BMW's ReachNow car-sharing in China

BMW's ReachNow car-sharing in China

01.12.2017: BMW Group, in partnership with EVCARD, launches ReachNow car-sharing service in China

BMW Group, in partnership with EVCARD, launches ReachNow car-sharing service in China




Today, the BMW Group, in partnership with EVCARD, a Shanghai-based electric car-sharing company under Global Car-Sharing & Rental Co. Ltd., launches its car-sharing service in Chengdu under the co-brand “ReachNow Powered By EVCARD”. The mobility service based in the capital city of Southwest China’s Sichuan province will offer station-based premium electric car-sharing.



The debut of ReachNow in Asia marks the BMW Group’s first mobility service offering in the Chinese market, aiming to provide new and innovative individual mobility solutions to Chinese customers at the price of 2 RMB per minute with 100 units of pure electric BMW i3 to be in operation.

 

Dr. Bernhard Blättel, Vice President Mobility and Energy Services at BMW Group, says: “The launch of ReachNow in China contributes to the BMW Group’s vision of future mobility. As China and Chinese customers are playing a crucial role in the transformation of mobility, together with our local partners, we aim to bring our worldwide experience in mobility services to this market.




We strive to meet the ever-increasing Chinese customer demands for convenient and sustainable mobility with our premium cars and services. ReachNow Powered By EVCARD is a perfect combination of electro mobility and car-sharing that will also contribute to the sustainable and low-carbon lifestyle in urban areas of China. The official launch of the program in Chengdu represents a new milestone within the BMW Group's Mobility Services Strategy.”

 


ReachNow Powered By EVCARD will offer customers in Chengdu a high-end, intelligent and flexible on-demand mobility experience. The combination of EVCARD’s APP with BMW Group’s advanced car-sharing technology will offer users to effortlessly complete the whole process of car-usage without a key, including car reservation, pick up, drop off, start and stop the engine, payment etc. A customer service hotline will be available 24 hours to support users in case of any questions.

 

By 2018, 25 stations will be available in Chengdu, which will be located around high-end areas such as premium residential and commercial areas, office buildings hosting large companies, government compounds and five-star hotels. Users will need to pick up and drop off the cars within the stations.




The fleet of fully electric BMW i3, as the world’s most successful electric vehicle in the premium compact segment since its market launch four years ago, will not only ensure green mobility but also driving pleasure to all ReachNow customers.


 

As a global leader in innovative mobility, BMW has gained rich experience in the operation of mobility service in Europe as well as in the US. In 2011, the BMW Group launched its first car-sharing service in Europe in partnership with the car rental company SIXT under the brand of DriveNow.






The service is now active in 13 European cities with more than one million registered users and over 6,500 BMW and MINI vehicles in operation. Based on this successful model, the BMW Group launched in April 2016 an enhanced car-sharing service in the United States under the ReachNow brand, providing users with various individual mobility services such as car sharing, driver service, long term car rental including delivery of car, etc.

 

EVCARD is one of the largest electric car-sharing service providers in China. Combining its local perspective and expertise in electric car-sharing with BMW’s global experience, the BMW Group will be able to better fulfill Chinese customer’s diverse and individual mobility needs.

 



 Christina Hepe- photos BMW

 

 

 

 

Permanent-URL: http://www.automobilsport.com/bmw-reachnow-car-sharing-china---170715.html

01.12.2017 / MaP

More News

Next step regarding “digital retail” Around-the-clock Audi Service Station
01.12.2017
..... lays on ultimate customer convenience   Digital 24-hour service terminal with simple order and payment process        End-to-end service from drop-off to pickup      &nb more >>
Groupe Renault announces support for Handicap International.
01.12.2017
•    Through a three-year agreement with Handicap International, Groupe Renault asserts its commitment to extending the international reach of its policy on disability.&bu more >>
Footballers of FC Barcelona drive Audi
30.11.2017
From the pitch to the track   Sporty Audi RS models and SUVs particularly popular with players        Football pros thrilled by driving experience on Spanish race track At a more >>
ÖAMTC kritisiert drohendes Datenmonopol der Fahrzeughersteller
29.11.2017
Digitalisierung im Auto braucht klare gesetzliche Regeln Im Rahmen eines heute, Mittwoch, vom Landesgremium Fahrzeughandel Wien veranstalteten Pressegesprächs kritisierte Bernhard Wiesinger, Leiter der ÖAMTC-Interessenvertretung, ein drohe more >>
All-New Honda Accord, Odyssey and Fit Achieve Top Retained Value Ratings from ALG
28.11.2017
Honda today announced that the all-new 2018 Accord, 2018 Odyssey and 2018 Fit have received Residual Value Awards from ALG, each predicted to lead its segment in retained value after three years of ownership.With the most comprehensive redesign in its 40-year hist more >>
McLaren teams up with Pirelli
27.11.2017
...to get a grip on winter with specialised wheel and tyre set for Sports Series Models    Lightweight forged alloy wheel and winter tyre set for McLaren Sports Series cars now available    McLaren-approv more >>
Volkswagen launches international marketing campaign for new T-Roc
25.11.2017
    Main focus on design and individualization possibilities    360° campaign supports market launch in EuropeVolkswagen launches 360° campaign for the new T-Roc. Volkswagen launches 360° campaign for the new T more >>
Audi hands over company cars to Real Madrid stars
23.11.2017
Large SUV and RS models particularly popular        Handover combined with virtual Formula E race of the players        Partnership with Spanish record football champion since 2003 more >>
McLaren Manchester relocates to Wilmslow
23.11.2017
    McLaren Manchester relocates to a state-of-the-art showroom in Wilmslow, Cheshire    Newly-refurbrished facility currently under construction and due to open doors in December 2017    Show more >>
SEAT - Six major differences in 60 years of driving
23.11.2017
SEAT 600 AND MII•    60 years after the creation of the 600, cars have gone from featuring no seatbelts or headrests to including airbags and electronic safety systems•    The 600 and its more >>
Polestar starts construction of state-of-the-art Polestar Production Centre
20.11.2017
Polestar has announced that construction of its new state-of-the-art Polestar Production Centre has begun in Chengdu, China, where the company's first model, the Polestar 1, will be produced.  This follows the announcement of the new Polestar brand on 17 October, and c more >>
Axel Springer and Porsche to set up joint start-up accelerator
20.11.2017
Promoting disruptive business ideas in the early stageAxel Springer Digital Ventures and Porsche Digital will be setting up a new, joint start-up accelerator. The companies signed an agreement on entering into a joint venture in which each holds a half share.Together, both companies aim to support digital business ideas that have more >>
2018 Honda Clarity Plug-in Hybrid Pricing to Start at $33,400
16.11.2017
    Honda's all-new plug-in hybrid is competitively priced with the most robust standard equipment among plug-in hybrid vehicles    Five-passenger, low-emissions vehicle goes on sale December 1 more >>
The BMW i8 Roadster is coming: time for the next look.
14.11.2017
The ultimate progressive sports car in its final testing phase in Plant Leipzig.BMW i is looking forward to welcoming the third member of the BMW i family. In 2018 the BMW i8 Roadster will unlock the door to a whole new dimensio more >>
Secure Identity Alliance Launches Code of Conduct
14.11.2017
New Code of Conduct sets out the commitment of Secure Identity Alliance members to highest standards of ethics and excellence in the design and implementation of digital ID systems, the beating heart of Government eServic more >>
BMW M6 GT3 Evo package now available for BMW Motorsport customer teams
10.11.2017
Perfectly prepared for the 2018 seasonFollowing an intensive development period at BMW Motorsport, the Evo package for the BMW M6 GT3 is now ready for its sales launch. The update will go on sale to customer racing teams on Friday. more >>
Mercedes-Benz Cars Supplier Forum Russia 2017 -new plant in Moscow
10.11.2017
Mercedes-Benz intends to strengthen Russian supplier network for new passenger car plant in Moscow      Numerous suppliers, political authorities and business representatives attended the Mercedes-Benz Supplier Forum in Mosco more >>
The refreshed Lexus CT 200h
10.11.2017
Sportier styling, interior updates and innovative equipment    Updated exterior and interior styling for Lexus’ original hybrid luxury compact hatchback    Revised, more modern frontal design and new a more >>
SEAT and Telefónica Reach an Agreement to Promote Digitalisation in the Automotive Industry
06.11.2017
•    Both companies will collaborate on the shared use of insights to make progress in mobility solutions in cities and urban areas•    The agreement also involves testing new technologies for the 5G networks in Spain, and more >>
Put your foot to the floor in a New McLaren P1™
04.11.2017
    McLaren P1TM further downsized; embraces foot power    0-200 metres-per-hour acceleration entirely biscuit dependent    Available just in time for ChristmasMcLa more >>
Sales launch for the new Audi RS 4 Avant
02.11.2017
RS icon available in selected European markets from November 2        A new chapter in the V6 twin-turbo success story        Basic price for the Audi RS 4 Avant set at €79, more >>
HAVAL H2 gets 5-star ANCAP rating
02.11.2017
Customer safety is paramount to the continued development of Haval as a global brand and this recognised by ANCAP (Australian New Car Assessment Program) which rewarded Haval with a 5 Star for the Haval H2 with Dual Frontal, Side and Curtain airbags. more >>
Stahl starts with the realization of a Center of Excellence for Performance Coatings in Suzhou, China
01.11.2017
 Stahl has officially started the construction of its Center of Excellence for Performance Coatings in Suzhou. During a festive foundation stone ceremony, Hagen Chen, Managing Director Greater China & Asia Pacific at Stahl, laid the first stone. The building of 916m2 is more >>
Creative and Inspiring ‘Trophy City’ Campaign Showcases 10th-Generation Honda Accord
31.10.2017
...and All Who Refuse to Rest on Their Laurels    Imaginative "Trophy City" creative introduces the all-new 2018 Honda Accord, "America's Best Sedan" and recognizes those who push their limits: more >>
Production records for Automobili Lamborghini
27.10.2017
 7,000 Aventador and 9,000 Huracán produced in six and three years respectively  Just as it reaches its six year production anniversary, the Lamborghini Aventador achieves an important milestone in its history with 9,000 units pro more >>
Audi launches online sales for used cars
24.10.2017
Seamless premium solution from automobile selection through to contract conclusion      New online used-car platform jointly with and for dealers      Online-Financing and individual delivery possible  more >>
McLaren strenghtens North American Communications team
23.10.2017
.... with appointment of Roger Ormisher as new senior executive  McLaren Automotive today announces a further strengthening of its North American communications team, during a period of unprecedented growth more >>
Porsche Exclusive Manufaktur refines the most powerful Macan
20.10.2017
Macan Turbo Exclusive Performance Edition with 440 hp and customised detailsWith the Porsche Macan Turbo Exclusive Performance Edition, Porsche is introducing a particularly elegant version of the top model in the Macan model line. The Edi more >>
MPA gears up for growth with senior executive appointments to its Management Board
20.10.2017
Leading UK motorsport communication and sponsorship agency, MPA Creative (MPA) is delighted to announce the arrival of two new directors to its Management Team effective immediately. As part of these developments, MPA Creative and its commercial sponsorship business MPA Commercial will be unified under a common management structure. more >>
The Mercedes-AMG G 65 Final Edition: Powerful and refined
19.10.2017
To mark the discontinuation of the Mercedes-AMG G 65 (fuel consumption, combined: 17 l/100 km; combined CO2 emissions: 397 g/km) AMG is offering an exclusive Final Edition, limited to just 65 examples worldwide. The particularly expressive Final Ed more >>
McLaren confirms its most track-concentrated road car yet
18.10.2017
McLaren, the British creator of luxury sports and super cars, has confirmed that the next model to be introduced under its Track22 business plan will be an addition to the Ultimate Series. Its mission is to be more >>
The new Lamborghini factory in Sant’Agata Bolognese
18.10.2017
- production site doubled, incorporating cutting-edge technologies •    Production site increased from 80,000 to 160,000 m2 •    Expansion in record time at full production capacity more >>
The development of the new Porsche 911 RSR
11.10.2017
Successful maiden race season with two titlesAt the ten-hour Petit Le Mans race contested on the tradition-steeped Road Atlanta racetrack last Saturday, the new 911 RSR scored the first two championships. There, Patrick Pilet (France) and Dirk more >>
New Lexus structural blue - nature's brillance captured
09.10.2017
    Lexus develops new vehicle paint technology to create an exclusive, shimmering new shade, Structural Blue    New colour introduced exclusively on the LC Structural Blue Edition    Lexus’ research team studied nature and the structure of the blue Morpho butterfly’s wings to determine how a si more >>
Arden AJ 24: Sharper Claws for the Compact Jaguar
06.10.2017
Jaguar is a quintessentially British brand with a 70-year-old reputation for its fine blend of aristocratic airs, and the power and dynamics of the predatory cat it is named after.At the turn of the 21st Century these same attributes became available on a more >>
Automechanika Johannesburg: Plenty of life left in internal combustion engines
05.10.2017
There is a measure of panic in several countries, such as Germany, the United Kingdom and France, regarding calls by politicians seeking to ban the sale of vehicles with internal combustion engines (ICE) within the next couple of decades.However, this will do little to stop or slow down ongoing development of these engines, which will still be the more >>
Honda Celebrates National Hydrogen and Fuel Cell Day
05.10.2017
...with Continued Investment in Hydrogen Fuel Cell Technology and Infrastructure    More than 450 Clarity Fuel Cell vehicles on the road today    Continued investments in construction of cons more >>
Oliver Hoffmann takes over as the new Head of Technical Development at Audi Sport
04.10.2017
Responsible for the product campaign over the coming years      Stephan Winkelmann, CEO of Audi Sport GmbH: “Expansion of the Audi Sport model range to 16 series production veh more >>
AutoMobilSport.com reached his longterm goal by today
30.09.2017
AutoMobilSport.com created on October 3rd, 2001 could inform by today that our second longtime goal was achieved: 100 million hits in a year from around 4,5 million single users around the world.We thank all our people working with us on that success more >>
2001-2022 copyright automobilsport.com