2017 Toyota Motor Europe (TME) sales reach the 1 million mark with over 40% Hybrid EV sales

2017 Toyota Motor Europe (TME) sales reach the 1 million mark with over 40% Hybrid EV sales

10.01.2018: Toyota Motor Europe(1) sold 1,001,700 vehicles in 2017: +8% versus last year, outperforming the market Reaching 4.8% market share Another Hybrid EV sales record with 406,000 vehicles


   Toyota Motor Europe(1) sold 1,001,700 vehicles in 2017:
      +8% versus last year, outperforming the market
        Reaching 4.8% market share

     Another Hybrid EV sales record with 406,000 vehicles:       
       +38% above last year 
      Representing 41% of TME sales

    Highest ever Lexus sales : 4th year of consecutive growth:        74,600 vehicles sold


Toyota Motor Europe reported 2017 sales of 1,001,700 Toyota and Lexus vehicles, an increase of +8% from 2016. Total market share for the group increased to 4.8%.

Hybrid EV sales grew by +38% year-on-year to 406,000 units. Hybrid EVs now represent 41% of TME total sales, and an impressive 52% in Western Europe only.

Lexus contributes to the Hybrid EV success with an average mix of 60% of total sales and 98% in Western Europe. Lexus enjoyed its highest ever sales and 4th consecutive year of growth led by its SUV range.

The successful launch of Toyota C-HR led the way for the strong 2017, with almost 80% of our Toyota C-HR customers choosing a Hybrid EV powertrain.

This strong performance in 2017 has been supported for passenger cars by Yaris Hybrid (+18%), RAV4 Hybrid (+31%) and for commercial vehicles with the new generation Hilux (+10%) and PROACE (+189%).

In Russia, the locally produced Camry and RAV4 managed to maintain their segment leadership despite the challenging market conditions.“

    “2017 has been a very good year for us. We have exceeded 1 million sales in the current challenging market environment, ahead of our 2020 target. This great achievement is highlighted by another absolute sales record of our Hybrid EVs and shows the confidence that European customers place in our Toyota and Lexus brands. Our Hybrid EV line-up of 16 Toyota and Lexus models, the largest in the automotive sector, drove this above market sales growth. With over 74,000 sales in 2017, its highest ever, Lexus remains on track to sell 100,000 vehicles in 2020.”

Dr Johan van Zyl, President & CEO of Toyota Motor Europe

TME highlights for 2017

    Total hybrid sales: 406,000 (+38% year-on-year)

    Hybrid mix: West Europe: 52% - East Europe*: 8% - TTL: 41%

Toyota highlights for 2017:

    Top sellers: Yaris Range (209,100); Auris Range (121,700); Toyota C-HR Range (120,800);

    Top gainers: Toyota C-HR (new); PROACE (+189%); Mirai (+118%); Hilux (+10%);

    Top hybrids : Toyota Yaris Hybrid (102,400); Toyota C-HR Hybrid (94,100); Auris Hybrid (82,400); RAV4 Hybrid (58,600)

    Total hybrid sales: 360,900 (+44% year-on-year)

    Hybrid mix: West Europe: 49.5% - East Europe*: 9.1% - TTL: 38.9%

Lexus highlights for 2017:

    Top sellers: NX Range (27,800); RX Range (18,900); CT200h (8,800)

    Top gainers: NX Range (+6%); CT200h (+5%); RX Range (+5%)

    Top hybrids: NX Hybrid (19,700); CT200h (8,800); RX hybrid (7,800)

    Total hybrid sales: 45,000

    Hybrid mix: West Europe: 98.2% - East Europe*: 4.7% - TTL: 60.4%

Sales for 2017 are listed below   Table – TME (1) total sales in 2017


TOYOTA   927,060

AYGO   85,279

Yaris (incl. Yaris Hybrid)  209,130

Yaris Hybrid  102,368

Auris TTL (incl. Auris Hybrid)  121,725

Auris Hybrid   82,388

Toyota C-HR (incl. Hybrid)   120,750

Toyota C-HR Hybrid  94,138

Corolla   60,936

Verso   27,164

Avensis  25,863

Prius Family  22,703

Prius   12,155

Prius+   8,063

Prius Plug-in Hybrid   2,485

Mirai  135

Camry  34,101

GT86   1,556

RAV4 (incl. RAV4 Hybrid)  112,537

RAV4 Hybrid   58,612

Highlander  1,363

Land Cruiser  39,071

Hilux  41,044

PROACE  21,183

Hiace  227

Other models    2,293



LEXUS   74,602

CT 200h   8,842

IS (incl. IS hybrid)  6,093

IS hybrid  5,521

ES   1,918

GS (incl. GS hybrid)   1,763

GS hybrid  1,490

LS (incl. LS hybrid)  165

LS hybrid   148

NX (incl. NX hybrid)  27,789

NX hybrid  19,747

RX (incl. RX hybrid)  18,918

RX hybrid  7,766

RC (incl. RC hybrid)  1,446

RC hybrid   1,214

LC including LC hybrid)  587

LC hybrid  321

Other models  7,081

Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia, and Kazakhstan).

*East Europe: Russia, Turkey, Israel, Ukraine, Kazakhstan, Caucasus

Mark Mildon- photos Toyota

Permanent-URL: http://www.automobilsport.com/toyota-motor-europe-sales-1-million-mark-hybrid-sales-ev---171428.html

10.01.2018 / MaP

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