Mitsubishi Motors unveils MITSUBISHI e-EVOLUTION CONCEPT

Mitsubishi Motors unveils MITSUBISHI e-EVOLUTION CONCEPT

07.11.2017: Mitsubishi's new e-EVOLUTION CONCEPT launched at the Tokyo Motor Show is an all-electric high-performance SUV that embodies the Mitsubishi Motor Corporation's new brand strategy under the "Drive your Ambition" brand strategy




Mitsubishi's new e-EVOLUTION CONCEPT launched at the Tokyo Motor Show is an all-electric high-performance SUV that embodies the Mitsubishi Motor Corporation's new brand strategy under the "Drive your Ambition" brand strategy.



•    Technical prototype illustrates strategic direction of renewed MMC brand


•    Embodies MMC's new "Drive your Ambition" brand strategy for inspirational design and product



The MITSUBISHI e-EVOLUTION CONCEPT is a technical prototype illustrating the strategic direction- of a renewed MMC brand that reflects an adventurous and progressive mindset. The new concept incorporates the strengths of SUV, EV and the ability to integrate new systems for a connected mobility customer experience.



Under this new ethos, MMC will accelerate product renewal and launch more new models - including South Africa where the Eclipse Cross compact crossover will make its local debut some time next year.


"Through technological advancements showcased in the e-EVOLUTION concept car, Mitsubishi will not only expand its world-wide customer base, but also its loyal following in South Africa," says Nic Campbell, General Manager of Mitsubishi Motors South Africa (MMSA).





"Robust & Ingenious": The design philosophy of Mitsubishi Motors




With the launch of the e-EVOLUTION CONCEPT, Mitsubishi illustrated its new design philosophy under the title "Robust & Ingenious".


"We aim to provide vehicles that fulfill our customers' desires through outstanding design, combined with the power, authenticity and carefully-considered functionality Mitsubishi Motors is known for," said MMC head of global design, Tsunehiro Kunimoto.



Robust & ingenious, the design language of the MITSUBISHI e-EVOLUTION CONCEPT is a study in contrasts. MMC vehicles of the future are meant to be sincere, tough, and functional. At the same time, they will be clever, resourceful, style-setting and technologically advanced.





The design of the MITSUBISHI e-EVOLUTION CONCEPT




MMC has a long and strong heritage. Think of "Mitsubishi Motors," the legendary Mitsubishi Pajero, a hallmark of off-road driving and the original multiple DAKAR champion, comes to mind. Now, the banner of superior, high-performance 4WD control is carried forward by the MITSUBISHI e-EVOLUTION CONCEPT. The design expresses the readiness to grip the ground with all four wheels, and the agility of a high performance cross-country tourer.



The front face design of the MITSUBISHI e-EVOLUTION CONCEPT is a fresh take on MMC's archetypal DYNAMIC SHIELD design. The black grille is shielded under glass, a subtle hint that this car is a high performance electric vehicle. Cameras and sensors are protected under the glass and accentuated by blue lines for emphasis. Large air intakes beneath the headlamps cool the electric brake calipers.


A sharply slanted front windshield and short overhangs give the MITSUBISHI e-EVOLUTION CONCEPT a unique side profile that has not been possible before the arrival of electric propulsion. High ground clearance, short overhangs, strong shoulders and narrow hips project nimbleness and agility. Muscular tires that protrude at the four corners communicate powerful 4WD torque.


The MITSUBISHI e-EVOLUTION CONCEPT is powered by three torqueful electric motors, and the absence of a big internal combustion engine under the hood gave designers space for a radically novel cockpit. Its instrument panel appears to float in front of the driver. Acting like a level in an electronic viewfinder, the instrument panel makes it easier to sense the state of the vehicle during driving.





Technologies of the MITSUBISHI e-EVOLUTION CONCEPT




•    EV system: The MITSUBISHI e-EVOLUTION CONCEPT uses three high-performance electric motors, fed by a high-capacity battery system to deliver the smooth and powerfully responsive performance that distinguishes EVs from fossil fuel powered vehicles. The drive battery is located under the floor in the middle of the vehicle for a low center of gravity and utmost stability.



•    4WD system: The triple motor 4WD system employs a single motor to drive the front wheels, complemented by a new Dual Motor Active Yaw Control (AYC) system that couples the two rear motors. This is integrated into MMC's unique Super All-Wheel Control (S-AWC) vehicle dynamic control system. Whether driving around town, on the highway or along winding roads, the concept provides crisp and nimble handling that faithfully mirrors driver intent.



•    AI system: The brain of the MITSUBISHI e-EVOLUTION CONCEPT is an Artificial Intelligence (AI) system that augments the driver's capabilities. An array of sensors allows the AI system to instantly read changes in road and traffic conditions, as well as the driver's intent. Seamlessly coordinating driver intent with vehicle performance, the system supports drivers of all abilities, bringing the motoring experience to a new level.





Braam Faul - photos quickpic.co.za

Permanent-URL: http://www.automobilsport.com/mitsubishi-motors-e-volution-concept---169987.html

07.11.2017 / MaP

More News

2018 Acura RLX Arrives in Showrooms with Striking Redesign
06.11.2017
    RLX adopts new Acura design direction reflecting brand's Precision Crafted Performance DNA    Top-trim RLX with 377-horsepower1 Sport Hybrid SH-AWD® system now $4,050 less than out-going model&nbs more >>
GEMBALLA presents the new GEMBALLA GT Concept at SEMA Las Vegas
01.11.2017
WORLD PREMIERESEMA Las Vegas31st October 2017 – 03rd November 2017At two locations of the extensive exhibition grounds, GEMBALLA presents its new GT Concept to the interested audience as a world debut. At stand 62122 of the compan more >>
On the move with the SEAT Arona
31.10.2017
    More visibility and greater control of the road, the first impressions at the wheel of the new SEAT Arona    68 different colour combinations and the digital control panel enable this model to be highly customised more >>
The new BMW X2
25.10.2017
• All new addition to the BMW X range. • Wide range of model variants available: SE, Sport, M Sport and M Sport X. • One engine variant available from launch: xDrive20d. • Further engines added to the line-up in 2018: more >>
Mitsubishi Motors Debuts the MITSUBISHI e-EVOLUTION CONCEPT
25.10.2017
The embodiment of MMC's new "Drive your Ambition" Brand StrategyAt the 45th Tokyo Motor Show, which opens to the public on October 27, 2017, Mitsubishi Motors Corporation (MMC) will celebrate the world debut of the MITSUBISHI e-EVOLUTI more >>
The new Porsche 911 Carrera T
23.10.2017
A puristic addition to the 911 familyWith the 911 Carrera T, Porsche is reviving the puristic concept behind the 911 T of 1968: less weight, shorter transmission ratios from the manual gearbox and rear-wheel drive with mechanical rear differential more >>
Lotus Elise Cup 260: sports car alchemy
20.10.2017
•    New ultra-rare edition with just 30 examples worldwide•    Race-car derived ultimate Elise•    Advanced aerodynamics generate 180 kg of downforce•   more >>
The new Audi A7 Sportback: Sporty face of Audi in the luxury class
20.10.2017
Four-door coupe embodies progressiveness in design and technology      All-digital control system, comprehensive connectivity and mild hybrid technology      Gran Turismo with enhanced handling and more long-distance comfort more >>
The new Porsche 718 GTS models - Tailored for design and sportiness
18.10.2017
Even greater performance and exclusive equipmentPorsche is expanding its mid-engine range with the new two-seater 718 Boxster GTS and 718 Cayman GTS. The vehicles’ power has now been increased to 269 kw (365 hp) thanks to a newly developed int more >>
New MINI special edition inspired by the classic 1275 GT.
11.10.2017
    MINI 1499 GT available to order now.    Limited production run of just 1,499 units, exclusively for the UK market.    Includes distinctive John Cooper Works stylin more >>
New Range Rover : Silent Luxury
11.10.2017
Redesigned cabin delivers peerless refinement – whether travelling for business or pleasure•    New plug-in electric-petrol powertrain elevates the serene comfort of Land Rover’s flagship SUV: more >>
R-Spec Edition Ford Transit launched by MS-RT at Rallyday
27.09.2017
Last weekend’s Rallyday saw MS-RT launch an exclusive new vehicle – the R-Spec Edition Ford Transit which draws inspiration from the success of the 2017 Ford Fiesta WRC. Celebrating the Fiesta’s successful season in the FIA World more >>
The new Lexus LS F Sport
26.09.2017
The new LS 500 F SPORT instills a more engaging driving spirit through carefully applied chassis tuning and enhancements, while still emphasizing exceptional comfort.Lexus took full advantage of the new GA–L platform’s inherent driving a more >>
With the all-new 2018 LS, LEXUS reimagines global flagship Sedan
26.09.2017
•    Radical new design with coupe-like silhouette, yet spaciousness of prestige sedan•    New platform for greatest-ever LS agility and comfort•    All-new twin-turbo V6 with 416 horsepower / 421 PS (310 kW)•    10-speed automatic transmission•   more >>
New XC40 completes global Volvo line-up in fast-growing premium SUV segments
21.09.2017
Volvo Cars today further expands its line-up of SUVs with the launch of the new XC40 small premium SUV in Milan, Italy.At the same time as it introduces the XC40, Volvo Cars also reinvents the traditional model of car ownership with the new more >>
World premiere of the Huracán Super Trofeo EVO
21.09.2017
Starting the partnership with Roger Dubuis •    The new Huracán competition version for the Lamborghini Super Trofeo one-make series•    A celebratory livery to mark the new partnership w more >>
Acura MDX 2018 Brings Updated Tech and Sporty Colors
20.09.2017
- A Perennial Best-Seller Gets Even Stronger    New MDX gets a refreshed dual-screen user interface with enhanced 7-inch capacitive touchscreen display and 30 percent faster response time more >>
Der athletisch-abenteuerlustige Opel Grandland X
19.09.2017
    Genau der Richtige: Dynamisches Kompakt-SUV für boomenden Markt    Schick und geräumig: Sportlicher Style mit knackigen Proportionen und viel Platz    Alles im Griff: IntelliG more >>
Hyundai's i30 N is built for serious driving fun
18.09.2017
The i30 N, revealed to the public at the Frankfurt Motor Show in Germany, is Hyundai Motor's first high-performance car under the N line up. Built on the New Generation i30, the i30 N has been developed from the ground up to deliver maximum driving pleasure in everyday life on the road, as well as on the track. more >>
The BMW i Vision Dynamics
13.09.2017
 A new form of electrifying driving pleasure.Just a year on from the presentation of its future-focused NEXT 100 vision vehicles, the BMW Group is introducing the electric mobility of the much more immediate futur more >>
BMW Concept X7 iPerformance - A new dimension in luxury
13.09.2017
The BMW Group has chosen the IAA Cars 2017 fair to reveal an innovative new vehicle concept for the luxury class. The BMW Concept X7 iPerformance is celebrating its world premiere in Frankfurt, as the company showcases a fresh understanding of lux more >>
BMW Concept 8 Series - Dynamism, luxury, allure
13.09.2017
The BMW Concept 8 Series gives visitors to the IAA Cars 2017 show a taster of a new model from the brand due for launch in 2018: the BMW 8 Series Coupe. The study is the epitome of dynamism, luxury and exclusiveness – the quintessential qual more >>
BMW Concept Z4 - A new take on the roadster
13.09.2017
The BMW Concept Z4 is revealed at the IAA Cars 2017 as a statement of unbridled driving pleasure. This design study likewise offers a look ahead to a series-production version of the car set to be unveiled over the course of next year. more >>
BMW 6 Series Gran Turismo - Looks, long-distance comfort and practicality
13.09.2017
The new BMW 6 Series Gran Turismo serves up a sensational blend of alluring coupe style, luxurious long-distance comfort and flexible practicality. The systematic evolution of this body format is particularly evident in both the new luxury-c more >>
The new BMW X3 - The most innovative mid-size SAV around
13.09.2017
The new BMW X3 is set to write the next chapter in the success story of this mid-size SAV (Sports Activity Vehicle) with an even more striking, dynamic design language, powerful yet also efficient drive systems and luxurious appointments. The third genera more >>
The new BMW i3 and new BMW i3s
13.09.2017
Yet more driving pleasure and zero CO2:The world’s best-selling electric car in the premium compact segment now comes with refreshing styling accents, cutting-edge equipment features and new digital services to make locally emission-free driving eve more >>
Now with M xDrive: the new BMW M5.
13.09.2017
The latest generation of the BMW M5 (fuel consumption combined: 10.5 l/100 km [26.9 mpg imp]; CO2 emissions combined: 241 g/km; provisional figures) adds intelligent M xDrive all-wheel drive to the familiar M powertrain / chassis / aerodynamic balance ensemble for the first time. more >>
The new BMW M8 GTE en route to Le Mans
13.09.2017
BMW Motorsport is using the IAA Cars 2017 show to present its new flagship contender for international GT racing: the BMW M8 GTE. The new racing car will line up in competitions including the FIA World Endurance Championshi more >>
Luxury with tradition and style: the BMW 7 Series Edition 40 Jahre.
13.09.2017
An unmistakeable combination of luxury, driving pleasure and innovations has defined the character of the BMW 7 Series model range for four decades now. With the BMW 7 Series Edition 40 Jahre, this tradition-steeped collection of virtu more >>
Return of the RS icon: the new Audi RS 4 Avant
13.09.2017
•    2.9 TFSI engine offers substantially more power and efficiency•    Debut for high-performance Avant in China•    World debut of RS 4 Avant at the IAA 2017Audi Sport more >>
Mercedes-AMG Project ONE show car World première
13.09.2017
Mercedes-AMG brings Formula 1 technology to the roadThe Mercedes-AMG Project ONE will celebrate its world première at the International Motor Show (IAA) in Frankfurt/Main: for the first time, the two-seater supersports show car brings the very more >>
EQ Power: new plug-in hybrid Mercedes-Benz S 560 e
13.09.2017
More power, more rangeThe latest addition to the S-Class family is a new-generation plug-in hybrid. The S 560 e (combined fuel consumption: 2.1 l/100 km, combined CO2 emissions: 49 g/km, weighted power consumption: 15.5 kWh/100 km) has an all-el more >>
The new Lamborghini Aventador S Roadster
13.09.2017
 Breathtaking performance with open-air driving sophistication - •    Super sports car technologies and dynamics of Aventador S coupé, coupled with open-air driving pleasure • &n more >>
Honda Clarity Plug-in Hybrid 2018 Achieves Class-Leading All-Electric Range
12.09.2017
Honda’s all-new, spacious, five-passenger, low-emissions vehicle earned an EPA range rating of 47 all-electric milesHonda announced the 2018 Clarity Plug-in Hybrid earned the highest all-electric range rating among all midsize plug-in hybrids more >>
Audi Aicon concept car – autonomous on course for the future
12.09.2017
Audi vision for Level 5 operation      Revolutionary styling      All-electric with up to 800 kilometer range With the four-door design vision Audi Aicon, the brand with th more >>
The new Audi R8 V10 RWS - Puristic driving dynamics
12.09.2017
First Audi production model with rear wheel-drive as a limited edition      50 kilograms (110.2 lb) lighter than R8 Coupé V10      Stephan Winkelmann, Managing Director Audi Spo more >>
MINI presents pure-electric design study at the IAA
30.08.2017
- the MINI Electric Concept, complete with iconic design and urban driving fun.MINI is using the IAA Cars 2017 show in Frankfurt am Main to showcase its take on future personal mobility in the city – in the form of the MINI Electric Concept. more >>
World premiere of the new Porsche Cayenne in Zuffenhausen
29.08.2017
Porsche CEO Oliver Blume presents new SUV generation photo caption:  World premiere in Stuttgart-Zuffenhausen (left to right):Uwe-Karsten Städter, Member of the Executive Board - Procurement, Uwe-Karsten Städter, Member o more >>
The Ferrari Portofino revealed
23.08.2017
- a GT that represents a unique combination of sportiness, elegance and on board comfortThe Ferrari Portofino is the new V8 GT set to dominate its segment thanks to a perfect combination of sportiness, el more >>
2001-2022 copyright automobilsport.com