart Group, Coventry University, WMG, Productiv, MCT ReMan and The National Composites Centre, in a successful bid for an APC (Advanced Propulsion Centre) Competition to build a high performance, low volume, flexible battery manufacturing facility in the UK. The project will help overc more >>
Opel und BlaBlaCar erleichtern Autokauf
06.04.2017
Für Anbieter von MitfahrtenPilotprojekt in Frankreich: BlaBlaCar-„Botschafter“ bekommen Opel-Bestseller zu exklusiven KonditionenOpel und BlaBlaCar, die weltweit größte Langstrecken-Mitfa more >>
L’Opel Corsa choisie par la Croix Jaune et Blanche de Flandre occidentale
06.04.2017
•    L’Opel Corsa est retenue au terme d’essais exhaustifs, notamment routiers•    Le contrat-cadre prévoit la vente de 120 Corsa par an sur une période de trois ans more >>
Audi and Porsche join forces for shared vehicle architecture
05.04.2017
Starting signal for pioneering development cooperation      Audi CEO Rupert Stadler: “The best brains of both companies will together set the course for the future.”      Porsche CEO Olive more >>
New McLaren 720S builds interest among younger generation
04.04.2017
.... of supercar entusiasts    New McLaren 720S joins legendary McLaren P1TM in LEGO® Speed Champions range    Azores orange LEGO&r more >>
Porsche opens new training centre in Leipzig
04.04.2017
Modern infrastructure, digital teaching methods, more training placesWith today’s opening of the new training centre, Dr. Ing. h.c. F. Porsche AG is investing in the future of its trainees at its site in the German state of Saxony. more >>
Mercedes-Benz Collection 2017: Broad range of accessories from Mercedes-Benz
03.04.2017
The new collection catalogue of Mercedes-Benz Accessories GmbH displays some 500 items on 146 pages. It features a wide range of high-quality products from the categories sport, watches, fashion, accessories, Black Edition, travel, more >>
2001-2023 copyright automobilsport.com