SEAT fans choose Tarraco to name the brandís new SUV

SEAT fans choose Tarraco to name the brandís new SUV

19.02.2018: SEAT has a winning name ē More than 146,000 people participated in selecting the winning name

SEAT has a winning name



•    More than 146,000 people participated in selecting the winning name

•    Tarraco, the preferred choice with over 35% of the votes received

•    SEAT has chosen a model name by popular vote for the first time

•    The new SUV will be launched at the end of this year





SEAT Tarraco. This will be the name of the brand’s third SUV. The 146,124 fans of the SEAT brand in 134 countries who participated in the final stage of #SEATseekingName decided that the brand’s new SUV will be named Tarraco.



Tarraco received 51,903 (35.52%) of the valid votes, followed by Avila, which was supported by 41,993 (28.74%) of the participants, Aranda, in third place with 39,321 (26.91%) of the votes, and Alboran, with 12,907 (8.83%). The results of the votes were certified by EY.



Tarraco, like the other three finalist proposals, is aligned with SEAT’s values and perfectly matches the personality of the new model. The city’s modern day name is Tarragona, and as the oldest Roman settlement on the Iberian Peninsula, it was one of the major metropolises of Hispania during the Roman Empire.



This Mediterranean city is a legacy of culture, youthfulness, history and architecture, values which SEAT identifies with and conveys through its vehicles.



Tarraco is the first SEAT model name to be chosen by popular vote and the fourteenth Spanish place name used to designate a brand model. 36 years have gone by since the Ronda was the first SEAT model named after a Spanish city in 1982. Since then there have been 12 more models with a place name from all over the Spanish geography: Ibiza, Malaga, Marbella, Toledo, Inca, Alhambra, Cordoba, Arosa, Leon, Altea, and the two most recent ones, Ateca and Arona.



#SEATseekingName, a successful turnout



The initiative #SEATseekingName exceeded all expectations. The company would publicly like to thank everyone who participated, and especially the cities of Avila, Aranda and Alboran for their huge deployment and mobilisation activities. In the first stage a total of 133,332 proposals were received from SEAT fans in 106 countries, who put forward 10,130 different Spanish place names following the guidelines defined by the brand.



In the next stage of the rigorous selection process, the proposals were verified using linguistic and legal criteria, and experts ensured that the names matched the brand values and conveyed the essence of the new model. Then several focus groups in the brand’s major markets were organised and further market tests were carried out in the different countries where SEAT sells its vehicles to come up with the list of four finalists.



Alboran, Aranda, Avila and Tarraco were the chosen place names. From that moment the voting period remained open for all brand fans to cast a vote for their favourite candidate, and the winning name is Tarraco.




The new Tarraco completes SEAT’s SUV offensive


With the new SEAT Tarraco, the company is adding a new model to its biggest product offensive carried out to date and completes its SUV range, which already comprises the Ateca and the Arona, with a large vehicle that seats up to 7 passengers.



The product offensive kicked off in 2016 with the launch of the Ateca and continued in 2017 with the Leon facelift, the fifth generation Ibiza and the new Arona crossover. The SEAT Tarraco will be launched at the end of this year.





SEAT- also photo

Permanent-URL: http://www.automobilsport.com/seat-tarraco-fans-choose-name-brand-suv---172796.html

19.02.2018 / MaP

More News

20-Time Grand Slam Champion Roger Federer continues to serve for Mercedes-Benz
16.02.2018
Roger Federer extends successful partnership with the Stuttgart brand with the star as a global brand ambassador. Roger Federer has been a close partner of Mercedes-Benz for 10 years. The athletic career of the 36-year-old athlete is consi more >>
Rolls-Royce to grace the slopes of Courchevel and St.Moritz
16.02.2018
The ongoing relevance of Rolls-Royce is built on an unrivalled dialogue between the marque and its patrons. The world’s leading luxury house has a profound understanding of the lifestyles enjoyed by its clientele, and attends some of the world’s most desired locations during the season to keep in close touch with them. more >>
Total and BP/Aral agree acceptance of each otherís fuel cards across Europe
16.02.2018
Total and BP/Aral each expand their card network to a further 4,000 stations.Total and BP announced that they will begin to accept each other’s fuel cards across Europe. The agreement, which goes into effect in 2018, will see Total accep more >>
BMW 320d fully complies with all legal requirements
16.02.2018
-  German Federal Motor Transport AuthorityThe German Federal Motor Transport Authority (KBA) today published the findings of tests conducted on the BMW 320d (Fuel Consumption Combined ltr/100 km 4.3–3.9 (4.1–3.8), CO2 g/ more >>
The new Seat lbiza TGI, the best ECO alternative
14.02.2018
SEAT lbiza with Compressed NaturalGas and Petrol Engine •    SEAT moves forward with its commitment to the environment with the lbiza TGI, which is more eco-friendly and economicalthan diesel, petrol and non plug-in hybrid cars more >>
Stefan Mueller, Groupe Renault CPO leaves for health reasons
14.02.2018
Groupe Renault announced today that Stefan Mueller has decided to leave the company as Executive Vice President, Chief Performance Officer (CPO) with effect from February 19, 2018 due to personal health reasons. Stefan Mueller, Executive Vice President, Chief Performance Officer (CPO) Groupe Renault stated that:  “I am sad to be leaving my posi more >>
New features for the Mercedes-Maybach S-Class
13.02.2018
 Even finer, even more exclusive – The Mercedes-MaybachMercedes-Maybach stands for the ultimate in exclusivity and individuality. The luxury brand combines the perfection of the Mercedes-Benz S-Class with the exclusivity of Maybach. more >>
The Dacia tops one million in France
13.02.2018
    Dacia has just registered its 1,000,000th vehicle in France since the brand's launch in June 2005.    Customers respond enthusiastically to positioning: offering the best price-performance ratio on the market.    The successful launch of the New Duster contributes to the brand's success story.& more >>
Groupe Renault sincerely thanks Thierry Desmarest
13.02.2018
.....for his dedicated service. He will resign from his position as director and chairman of the strategy committee.Thierry Desmarest, who has served on Groupe Renault’s board since April 2008 and whose term ran until 2020, has decided to resign from his role as director and his function as chairman of the international and industrial strateg more >>
McLaren 570S Spider is ready in red for true romance on Saint Valentine's day
13.02.2018
    570S Spider finished in vibrant Vermillion red paint is the perfect Saint Valentine’s Day companion    Interior is a seductive blend of Apex Red and Jet Black Nappa leathers and sultry Carbon Black Alcantara&r more >>
Christian Bauer, Head of Interior Design Mini interview
12.02.2018
Christian Bauer took over as Head of Interior Design MINI in June 2017. In his answers to the following ten questions, he explains what it is that makes interior design, in particular, an immensely challenging job, why automoti more >>
Seat and World Radio Day: From FM to screen inches
12.02.2018
    More than 80% of drivers listen to music on their daily commutes    Car interior design has adapted to technological changes and now screens are at the centre of everything    How car radios have evolved – from hand selecting a station on the 600 to voice interaction with an 8 inch screen more >>
Tour to the Autostadt
10.02.2018
Our tour to the Autostadt is a dream for all motor car lovers but also has something for all the family. We have a range of hotels for you to choose from. Pricing starts at £276 per person including flights, train transfers, hotel and Autostadt entrance.  We at more >>
Supervisory Board of Daimler AG extends contract of Renata Jungo Brüngger
10.02.2018
-  Contract extension until December 31, 2023-   Supervisory Board Chairman Dr. Manfred Bischoff: “As an experienced lawyer and compliance expert, she shapes the company in an outstand more >>
Rolls-Royce Motor Cars has announced the appointment of Dr. Mihiar Ayoubi as Director of Engineering
09.02.2018
....from 1 March 2018.Ayoubi joins Rolls-Royce from the BMW Group with over 20 years’ experience in a broad range of engineering positions. He is currently Head of Concepts, Architectures and Integration and has previously headed departme more >>
Seat -The atelier of cars
07.02.2018
    Nick Allen designs patterns by hand for the upholstery of new models    This ‘car tailor’ uses 30 km of thread every year on the stitching for seats, steering wheels and gearknobs    Car interiors are also getting treated to the trend of colour customising more >>
Automobili Lamborghini is Top Employer Italia 2018
06.02.2018
•    Recognition received for the fifth consecutive year •    Record growth in number of employees: almost 1600 at the close of 2017•    500 new hires completed for the Urus project  more >>
Black is beautiful: Die Opel-Modelle mit dem besonderen Style
06.02.2018
•    Sportlich-edler Blickfang: Astra ab sofort in Zweifarblackierung mit Dach, Außenspiegeln und Leichtmetallrädern in Schwarz•    Voll im Trend: Modelle von Corsa bis Mokka X setzen ebenfalls schwarze Akzente more >>
LEXUS LS 7 ways to extend the boundaries of Automotive Luxury
05.02.2018
LS DASHBOARD DESIGN   HIGH STRUNG INSPIRATIONBackgroundThe flowing lines that run the width of the dashboard are one of the eye-catching features of the new LS’ interior. This unique design is inspired by the strings of a koto, a more >>
Big Player und Top Experten kommen zum Praxistreff für 3D-Druck nach Spielberg
02.02.2018
redesign3D.tech – das erste Camp für 3D-DruckDer Red Bull Ring wird am 11. und 12. April 2018 zu dem Treffpunkt für additive Fertigung. Top-Experten aus den Unternehmen Airbus, Red Bull Racing, voestalpine, Trumpf, EOS und Festo berichten bei der redesign3D.tech über more >>
Opel treibt Exportoffensive weiter voran
01.02.2018
•    Neue Importeure in Marokko und Tunesien benannt•    Wachstum durch Verkäufe außerhalb Europas ist Kern des Strategieplans PACE! more >>
SafetyWeek zeigt das gesamte Spektrum der aktiven und passiven Fahrzeugsicherheit
01.02.2018
Fachkongress ab 2018 im Vogel Convention Center in Würzburg  Das gesamte Spektrum der Automobilsicherheit steht seit 2003 im Mittelpunkt der jährlichen SafetyWeek. Während zunächst Anforderungen und Technologien der passiven Sicherheit den Schwerpunkt bildeten, stehen in diesem Jahr Methoden und Technologien zur Unfallverme more >>
Mazda signs United Nations Global Compact
01.02.2018
•    Japanese carmaker underscores its ongoing commitment to creating a sustainable society.•    Joins drive to spread responsible business practices. more >>
False myths about compressed natural gas cars
01.02.2018
    They are more economical and just as safe and powerful; the expert on CNG at SEAT debunks some of the misconceptions about these vehicles    These models can be driven up to 1,300 kilometres without having more >>
Electrified 2018 Acura MDX Sport Hybrid Arrives in Showrooms
31.01.2018
    2018 MDX Sport Hybrid features an upgraded user interface with standard Apple CarPlay™ and Android Auto™ integration    Two new sporty red exterior colorsThe 2018 Acu more >>
Mercedes-AMG with V8 power rolls off the line in East London
31.01.2018
•    First series production Mercedes-AMG C 63 is celebrated at Mercedes-Benz South Africa East London plant.•    Since the start of production for Mercedes-AMG C 43, more than 1 700 have been exported from our shores. more >>
CUPRA: A new Brand is born
31.01.2018
Today, SEAT officially confirms the launch of the new CUPRA brand and presents its new logo, giving a first glimpse of what CUPRA will become.CUPRA has always been the sportiest expression of SEAT. Now the time has come for it to gain its more >>
BMW Indonesia Officially Opens First City Sales Outlet in Indonesia.
31.01.2018
New retail concept in strategic location to strengthen brand offerings. Today, PT BMW Indonesia, along with PT. Artha Motor Lestari, inaugurated BMW Thamrin as the first BMW City Sales Outlet in Indonesia. more >>
Porsche Studio opened in Beirut
30.01.2018
Sports car manufacturer further expands its global sales networkPorsche is strengthening its presence in the Middle East by opening the world’s third Porsche Studio in Beirut. Similar to “Porsche on Sylt” and more >>
Gibson Technology Form Technical Partnership with Grainger and Worrall
29.01.2018
British manufacturers strengthen long standing relationship with technical partnershipRepton based Gibson Technology is pleased to announce the formation of a technolo more >>
Cooper präsentiert den neuen CS7ô
26.01.2018
Einen neuen Premium-Sommerreifen für Kleinwagen und Mittelklassefahrzeuge hat Cooper Tire Europe entwickelt. Der jetzt präsentierte CS7™ ersetzt den erfolgreichen Cooper CS2. more >>
Mercedes-Benz is the partner of the Wheelchair Basketball World Championship
25.01.2018
Mercedes-Benz is the official partner of the Wheelchair Basketball World Championship, which is taking place from 16 to 26 August 2018 at Hamburg's Inselpark. A total of 28 competing teams with around 600 team members will be arriving at the site. more >>
Whatís faster - the SEAT CUPRA or a javelin?
25.01.2018
Winning Spirit•    Challenge between the SEAT Leon CUPRA and Barbora Špotáková, Olympic javelin champion and a brand ambassador•    The challenge puts the car’ more >>
Warm-up laps in Italy for the new BMW 8 Series Coupe
24.01.2018
The new BMW 8 Series Coupe undergoes vehicle dynamics testing on the racetrack.Prototype of the new luxury segment sports car completes endurance tests on the high-speed circuit in Aprilia – Preparations for market launch during 2018 progress according to more >>
Scuderia South Africa announces its' second Internship Program for 2018
24.01.2018
Scuderia South Africa, the official Ferrari dealer proudly announces their 2018 Internship Program. This is the company's second program since its launch in June 2017. During the duration of the project Scuderia South Africa afforded three y more >>
Revamped Europass to help Europeans train and work across the EU
23.01.2018
The European Parliament’s Education and Employment Committee has approved an agreement to revamp the Europass, a kind of online European Union CV, to help Europeans find jobs and get training in EU countries. The file now moves to the European Parliament for its approval in plenary and to EU Member States for their backing. - more >>
McLaren Manchester officially opens its doors in Wilmslow
23.01.2018
    McLaren Manchester opens state-of-the-art facility in Wilmslow, Cheshire    New location boosts McLaren presence in the region    Newly-refurbruished facility features latest visual more >>
Mercedes-Benz starts production of the new CLS in Sindelfingen
22.01.2018
At the Mercedes-Benz plant in Sindelfingen the Site Manager of the Mercedes-Benz Sindelfingen plant Michael Bauer (left) and Ergun Lümali, Chairman of the Mercedes-Benz Sindelfingen Works Council (right) met for the official production start of the new CLS. more >>
Volkswagen Group IT expands know-how ...
19.01.2018
...for the development of digital customer offerings    Software for the Volkswagen brand's digital customer offerings such as "We Deliver" is being developed at the Group IT Digital Lab    The Digital Lab has an international team more >>
2001-2022 copyright automobilsport.com