Rowe,the new partner of Borussia Dortmund

Rowe,the new partner of Borussia Dortmund

29.08.2017: Official BVB Partner until 2019 Shortly after the start of the 2017/2018 Bundesliga

Official BVB Partner until 2019



Shortly after the start of the 2017/2018 Bundesliga season, ROWE MINERALÖLWERK GMBH will be expanding its involvement in professional football.



The lubricant manufacturer from Worms will now be making an appearance in the Bundesliga as an official partner of Borussia Dortmund, as well as continuing its existing support for the traditional club SV Darmstadt 98 through an official premium sponsorship in the Zweite Bundesliga (Division 2).



"Our engagement in professional football has shown us that we’re on the right path. That’s why we’re now looking to expand our involvement in the field in cooperation with Borussia Dortmund," says Dr. Alexandra Kohlmann, manager at ROWE Mineralölwerk GmbH.



 "Intensity, authenticity, ambition and the power to unite people are Borussia Dortmund’s strengths. These principles are reflected in our own company too, which is why we have decided in favour of a partnership with the club and its rich traditions."
 


"We’re very happy about this newly agreed partnership with ROWE and are hoping it will prove to be a positive collaboration over the next two years", said Carsten Cramer, Director of Sales and Marketing of the reigning DFB Pokal champion, Borussia Dortmund.
 


Michael Zehe, manager at ROWE Mineralölwerk GmbH, added: "By virtue of the club’s extremely broad reach – nearly 54.9 billion advertising contacts – and worldwide TV coverage totalling more than 3,217 hours every season, a partnership with Borussia Dortmund is an attractive prospect that we would like to use to heighten the recognisability of our brand on a national and international scale."
 


As part of the agreement, which is being mediated by Lagardère Sports, ROWE will not only be in an official partnership with Borussia Dortmund, but will also be visible on TV-related advertising spaces.



What’s more, ROWE’s logo will appear in the stadium magazine Echt  (‘Real’), as well as on the club’s homepage, bvb.de, and the advertising hoardings in the VIP sections. For now, this collaboration between the lubricant manufacturer and the professional football club is to remain in place until the end of the 2018/2019 season.




ROWE’s debut at Borussia Dortmund was last Saturday, at the first home game of the 2017/18 Bundesliga season against Hertha BSC at Signal Iduna Park.
 



Ballspielverein Borussia 09 e.V. Dortmund



With over 145,000 members, Borussia Dortmund is the third-biggest sports club in the world and one of the most successful teams in German men’s football. Being one of the most popular football clubs in Germany, and due to its international success and commitments, Dortmund currently enjoys a fanbase that is growing worldwide and encompasses 155 million fans.



Founded in 1909, the club is an eight-time German champion and four-time winner of the DFB Pokal, as well as having been the first German team to win the European cup in 1966 and the first Bundesliga team to win the Champions League in 1997 – the same year that it won the Intercontinental Cup. In addition, Borussia was the first German sports club to be listed on the stock exchange, and has remained there since the year 2000.



Dortmund is known in particular for its ‘yellow wall’, the standing room section at Signal Iduna Park, which is the largest in European football and can hold 24,454 fans. On top of that, the stadium is big enough to house the highest number of fans on average – 79,653 – making it the most visited football stadium in all of Europe.
 
 
 
 
 
 - Rowe also photos

Permanent-URL: http://www.automobilsport.com/rowe-partner-borussia-dortmund---167532.html

29.08.2017 / MaP

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